LA Kings 2010-11 seAson TicKeT RenewALs And PLAyoff ...

LA Kings 2010-11 Season Ticket
Renewals and Playoff Information Guide
Pri c i n g Gu i d e
*** EARLY INCENTIVE pricing ***
Renew 2010-11 regular season and 2010 playoffs
by March 22, 2010
2010 Playoffs Round 1
Prices Frozen
goal judge
sold out
ice seats
$
355.50*
2010 Playoffs
Round 2
goal judge
sold out
ice seats
$
391.50*
2010-11
regular season
goal judge
sold out
ice seats
$
361.50*
PREMIER PREMIER PREMIER
$
98.50 $
108.50 $
99.50
$
79.50 $
87.50 $
82.50
$
75.50 $
83.50 $
78.50
$
55.50 $
61.50 $
57.50
$
57.50 $
63.50 $
59.50
$
46.50 $
51.00 $
48.50
$
45.50 $
50.00 $
47.50
$
25.50 $
28.00 $
26.50
$
18.50 $
21.50 $
19.00
$
20.50 $
22.50 $
21.25
$
11.00 $
18.50 $
11.00
* Ice seats include full access to Chairman’s Room and other benefits
Pricing for Playoffs rounds 3 and 4 will be communicated to you by the end
of round 1 of the 2010 Playoffs.
STANDARD PRICING
Renew 2010-11 Regular Season and 2010 Playoffs
between March 22 and June 25, 2010
2010 Playoffs
Round 1
goal judge
sold out
ice seats
$
400.00*
2010 Playoffs
Round 2
goal judge
sold out
ice seats
$
440.00*
2010-11
regular season
goal judge
sold out
ice seats
$
363.50*
PREMIER PREMIER PREMIER
$
111.50 $
122.50 $
101.50
$
93.00 $
102.50 $
84.50
$
87.50 $
96.50 $
79.50
$
64.50 $
71.00 $
58.50
$
67.00 $
73.50 $
61.00
$
54.50 $
60.00 $
49.50
$
53.50 $
59.00 $
48.50
$
29.50 $
32.50 $
27.00
$
28.50 $
31.50 $
19.00
$
24.50 $
27.00 $
22.00
$
21.50 $
23.50 $
11.00
Season Ticket Member Benefits on Reverse

Se ason Tic k e t Member Benef its
Being a Dedicated Team Member Has Its Rewards
Royal Benefits
• Complimentary tickets to the 2010 NHL Draft held June 25-26 in Los Angeles
• Stanley Cup Playoff ticket priority
• Significant savings over individual game ticket prices
• Option to purchase extra individual tickets in advance of the public –
at the standard Season Ticket Member price
• Flexible interest-free payment plans
• 10% discount at the TEAM LA store
• Opportunity to purchase advance tickets to select special events at STAPLES Center,
Home Depot Center, LA LIVE and more
• Option to purchase STAPLES Center pre-paid parking
• Complimentary LA Kings Yearbook
Royal Service Programs
• Access to a personal Season Ticket Service Executive who is supported
by our dedicated team of service specialists
• Access to LAKINGS.COM/seasontix – A dedicated web site for Team Members,
like you, to access your tickets and accounts online as well as renew your tickets,
make payments, edit your account information, email your tickets to yourself
and/or friends and family, sell your tickets on TicketExchange and submit
questions and provide feedback – all online!
