The easyGroup Brand Manual - Bene
The easyGroup Brand Manual - Bene
The easyGroup Brand Manual - Bene
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how to<br />
use Stelios<br />
section 1 about us<br />
Stelios is a powerful asset in the<br />
brand’s portfolio.<br />
His levels of consumer recognition<br />
attract favourable attention to the<br />
businesses.<br />
To avoid overuse the ‘From Stelios’<br />
and easy.com should be restricted<br />
to launch communication to clearly<br />
identify the origin of these new<br />
businesses.<br />
When Stelios speaks it should<br />
be combative to the old order<br />
by taking on the big boys.<br />
section 2 our visual identity<br />
section 3 examples<br />
p33/38<br />
last revised: July 2009
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