top50brands

Nigeria
LNG
Limited
G
COSCHARIS GROUP
Top 50 brands profile
animal fat from the milk and replacing it with vegetable fat
allowed for a longer shelf life. This meant that for the first time,
milk powder could be distributed across the vast African
continent, providing access to affordable milk to everyone in
Africa.
“We are an African company proud of our heritage and
totally committed to the continent. We manufacture,
market and sell unique brands which bring practicality
and pleasure to millions of consumers across Africa. “
Promasidor has enjoyed tremendous success for over 30years of
operation across various African countries. , they have enjoyed
ongoing success for over 30 years. This success has been built
on not only understanding the needs of the consumers, but also
on the understanding of the needs of employees, suppliers and
stakeholders.
“Our vision is to provide the opportunity to purchase our brands
to everyone in Africa, because we firmly believe that everyone in
Africa deserves that opportunity. We intend on executing this
vision by operating within a clear set of rules. “
Promasidor was founded in 1979 by Robert Rose, who left the
United Kingdom in 1957 for Zimbabwe to pursue his African
dream. He realized that with technology in the manufacture of
milk powders advancing rapidly, there was an exciting
opportunity to provide milk powder in small portions that could
be packaged in flexible sachets. It was found that removing the
A passionate belief in this vision fuelled the pioneering concept
of selling filled milk powder in small sachets and the company
began selling the Cowbell brand in the Democratic Republic of
Congo (then Zaire) in 1979. Today Cowbell is sold in the
majority of countries across the African continent.
Promasidor Nigeria started operations in Nigeria in 1993 and
since then it has experienced tremendous growth and presently
employs about 1200 people across the country. It holds a
leading position in the Nigerian powdered milk market with its
COWBELL MILK brand, which has found its way into the hearts
and homes of thousands of consumers.
Products Include Cowbell Milk, Miksi, Onga Seasoning,
Cowbell Choco, Amila, Top Tea, Loya Milk, Amila, etc.CSR
Promasidor Nigeria, as a socially responsible corporate citizen,
has committed to investing in the Nigerian educational sector
through the various sponsorship and social responsibility
projects of its brands.
Promasidor Nigeria has been active in sponsoring community
activities, such as the annual National Cowbell Mathematics
Secondary Schools Competition, Cowbell Grassroots Football
Tournaments, schools inter-house sports across Nigeria, the
Cowbell JAMB awards and the Cowbell Chocolate Reward for
Excellence scheme for primary schools.
PZ Cussons Nigeria Pls is a leading fast moving consumer goods,
FMCG Company that manufacture and distributes popular
brands.
PZ Cussons was founded in 1879 as a trading post in Sierra
Leone by George Paterson and George Zochonis as Paterson
Zochonis. The British-owned company expanded its operations
into nearby Nigeria before the end of the 19th century PZ
expanded considerably during the 20th century, acquiring
factories and establishing offices in Ghana and Kenya.
PZ Cussons Nigeria Plc, the largest subsidiary of PZ Cussons, has
enjoyed tremendous business success in Nigeria for over a
century.
The company pride itself with good understanding of the
customer and the Nigeria market.
“Our approach to Nigeria, our customers, our consumers and to
our business is designed to sustain us far into the future. Our
prime business objective in Nigeria is sustainable and profitable
growth and our drive to be world-class in every aspect of our
business life will be relentless.”
In achieving the set objective, PZ has adopted a Strategic
Business Unit (SBU) structure, in which each SBU has clear focus
on its markets; developing a deep understanding of the needs
and aspirations of its consumers and the dynamics of the
marketplace, which it can exploit to deliver its objectives.
Corporate Social Responsibility is acknowledged and promoted
at the highest level at PZ Cussons. The PZ Cussons Foundation
was created in 2007 with the primary aim of supporting projects
in the areas of roads and other infrastructural improvements like
water and sanitation, schools and education.
The Foundation is a demonstration of the commitment of PZ
Cussons to Nigeria and a strong desire to make life noticeably
better for the communities in which the company operates.
The
Journal
www.top50brandsnigeria.com