• Exclusive Season Ticket “Members Only” line at STAPLES Center Will Call
window and at TEAM LA
• Invitation to the annual “Select-A-Seat” event (date TBD) where you have
the opportunity to upgrade your seats or add additional season tickets
• Ability to exchange your unused season tickets for future games
• Use of the Royal Concierge Program – Have your birthday or anniversary message
displayed on the Diamond Vision screen, have merchandise delivered to your guests in
their seats, and more
• Kings CARE Donation Program – You can donate tickets for games that you are unable
to attend to the Kings CARE Foundation
• Split Season Ticket Services – This program matches you with other LA Kings
fans who are looking to share season tickets
Royal Treatment
• You will receive invitations to exclusive Team Member events including Meet the Players Party,
State of the Franchise, private practices, conference calls with the front office and more
• Participate in Season Ticket Member of the Game – Every game, we honor one long-term
Season Ticket Member with a complimentary dinner for two, personalized gifts,
a mid-game “spotlight” and more
• You will be able to earn even more rewards through our Royal Referral program – Refer a friend
for Season Ticket Membership and receive gifts such as free tickets and TEAM LA gift certificates
Pricing Guide on Reverse

Ad d it i o n a l Re n e w a l Op t i o ns
You can add any of these items to your invoices and payment plan by accessing your account
at LAKINGS.COM/seasontix, by indicating your selected options on your order form via mail,
or by calling your Season Ticket Service Executive at 1.888.KINGS.LA – ext. #1.
LA Kings Booster Club – For everyone who loves this sport as much as we do, your
membership in the official LA Kings Booster Club will help promote the LA Kings and the
game of hockey throughout southern California. Membership to the Booster Club is only
$
30 and includes up to 6 people in the same household. Please visit LAKBC.COM for
more details.
Bailey’s Buddies - If you’ve got any budding hockey fans in your family, you’ll want
to take advantage of this Official Kid’s Club of the LA Kings. The team’s lovable lion mascot
“Bailey” is waiting to welcome your little ones with open “paws.” Kids of all ages are invited
to become a member of Bailey’s Buddies. The fun starts in October and runs through
June, but kids can join at anytime. The special Season Ticket Member price is only $ 15.
As members of Bailey’s Buddies, you and your kids will have the chance to win all sorts
of cool prizes, merchandise and game tickets.
Tip-A-King - As part of your renewal, the Kings Care Foundation is pleased to offer
you discounted 2011 Tip-A-King Tickets. The only public autograph session each season,
this special event features all players, coaches and broadcasters to receive “tips” from
their loyal fans in exchange for an autograph and/or photograph. All proceeds benefit the
Kings Care Foundation, the LA Kings award winning non-profit organization.
Add to your renewal by March 22, 2010 and receive 10% off general admission price of
$
45 or the VIP Admission Price of $ 300.
Frozen Fury - This year’s annual Frozen Fury matchup vs the Colorado Avalanche in
Las Vegas is scheduled for October 2, 2010 at the fabulous MGM Grand Garden Arena.
Ticket prices have been frozen at the 2009 prices and range from $28 to $220, with
discounts for larger groups. Call your Service Executive today at 1.888.KINGSLA to
be the first to order your tickets to this year’s event!
Parking Information on Reverse

Pa r k i n g In f o r m a t i o n
2010-11 Regular Season
Parking Prices Discounted
or Frozen. 2010 Playoff
Parking Prices Frozen!!!
2010 PLAYOFFS
SW VIP: $40.00 (Valet only)
Olympic West: $22.00
Lot 4: SOLD OUT
Lot 8: $25.00
Lot 10: $18.00
Lot 12: $13.00
All lots subject to availability
2010-11 REGULAR SEASON
SW VIP: $40.00 (Valet only)
Olympic West: $22.00
Lot 4: SOLD OUT
Lot 8: $25.00
Lot 10: $18.00
Lot 12: $13.00
All lots subject to availability
Early parking incentive:
Renew or add parking for the 2010-11
Season by March 22, 2010 and receive 5
“flex parking passes” good for any 2010-11
LA Kings regular season game in the West
Garage – a $ 110 value!
Additional Renewal Options on Reverse

St ep by St ep Re n e w a l In s t r u c t i o ns
STEP # 1: CHOOSE A RENEWAL OPTION (See Enclosed 2010-11 Renewal Invoice)
1
OPTION Renew 2010-11 Season Tickets by March 22, 2010.
