The easyGroup Brand Manual - Bene

advertising
To present the easy.com portal to
the consumer the communication
must lead with a motivating
consumer benefit.
The benefit should focus on the
experiences that the easy branded
businesses can bring.
This is done through descriptive
headlines and photography of the
businesses in action.
fly to Rome, eat pizza, catch a movie,
go on a cruise, listen to music, surf the net,
whatever you want to do – do it for less!
go to easy.com and enjoy the whole easyGroup experience!
section 1 about us
section 2 our visual identity
section 3 examples
p27/38
last revised: July 2009