Addys® Winners' Book - American Advertising Federation: Cedar ...

[judges choice]
Judge:
Entrant:
Advertiser:
Title:
Contributors:
Seth Gunderson
Corcoran Communications
College of the Ozarks
College of the Ozarks Viewbook
Sean Webber, Senior Creative
Sue Kelsey, Editorial Director
Cedar Graphics, Printer
Feiereisen, Finisher
Ahhh, the joys of choosing which college to attend. But how can one choose when every brochure shows
campuses full of coeds having fun everywhere they go — classrooms, dorms, even the cafeteria while receiving
a helping of green beans. Honestly, seeing happy students doesn’t make a college brochure engaging. Know what
does? Crisp design and tons of visually interesting facts about the college itself. This piece of work for College of
the Ozarks stands out in the sea of sameness that is higher education collateral. Here’s a standing ovation to the
College of the Ozarks for trying something different to ensure more eyes focus on their university.
Judge:
Entrant:
Advertiser:
Title:
Contributors:
Cynthia Everhart
University of Iowa
University of Iowa, Office of the President
Iowa Snowflake
Bret Gothe, Creative Director
Sarah Lenger, Art Director & Designer
Dan Sweeney, Web Designer
Dustin Quam, Web Programmer
Sophia Lou, Student Videographer
I appreciate the spirited nature of this multi-faceted piece called Iowa Snowflake by the University of Iowa.
Staying true to character and brand with a strong call to action, this clever campaign hits the mark. Although I
am an alumni from a rival University, I thoroughly enjoyed this creative and fun Seasons Greeting campaign and
find it worthy of my Judges Choice.
Judge:
Entrant:
Advertiser:
Title:
Contributors:
Jon Eslinger
de Novo Alternative Marketing
Linn County Public Health
Linn County Tobacco Free Youth
Jen Neumann, Partner, de Novo Alternative Marketing
Arsalan Monawar, Video Dude
Jill Roeder, Linn County Healthy Behaviors Manager
heather Smith Friedman, Partner, de Novo Alternative Marketing
Brian Van Weelden, Mr. Tobacco
Old habits are hard to break. That can be said for smoking as well as advertising. So, it’s often a breath of fresh
air when someone takes on a familiar social subject with a man in a giant cigarette costume. The message and
mediums attack a trending audience with much of the same flare that put over, “Nic (a teen)” in the late ‘80s.