Anne Trites - National Arts Marketing Project
Anne Trites - National Arts Marketing Project
Anne Trites - National Arts Marketing Project
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WE GOT IT RIGHT!<br />
Compulsion<br />
with Mandy Patinkin, 2010:<br />
Good Attendance & Accessibility,<br />
Increased Revenue<br />
• Introduced dynamic pricing<br />
‣ No senior discounts<br />
‣ All non-preview tickets to highest<br />
price<br />
‣ Increased prices at 70%, 80%,<br />
90% capacity<br />
• Did NOT sell out: 77% capacity, but<br />
made additional $51,000+<br />
• Still accessible: $10 Ticket Night, group<br />
sales, subscriber discounts
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