ANNUAL REPORT 2005 - British Aerosol Manufacturers' Association

8 PUBLIC RELATIONS GROUP REPORT
PUBLIC RELATIONS GROUP
Jane Fletcher
(Chairman)
Swallowfield plc
Caroline Fuller
(Secretary)
BAMA
Kim Bailey
(until Nov 2005)
Precision Valve UK Ltd
Vicki Batten
SC Johnson EurAFNE
Jan Jewers
(until Sept 2005)
SC Johnson Ltd
Jo Jacobius
Axiom
Communications
Jo Jackson
ColepCCL UK Ltd
Leigh Jones
ColepCCL UK Ltd
Peter Morgan
Lindal Group
Gill Shaffer
Axiom
Communications
Samantha Smith
Unilever UK Home
& Personal Care
Julie Weldon
SC Johnson Ltd
David Webster
(until Dec 2005)
Unilever UK Home
& Personal Care
Public Relations
BAMA has
been hard at
work alongside
other trade
associations to
set the record
straight about
aerosols and
air fresheners
following
misleading
press publicity.
The PR Group met three times in 2005.
SUPPORTING BAMA MEMBERS
BAMA continued to drive and develop the annual
programme of Events and Training. The two day
Spring and Autumn BAMA Forums were well attended
and we were delighted to welcome expert speakers
covering such a broad spectrum of aerosol-related
subjects. The 2005 AGM and Annual Lunch was
held on 23 June. Training courses on the Introduction
to Aerosol Technology, Safe Handling of Aerosol
Propellants, Aerosol Labelling, and the Transport
of Aerosols took place. These BAMA courses are
extremely popular and we particularly thank all those
members that assist in the running of the courses.
Four new BAMA Guides were launched during the
year on Transport; Packing Filled Aerosols Safely;
Warehousing; and Recycling Empty Aerosols from
Industrial, Commercial and Institutional Premises.
Publication of the quarterly member update, Press
for Success, continues and we are pleased that
this is recognised to be such an important vehicle
for ensuring members are kept up-to-date on all
matters affecting the industry.
PROMOTING INNOVATION
As part of our drive to encourage innovation within the
industry, the sponsorship of the British Design and Art
Direction (D&AD) Student Design Awards culminated
with judging in late April and the Awards Ceremony in
July. The aerosol brief challenged students to design an
aerosol product ‘that will decrease the stresses and
strains of modern life or increase the quality of an
experience’. We were delighted that the winners of our
aerosol category, a team of students from Central Saint
Martins College of Art and Design in London, then went
on to win the Overall Design Award and the prestigious
Yellow Pencil as D&AD Winner 2005. The winners and
runners up presented their concepts at the Autumn
BAMA Forum. We plan to maintain our involvement with
the D&AD Awards, launching an aerosol brief in April
2006 for the 2007 Awards and are investigating further
options of developing our links within the design field.
Two further issues of Aerodynamics were produced,
presenting the best in aerosol innovation and new
product technology. These newsletters offer a valuable
opportunity to showcase new technology and highlight
new developments to both packaging decision makers
and the press.
Robert Opie launched his new Brands, Packaging
and Advertising Museum in Notting Hill, London.
Apart from the obvious nostalgic trip through
packaging history, the Museum features a Metals
Packaging Display, part-sponsored by BAMA, which
showcases why the aerosol is still relevant today.
AEROSOL RECYCLING
The BAMA campaign to promote recycling of
aerosols through local authorities has continued
and we are delighted that now over 75% of local
authorities recycle aerosols. We have taken all
opportunities to promote this and will further
investigate how we can assist in promoting the
recycling of aerosols. In conjunction with this work
we printed and promoted a new Guide: recycling
empty aerosols from industrial, commercial and
institutional premises.
WORKING WITH RETAILERS
BAMA continued to drive its direct communication
link with the major retailers and two meetings of
the Retailers’ Liaison Group took place within the
year. During this meeting we were able to update
the retail contacts on legislative and regulatory
developments, alongside recent aerosol issues. We
will continue this contact in 2006.