5% of your total season ticket investment is due March 22, 2010. This option provides the following
incentives and benefits:
• Complimentary tickets to the NHL 2010 Draft June 25-26 in Los Angeles
• Early renewal pricing for entire 2010-11 LA Kings Regular Season (see pricing grid)
• Playoff Ticket Freeze for 2010 Playoffs round 1 and significant discounts for all remaining rounds of the playoffs
• Opportunity to participate in “Playoffs Pay-As-We-Play” – pay only for LA Kings playoff games as they are confirmed
• Qualify for special rewards at select LA Live establishments
• Team LA store credit
• Extended 10-Installment Payment Plan
• Renew or add parking and receive 5 “flex parking passes” good for any 2010-11 LA Kings regular season game
OPTION Renew 2010-11 Season Tickets by June 25, 2010.
This option provides the following incentives and benefits:
• Standard pricing for 2010-11 LA Kings Regular Season (see pricing grid)
• Standard playoff ticket pricing for 2010 Playoffs (see pricing grid)
• Payment for rounds 1 & 2 of the 2010 Playoffs (a total of 8 possible games) due by March 22, 2010
STEP # 2: CHOOSE A PLAYOFF OPTION (See Enclosed 2010 Playoff Invoice)
OPTION
Credit card only. Exclusively available to those who renew their 2010-11 Regular Season tickets by March 22, 2010.
Your credit card will be charged for two home games when the team clinches a playoff spot and then charged for the
remaining games only when they are announced. Playoff pricing is frozen at 2010-11 Regular Season rates throughout
all of round 1.
OPTION
2
1
2
Playoffs Pay-As-We-Play.
Pay for rounds 1-2 in full.
Payment for 8 games is due by March 22, 2010. Please see the pricing grid for prices. Round 1 pricing freeze and round 2
discounted pricing only applies to those who renew their 2010-11 Regular Season tickets by March 22, 2010. Standard
playoff pricing applies to those who renew their 2010-11 Regular Season tickets after March 22, 2010.
STEP # 3: Select your 2010-11 Regular Season Payment Plan Option
• Pay in full by March 22, 2010
• 50/50 Plan – Pay 5% by March 22, 2010, then 45% of the balance by June 18, 2010 and the remaining 50% by August 20, 2010
• 10-Installment Payment Plan – Pay 5% by March 22, 2010, then pay the balance over 9 months starting June 2010 (please see terms on agreement)
STEP # 4: Submit your Payment
ONLINE: log on to LAKINGS.COM/seasontix and renew via My Kings Account. To renew online you must log in using your
LA Kings account number and pin number. (Please note: all season ticket license agreements and necessary payment agreements
can be submitted online for your convenience)
FAX: submit the invoices and all signed season ticket license agreement pages to 213.742.7329
MAIL: submit the invoices and all signed season ticket license agreement pages using the enclosed envelope
IN PERSON: at any LA Kings home game at the customer service booth in the concourse at STAPLES Center outside of section 102
The deadline to renew your 2010-11 LA Kings Season Tickets and 2010 Playoffs
in order to receive the Early Incentive pricing is March 22, 2010 at 5:00 pm.
Best Savings and
Benefits with this option
FAQ on Reverse

FAQ
When is the renewal deadline for my LA Kings 2010-11 Season Tickets and 2010 Stanley Cup Playoff Tickets?
There are 2 deadlines: Renew by March 22, 2010 and receive discounted “Early Incentive” pricing on both the 2010-11 Regular Season and the
2010 Playoffs, including a price freeze on round 1 of the playoffs. Renew by June 25, 2010 and receive standard pricing for the 2010-11 Regular
Season and 2010 Playoffs
How do I relocate, upgrade or add season seats?
