The easyGroup Brand Manual - Bene

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the easyGroup strategy section 1 about us We will build on our brand values: (1) great value, (2) taking on the big boys, (3) for the many not the few, (4) relentless innovation, (5) keep it simple, (6) entrepreneurial, (7) making a difference in people’s lives and (8) honest, open, caring and fun. section 2 our visual identity We will protect our brand from internal and external threats and manage appropriately the business and other risks inherent in venturing. We will develop our people and ensure their reward is aligned to realised shareholder returns. section 3 examples p12/38 last revised: July 2009
the easyGroup vision section 1 about us easyGroup will develop Europe’s leading value brand into a global force. We will paint the world orange! section 3 examples section 2 our visual identity p13/38 last revised: July 2009
Page 1 and 2: section 2 our identity section 1 wh
Page 3 and 4: contents about us our visual identi
Page 5 and 6: Stelios on the 6.50am, November 10t
Page 7 and 8: and history 2005 - 2009 2009 2009 2
Page 9 and 10: the legal contract that formalised
Page 11: the easyGroup mission statement sec
Page 15 and 16: the 8 easyGroup brand values sectio
Page 17 and 18: naming Our visual identity, known a
Page 19 and 20: usiness logos Each easy branded bus
Page 21 and 22: colours the perfect combination Ora
Page 23 and 24: pictures section 1 about us The pic
Page 25 and 26: examples of how we have been using
Page 27 and 28: advertising To present the easy.com
Page 29 and 30: group communication different forma
Page 31 and 32: PR case studies When British Airway
Page 33 and 34: how to use Stelios section 1 about
Page 35 and 36: semi annual CEO dinner section 1 ab
Page 37 and 38: easyGroup contacts Stelios serial e

The easyGroup Brand Manual - Bene

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