The easyGroup Brand Manual - Bene
The easyGroup Brand Manual - Bene
The easyGroup Brand Manual - Bene
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the 8 <strong>easyGroup</strong> brand values<br />
section 1 about us<br />
1. great<br />
value<br />
2. taking<br />
on the<br />
big boys<br />
3. for the<br />
many,<br />
not the few<br />
4. relentless<br />
innovation<br />
section 2 our visual identity<br />
5. keep it<br />
simple<br />
6.<br />
entrepreneurial<br />
7. making<br />
a difference<br />
in people’s<br />
lives<br />
8. honest,<br />
open, caring<br />
& fun<br />
section 3 examples<br />
p15/38<br />
last revised: July 2009
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