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2012 SUPPLY CHAIN VIRTUAL CONFERENCE<br />

Now ON-DEMAND @ logisticsmgmt.com/global2012<br />

“ What’s happened is that<br />

we have a collaborative<br />

mentality among the<br />

carriers. They realize that<br />

if they compete for market<br />

share they will trigger a<br />

price war, so everybody has<br />

been trying to avoid that.”<br />

—David Jacoby,<br />

Boston Strategies International<br />

ocean miles. Despite this ongoing challenge,<br />

David Jacoby, president of Boston<br />

Strategies International, says that<br />

the “collaborative approach” to ocean<br />

carriage is worth the trouble it takes to<br />

set up such arrangements.<br />

Designed to facilitate better communication<br />

and understanding on the high<br />

seas, collaborative ocean shipping benefits<br />

all parties and ensures a smoother,<br />

more streamlined global supply chain.<br />

And while repairing their bottom lines<br />

has become a top priority for the world’s<br />

ocean carriers, leading industry analysts<br />

contend that they’re also looking to<br />

restore customer relationships over the<br />

coming year.<br />

To do this, carriers are now initiating<br />

their own analytics designed to measure<br />

on-time reliability to create more<br />

transparency, accountability, and comparability—and<br />

shippers are responding<br />

favorably by working these metrics<br />

into their contracts.<br />

To introduce his session, Jacoby<br />

points out that as traffic volume continues<br />

to slow, overall imports were up<br />

7 percent to 10 percent over the previous<br />

few months as a result of the peak.<br />

However, he adds, West Coast imports<br />

were up only 0.7 percent between<br />

January and August of 2012. The net<br />

trade balance will improve temporarily<br />

as imports fall, says Jacoby, and the<br />

growth of exports and imports “is very<br />

close to a wash, which means that the<br />

government policy was effective.”<br />

However, spending patterns will<br />

resume a strong import trend by the<br />

third quarter of 2013, Jacoby predicts,<br />

thus keeping the trade balance structurally<br />

negative. As these and other<br />

global and domestic trends continue<br />

to affect shippers, ocean shipping<br />

movements, and rates, Jacoby says<br />

that working through the issues will<br />

require a more collaborative approach<br />

to the process.<br />

“What’s happened is that we have<br />

kind of a collaborative mentality among<br />

the carriers,” says Jacoby. “They realize<br />

that if they compete for market share<br />

they will trigger a price war, so everybody<br />

has been trying to avoid that.” <br />

Global Port Tracker report points to deep<br />

European recession<br />

The most recent edition of the Global Port Tracker report from Hackett Associates<br />

and the Bremen Institute of Shipping Economics and <strong>Logistics</strong> suggests<br />

that the logistics landscape in Europe will continue to be a puzzle.<br />

Stagnant and sluggish economic conditions, including declining consumer<br />

confidence, high unemployment, and tight fiscal policy, among others, continue<br />

to paint a dark picture of the European economic outlook.<br />

This continued weakness in the European economies confirms that the<br />

recession is here and will continue to have an impact on trade flows over the<br />

coming six months,” said Ben Hackett, president of Hackett Associates, in the<br />

report. “Looking forward into 2013 does not provide for much optimism. Our<br />

model suggests the recovery will not come before 2014.”<br />

The report stated that total European volumes are projected to drop 9.3<br />

percent over the next six months, compared to a 6.7 percent decline for the<br />

same period a year ago. And imports are projected to decline 11.9 percent and<br />

exports are projected to decline 4.7 percent for the same period. For all of 2012,<br />

the report expects to see a 3.9 percent in total imports.<br />

And for the six European ports surveyed in the report, that it’s projecting<br />

imports to decline by 2.8 percent in 2012, with exports projected<br />

to grow 3.6 percent. Total handled volumes for 2012—at 39.99<br />

million TEU—would represent a modest 0.2 percent gain.<br />

—Jeff Berman, Group News Editor<br />

88 LOGISTICS MANAGEMENT WWW.LOGISTICSMGMT.COM | December 2012

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