Anne Trites - National Arts Marketing Project
Anne Trites - National Arts Marketing Project
Anne Trites - National Arts Marketing Project
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WHAT WE HAVE LEARNED<br />
FROM DYNAMIC PRICING<br />
• Outrageous discounts will not increase<br />
attendance. Nor will they make people value<br />
the art more.<br />
• Highly-popular shows yield increased<br />
attendance, regardless of higher ticket<br />
prices.<br />
• Additional revenue can be earned while still<br />
being accessible.<br />
• Prices aren’t keeping people away from the<br />
theatre.<br />
It IS possible to set prices,<br />
maximize revenue, AND feel good<br />
about it!
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