Bachelor of Tourism and Hospitality Management - College of ...

Bachelor of Tourism and
Hospitality Management
Full-time Top-up Programme in Hong Kong
for Associate Degree and Higher Diploma Graduates
Experience. The Difference

Message from the Program Director
Tourism is the world’s largest and fastest growing industry and
employs close to 10% of the total workforce. It is a global and
international industry with exciting career prospects.
Jenny Davies
Program Director
Tourism is one of the major pillars of the economy of Hong Kong;
it makes up 5% of GDP and is a substantial contributor to foreign
exchange earnings. Hong Kong is developing into one of the top tourist
destinations in the world, with increasing visitors from all over the world
including many from mainland China. This increase in number of visitor
have resulted in high demand for well trained and educated staff. Hong
Kong experienced 25 million visitors in 2006 and is expected to have
56.5 million visitors by 2020.
The University of South Australia and the Hong Kong Baptist University
College of International Education have worked together to bring you
the Bachelor of Tourism and Hospitality Management. This Australian
degree has been developed in conjunction with major industry players
in Hong Kong. It reflects current thinking and practices and combines
Australian content with application to the Hong Kong environment.
The objective of this degree is to produce managers who can fulfill the
increasing demands of the tourism and hospitality industries. Graduates
may seek employment in the travel, tourism, hospitality, theme parks,
transport, government, events, attractions, retail, or service sectors of
the industry.
I highly recommend the Bachelor of Tourism and Hospitality
Management to you.

University of South Australia in collaboration with the College of International
Education (CIE) of the Hong Kong Baptist University, offers a full-time Bachelor
of Tourism and Hospitality Management at HKBU campus.
The University of South Australia
The University of South Australia (UniSA) is one of Australia’s major institutions of higher learning
and consists of 5 campuses located in and around the capital city of South Australia – Adelaide.
UniSA was ranked 154 among the top universities in the world by the Times Higher Education
2005, and was highly commended by The Australian Universities Quality Agency (AUQA) report
for its quality assurance process for overseas programmes.
UniSA is a university member of the prestigious Cooperative Research Centre of Sustainable
Tourism (CRCST) and a founding member of the Council of University Australian Tourism and
Hospitality Education (CAUTHE).
The Division of Business
The Division of Business is accredited by the European Quality Improvement System (EQUIS). EQUIS
is part of the European Foundation for Management Development. Accreditation is awarded to
business schools only after a rigorous assessment by a panel of international academics and
business people.
EQUIS accredited institutions must demonstrate high quality in all dimensions of their activities,
including academic programmes and research, resources and student services, and connections
with the corporate world. EQUIS also stresses diversity and internationalisation.
The College of International Education (CIE), HKBU
Established in 2000, the CIE is a self-financing unit of the Hong Kong Baptist University. Managed
by the School of Continuing Education, the CIE is a pioneer in providing a two-year full-time
Associate Degree Programme in Hong Kong. Through a broad-based and innovative curriculum,
the CIE aims to develop the full range of abilities of students and equip them for professional or
academic pursuits either locally or overseas.
The CIE is committed to a special mission to provide a humanistic learning environment to
post-secondary students who wish to pursue higher education through the Associate Degree
Programme and Associate Degree Foundation Programme, both of which have specially designed
alternative curriculum to cater for their diversified needs. With the provision of quality campus life
and caring staff, students are nurtured for holistic growth and encouraged to pursue knowledge
beyond traditional boundaries.
The Programme
The tourism and hospitality industries are experiencing rapid growth in Hong Kong, China
and around the world. Career opportunities presented by this growth take many forms and
include positions in hotels, airlines, theme parks, travel companies and public sector destination
management organisations. There is also considerable demand for graduates with specialist skills
in conventions and event management. People working in these industries are attracted by the
opportunities for travel and cross cultural experiences and interactions in service settings.
The skills and knowledge required to be successful in these industries are reflected in the design
of the degree. Business and management disciplines provide the framework for the tourism
and hospitality courses that are offered. The courses include Understanding Travel and Tourism,
Managing the Hospitality Experience, Tourism and Hospitality Marketing, Conventions, Exhibitions
and Business Meetings, Tourism: Food, Wine and Festivals, Sport and Event Management, and
Policy, Planning and Development for Tourism and Hospitality, etc.

Award
Students who have successfully completed the Programme and
fulfilled all graduation requirements will be awarded the Bachelor of
Tourism and Hospitality Management from UniSA.
Programme Structure
The Programme consists of 12 courses (4.5 units each):
Courses in the Tourism and Hospitality Programme
Credit Points
1 Understanding Travel and Tourism 4.5
2 Managing the Hospitality Experience 4.5
3 Tourism and Hospitality Marketing 4.5
4 Tourism: Food, Wine and Festivals 4.5
5 Leisure Concepts 4.5
6 Conventions, Exhibitions and Business Meetings 4.5
7 Policy, Planning and Development for Tourism and
Hospitality
8 Management of Information for Tourism and
Hospitality
9 Sport and Event Management 4.5
10 Managing Organisational Communication 4.5
11 Strategic Management 4.5
12 Foundations of Human Resource Management 4.5
Note : UniSA reserves the right to make changes to these courses without prior notice.
4.5
4.5
The Mode of Study
The Programme is offered full-time on a semester basis with three
semesters a year with 100% face-to-face teaching to be shared by
the faculty members of UniSA and CIE, HKBU. Students can normally
complete their studies in three semesters (one year full-time)
by studying four courses in each semester. Each semester consists of
14-15 weeks including a study break and examinations. Each course
is normally taught through 39 contact hours.
Further Support Services
Students have access to full campus facilities and can enjoy services
which include:
*
*
*
*
*
*
*
*
*
access to HKBU Main Library
access to UniSA electronic library
access to UniSA electronic teaching and learning materials
access to UniSA email
sports facilities
medical and dental services
student counseling and development services
enhancement seminars
careers services

