Anne Trites - National Arts Marketing Project
Anne Trites - National Arts Marketing Project
Anne Trites - National Arts Marketing Project
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WE ARE GETTING<br />
BETTER AT THIS<br />
General Changes<br />
• Replaced panic discounting with<br />
strategic discounting<br />
‣ Papering almost entirely gone<br />
‣ Occasional targeted offers<br />
• Increase prices when houses hit 60%<br />
capacity instead of 70% to date this<br />
season<br />
• Continue to monitor responses to<br />
prices changes<br />
‣ Adjust up or down based on results
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