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2012 SUPPLY CHAIN VIRTUAL CONFERENCE<br />

Now ON-DEMAND @ logisticsmgmt.com/global2012<br />

Sponsored by<br />

Best practices in<br />

global transportation<br />

and logistics<br />

Top analysts gather to help logistics and supply chain professionals<br />

better understand and overcome the mounting challenges of global<br />

transportation and logistics management.<br />

BY BRIDGET McCREA, CONTRIBUTING EDITOR<br />

It’s time for logistics and supply chain professionals from<br />

around the globe to settle in at their desktops, laptops,<br />

and tablets and get ready to take in the 2012 Supply<br />

Chain Virtual Conference: Best Practices in Global<br />

Transportation and <strong>Logistics</strong>. After logging into the virtual<br />

conference event hosted by <strong>Logistics</strong> <strong>Management</strong> and<br />

Supply Chain <strong>Management</strong> Review, attendees will experience<br />

a keynote address and three educational sessions that tackle<br />

the mounting challenges of moving and managing freight<br />

around the world.<br />

Yossi Sheffi, Ph.D., of MIT’s Center for Transportation &<br />

<strong>Logistics</strong>, kicks off the event with a keynote entitled “The<br />

Rise of <strong>Logistics</strong> Clusters.” During his presentation, Sheffi<br />

discusses the emergence of logistics clusters—communities<br />

that bring together a broad range of supply chain services and<br />

deep expertise—and what they mean for today’s supply chain<br />

professionals.<br />

The first educational session is presented by Beth Peterson<br />

of BPE Global and addresses technology’s role in global regulatory<br />

compliance. Peterson discusses the direct link between<br />

technology and compliance and how a pairing of the two can<br />

enable global shipments to flow more visibly and smoothly. Up<br />

next are Jeanne Dailey and Brooks Bentz, both of Accenture,<br />

who offer attendees insight into a task that ranks high on every<br />

supply chain professional’s agenda right now: cutting global<br />

logistics and transportation costs.<br />

Boston Strategies International’s David Jacoby then discusses<br />

collaborative approaches to ocean shipping during the<br />

final session. In this session, attendees learn how to negotiate<br />

the best “metric-based” service contract, which trade<br />

lanes offer the most value for shipping and sourcing, and<br />

how the Panama Canal expansion is shaping future supply<br />

chain strategies.<br />

Here’s a more detailed overview of what you’ll learn by<br />

attending the full conference, now available free on-demand.<br />

Keynote Address: The rise of logistics clusters<br />

Defined as “communities that bring together a broad range<br />

of supply chain services and deep expertise,” logistics clusters<br />

are becoming increasingly relevant as more companies<br />

become truly global.<br />

In his keynote address, Yossi Sheffi, Ph.D., director of<br />

MIT’s Center for Transportation & <strong>Logistics</strong>, discusses the<br />

emergence of logistics clusters and what they mean for<br />

today’s supply chain professionals. The presentation includes<br />

highlights and insights from Sheffi’s new book, <strong>Logistics</strong><br />

Clusters: Delivering Value and Driving Growth.<br />

Sheffi launches his keynote by explaining that clusters<br />

82 LOGISTICS MANAGEMENT WWW.LOGISTICSMGMT.COM | December 2012

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