Advisory Committee on Tourism and Hospitality Management
The Advisory Committee on Tourism and Hospitality Management was set up in 2004 as a link
between the programme and the industry. In addition to providing professional advice on the
issues concerning the course curriculum, the Advisory Committee encourages different kinds of
student activities such as company visits and guest seminars that enhance students’ learning
experience.
The Advisory Committee on Tourism and Hospitality Management comprises of the following
representatives from various sectors including hotels, theme parks, travel companies, education
and government bodies:
Mr Ananda Awarwwawela, Managing Director, Sheraton Hong Kong Hotels and Towers
Mr Andrew Hirst, Operations Director, Asia, Mandarin Oriental Hotel Group
Mr Dennis Wu, General Manager, Industry Training & Human Resources, Hong Kong Tourism Board
Ms Jo Jo Chan, General Manager, Hong Kong Wing On Travel
Mr James Li, General Manager, Luk Kwok Hotel
Mr Ken Chang, Deputy Chair & Director, Travel Industry Council of Hong Kong
Ms Lily Agonoy, Deputy General Manager, Farrington American Express Travel Services Ltd
Mr Paul Pei, Director of Sales & Marketing, Ocean Park Hong Kong
Professor Gerry Griffin, Pro Vice Chancellor, Division of Business, University of South Australia
Professor Graham Brown, Professor of Tourism Management, University of South Australia
Dr Vicki Feast, Dean International, University of South Australia
Ms Jenny Davies, Program Director, Tourism and Hospitality Management, University of South Australia
Dr Simon Wong, Dean, School of Continuing Education, Hong Kong Baptist University
Dr Ella Chan, Associate Dean of School of Continuing Education and Head of College of International Education,
Hong Kong Baptist University
What Our Students Say
Chan Chin Hang Benjamin, 2006 Intake
President, Tourism and Hospitality Management Student Society (Hong Kong), UniSA 2006-07
‘This programme provides exactly what I will need when working in the tourism
and hospitality industry, from theoretical knowledge to practical experience. The
UniSA faculty members and HKBU teaching staff are very caring and devoted to
teaching. I enjoyed my study experience greatly.’
Li Chiu Ming Alex, 2006 Intake
‘This programme provides a good opportunity for me to pursue my career in the
hospitality and tourism industry. I’ve gained a lot of practical skills and professional
knowledge, especially through the guest seminars and company visits.’
‘I enjoy my study at CIE. I found the study environment and the campus facilities
very helpful.’
Lam Sze Ting, 2006 Intake
‘I’ve gained so much from this programme. The courses provide me with the
essential skills and knowledge of the industry. The lecturers are always attentive
to students’ needs. The College has provided me with a rich campus life that
includes a variety of activities. I have made a lot of friends here.’
‘I'm very glad that I have joined this programme.’

Intake
There will be one intake each year and the third intake will commence in September 2008.
Admission Criteria
Applicants for the Programme should possess the following qualifications:
a. A HKBU Associate Degree or
b. An Associate Degree or Higher Diploma awarded by other recognized institutions or
c. Other equivalent qualifications to be considered by UniSA and CIE
And meet the minimum English Language requirements:
*
Successful completion of one year of secondary or tertiary study conducted and completed in
English within the last two years in Hong Kong; or
*
International English Language Testing System (IELTS Academic): Minimum score of 6.0 in
Reading and Writing sub scores and minimum overall score of 6.0 obtained within the last
two years or corresponding results from an equivalent test such as TOEFL or the appropriate
Academic English language level delivered at CELUSA; or
*
Successful completion of a secondary qualification in Australia within the last two years; or
Successful completion of at least one year of tertiary study in Australia within the last two years
*
Tuition Fee
*
*
The tuition fee is HK$8,000 per course.
Students are eligible to apply for the Hong Kong Government’s Continuing Education Fund and
the Non-means Tested Loan Scheme.
Application Procedures
1. The completed application form together with the following credentials should be put in an
envelope marked ‘Application for Tourism and Hospitality Degree Programme, UniSA’:
*
2 sets of photocopies of credentials including transcript; academic and public examination results;
evidence of English Proficiency such as TOEFL, IELTS or other English tests where applicable;
*
2 photocopies of HKID card;
*
Application fee of HK$200 (by cheque made payable to the “Hong Kong Baptist University”);
*
2 sets of photocopies of relevant support documentation, i.e. course content and/or curriculum
of previous subjects/courses taken at institutions other than HKBU;
*
3 passport size photos
2. Applications must be submitted by hand to:
Address: School of Continuing Education
Hong Kong Baptist University
2/F Franki Centre
320 Junction Road
Kowloon Tong, Kowloon
Office Hours: 9:00am – 5:30pm (Monday to Friday)
9:00am to 12:00noon (Saturday)
3. Successful applicants will be required to present their original copies of credentials for verification
at the time of application. Places will be offered to qualified applicants on a first-come-first-served
basis. Early application is recommended.
Enquiries
Telephone: 3411-3377
Fax: 3411-2729
Email:
cie@hkbu.edu.hk
Website of HKBU: http://www.cie.hkbu.edu.hk
Website of UniSA: http://www.unisa.edu.au
Exempted course at Non-local Course Registry, Education Bureau (Reference Number: 411321). It is a matter of discretion for individual
employers to recognize any qualification to which this course may lead. Information in this leaflet is correct at the time of preparation in
January 2008 and is subject to change without prior notice.
CRICOS Provider Number 00121B
D&P P08010020