Lorem ipsum - Wireless World Initiative
Lorem ipsum - Wireless World Initiative
Lorem ipsum - Wireless World Initiative
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Brand Differentiation on Benefits<br />
Source: Nokia market research Q204<br />
Reliable products<br />
Phones you are happy to be seen with<br />
Products that feel good in your hand<br />
Stylish and sophisticated<br />
Products that are easy to use<br />
A prestigious brand to own<br />
Can easily switch to another of their products<br />
Nokia<br />
X<br />
Y<br />
Z<br />
F<br />
Makes solid and durable products<br />
Phones you can personalise to make your own<br />
Phones that work well with other devices/services<br />
0 10 20 30 40 50 60 70 80 90<br />
9 © NOKIA Hannu Nieminen / NMC/ November 2004
Change language