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Remember your readers' cultural, ethnic, economic and educational backgrounds.
If you are adapting an existing resource, cite the approval to adapt (e.g. Adapted,
with permission, from Nausea, X Cancer Agency, 2010).
Develop and maintain a bibliography of sources used in the development of the
pamphlet. Do not include these in the pamphlet.
If there are websites or other resources patients may find helpful, list them at the
end of your resource,
Additional Information regarding Video/Multimedia Resources
In addition to the guidelines noted in previous sections, when selecting/creating
video/multimedia resources, the following guidelines apply.
Content: must be current and consistent with best practice.
o Language used should be simple, everyday conversation with medical
jargon kept to a minimum.
o The title used should reflect the content
o The key take-home message should stand out.
o Choose 2-3 main concepts, goals or messages to focus on.
o All information should be essential, immediately applicable and actionable.
o Offer positive examples of practical behavior changes the learner can
engage in right away, e.g. starting a walking program or eliminating sugary
pop from their diet.
o Different cultures should be portrayed wherever possible.
Additional Information regarding Video/Multimedia Resources
o Patient participation in video development, either directly or indirectly, is
highly recommended.
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