Download as PDF - Canada Post

More documents

Recommendations

Info

4 I MAGAZINE
THE SECRET OF SEGMENTATION IN B2B, IT’S ALL ABOUT SEPARATING THE CAN BUYS FROM THE WILL BUYS. Cosmo Mariano says one of the biggest mistakes direct marketers in the B2B space make is “targeting prospects who can buy a product or service versus targeting those who will buy.” As partner of best practice demand generation firm Lift Agency, he says his agency is helping companies determine those customer segments who have the highest propensity to buy. 2011 edition I 5
Page 1 and 2: REACHING BOOMERS DIRECTLY PAGE 8 TH
Page 3: CONTENTS 05 THE SECRET OF SEGMENTAT
Page 7 and 8: DIRECT MAIL BY THE NUMBERS $71,439,
Page 9 and 10: their mail when they bring it in th
Page 11 and 12: There was a time, not so long ago,
Page 13 and 14: Brisebois came to Peller from the f
Page 15 and 16: THREE KEYS TO TO SUCCESSFUL ETHNIC
Page 17 and 18: “A lot of great brand ads do emot
Page 19 and 20: ONE : ONE Jennifer Schnare, directo
Page 21 and 22: Rock out results Name: ARV Plectrum
Page 23 and 24: Advertorial sponsored by GREEN BUSI

Download as PDF - Canada Post

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?