You will have an opportunity to relocate, upgrade or add seats at our 2010 “Select-A-Seat” event at STAPLES Center (exact dates are yet to
be determined). Invitations and more details for “Select-A-Seat” will be mailed in the coming months. You also have the option to add additional
Season Tickets now – any additional Season Tickets purchased prior to the March 22 deadline will be discounted at the Early Incentive pricing for
BOTH the 2010-11 Regular Season AND the 2010 Playoffs. Call your Season Ticket Service Executive at 1.888.KINGSLA today to add additional
tickets. (Please note: To be eligible to participate in “Select-A-Seat,” your account must be renewed by June 25, 2010)
What options do I have to pay for my 2010-11 Season Tickets?
You have three payment options to choose from: 1) Pay in full by March 22, 2010; 2) 50/50 plan – 5% by March 22, 2010, 45% by June 18, 2010,
and the remaining 50% by August 20, 2010; or 3) Our 10-installment payment plan.
How can I apply my Ticket Exchange resale credits?
Any credits on your account from the 2010-11 Season, including Ticket Exchange credits from games sold, will be applied to your 2010 Playoff
purchase and/or your 2010-11 renewal.
How does “Playoffs Pay-As-We-Play” work?
Renew your LA Kings 2010-11 Season Tickets with a 5% deposit by March 22, 2010 and you will be eligible for the LA Kings “Playoffs
Pay-As-We-Play.” Your credit card will be charged for two home games when the team clinches a playoff spot and then charged for
the remaining games only when they are announced. A valid credit card is required for participation in this program.
What do my 2010 Stanley Cup Playoff Strips include?
A 2010 Stanley Cup Playoff Strip includes tickets to every potential LA Kings home game that could be played during the playoffs. Because there
is still a chance for home-ice advantage throughout the playoffs, each playoff round includes four home games and there are four playoff rounds.
Will I have the same seat location for the playoffs?
Yes.
Can I purchase additional Playoff Strips?
Yes! Once you have renewed your LA Kings 2010-11 Season Tickets and your 2010 Stanley Cup Playoff Tickets, you will be able to purchase up
to eight additional seats per account. You will receive an email notification from us in early April letting you know when additional Playoff Strips
are available. At that point, you will be able to order Strips by either logging on to LAKINGS.COM/seasontix or calling your Season Ticket Service
Executive at 1.888.KINGSLA. Please make sure your email address is up-to-date, as indicated on your season ticket invoices. All additional
playoff orders are subject to availability and are sold on a first-come, first-served basis. In addition, if you have any friends, family or colleagues
who are interested in LA Kings 2010 Playoff Strips, you will be able to refer them to purchase tickets as well.
What happens with my parking for the playoffs?
When you renew your playoff tickets, your parking for the playoffs will automatically be renewed in the same lot as your regular season parking.
Once renewed, your playoff parking vouchers will be sent to you.
Can I purchase additional single-game tickets for the playoffs?
The LA Kings will put 2010 Stanley Cup Playoff individual game tickets on sale to the general public upon clinching a playoff spot. Season Ticket
Members will have a priority pre-sale to purchase individual tickets.
When will my playoff tickets be mailed?
Playoff tickets will be sent to the address on your account via FedEx in early April.
Will I be able to forward and sell my playoff tickets on TicketExchange?
Yes, once we receive payment for your playoff purchase your tickets will be enabled for forwarding and resale.
What happens if the LA Kings don’t make the playoffs?
If you renew and sign up for “Playoffs Pay-As-We-Play” and the LA Kings don’t make the playoffs, you will not be charged for playoff tickets and
your 2010-11 Season Ticket payments will begin as scheduled. If you are not signed up for “Playoffs Pay-As-We-Play” and you pay for playoffs
in advance, your playoff payments can be applied to your 2010-11 Season Tickets or be refunded. Your playoff payments will automatically be
applied to your 2010-11 Season Tickets unless you notify us in writing by April 12, 2010.
When will the prices for rounds 3 and 4 of the playoffs be released?
Prices for round 3 will be released once the LA Kings get past round 1.
Is my 5% deposit refundable?
No. However, should you not be able to renew your season tickets, your deposit can be applied to an LA Kings Partial Plan package
or single game purchases.
Renewal Instructions on Reverse