Bachelor of Tourism and Hospitality Management - College of ...

Bachelor of Tourism and Hospitality Management - College of ...

Bachelor of Tourism and

Hospitality Management

Full-time Top-up Programme in Hong Kong

for Associate Degree and Higher Diploma Graduates

Experience. The Difference

Message from the Program Director

Tourism is the world’s largest and fastest growing industry and

employs close to 10% of the total workforce. It is a global and

international industry with exciting career prospects.

Jenny Davies

Program Director

Tourism is one of the major pillars of the economy of Hong Kong;

it makes up 5% of GDP and is a substantial contributor to foreign

exchange earnings. Hong Kong is developing into one of the top tourist

destinations in the world, with increasing visitors from all over the world

including many from mainland China. This increase in number of visitor

have resulted in high demand for well trained and educated staff. Hong

Kong experienced 25 million visitors in 2006 and is expected to have

56.5 million visitors by 2020.

The University of South Australia and the Hong Kong Baptist University

College of International Education have worked together to bring you

the Bachelor of Tourism and Hospitality Management. This Australian

degree has been developed in conjunction with major industry players

in Hong Kong. It reflects current thinking and practices and combines

Australian content with application to the Hong Kong environment.

The objective of this degree is to produce managers who can fulfill the

increasing demands of the tourism and hospitality industries. Graduates

may seek employment in the travel, tourism, hospitality, theme parks,

transport, government, events, attractions, retail, or service sectors of

the industry.

I highly recommend the Bachelor of Tourism and Hospitality

Management to you.

University of South Australia in collaboration with the College of International

Education (CIE) of the Hong Kong Baptist University, offers a full-time Bachelor

of Tourism and Hospitality Management at HKBU campus.

The University of South Australia

The University of South Australia (UniSA) is one of Australia’s major institutions of higher learning

and consists of 5 campuses located in and around the capital city of South Australia – Adelaide.

UniSA was ranked 154 among the top universities in the world by the Times Higher Education

2005, and was highly commended by The Australian Universities Quality Agency (AUQA) report

for its quality assurance process for overseas programmes.

UniSA is a university member of the prestigious Cooperative Research Centre of Sustainable

Tourism (CRCST) and a founding member of the Council of University Australian Tourism and

Hospitality Education (CAUTHE).

The Division of Business

The Division of Business is accredited by the European Quality Improvement System (EQUIS). EQUIS

is part of the European Foundation for Management Development. Accreditation is awarded to

business schools only after a rigorous assessment by a panel of international academics and

business people.

EQUIS accredited institutions must demonstrate high quality in all dimensions of their activities,

including academic programmes and research, resources and student services, and connections

with the corporate world. EQUIS also stresses diversity and internationalisation.

The College of International Education (CIE), HKBU

Established in 2000, the CIE is a self-financing unit of the Hong Kong Baptist University. Managed

by the School of Continuing Education, the CIE is a pioneer in providing a two-year full-time

Associate Degree Programme in Hong Kong. Through a broad-based and innovative curriculum,

the CIE aims to develop the full range of abilities of students and equip them for professional or

academic pursuits either locally or overseas.

The CIE is committed to a special mission to provide a humanistic learning environment to

post-secondary students who wish to pursue higher education through the Associate Degree

Programme and Associate Degree Foundation Programme, both of which have specially designed

alternative curriculum to cater for their diversified needs. With the provision of quality campus life

and caring staff, students are nurtured for holistic growth and encouraged to pursue knowledge

beyond traditional boundaries.

The Programme

The tourism and hospitality industries are experiencing rapid growth in Hong Kong, China

and around the world. Career opportunities presented by this growth take many forms and

include positions in hotels, airlines, theme parks, travel companies and public sector destination

management organisations. There is also considerable demand for graduates with specialist skills

in conventions and event management. People working in these industries are attracted by the

opportunities for travel and cross cultural experiences and interactions in service settings.

The skills and knowledge required to be successful in these industries are reflected in the design

of the degree. Business and management disciplines provide the framework for the tourism

and hospitality courses that are offered. The courses include Understanding Travel and Tourism,

Managing the Hospitality Experience, Tourism and Hospitality Marketing, Conventions, Exhibitions

and Business Meetings, Tourism: Food, Wine and Festivals, Sport and Event Management, and

Policy, Planning and Development for Tourism and Hospitality, etc.


Students who have successfully completed the Programme and

fulfilled all graduation requirements will be awarded the Bachelor of

Tourism and Hospitality Management from UniSA.

Programme Structure

The Programme consists of 12 courses (4.5 units each):

Courses in the Tourism and Hospitality Programme

Credit Points

1 Understanding Travel and Tourism 4.5

2 Managing the Hospitality Experience 4.5

3 Tourism and Hospitality Marketing 4.5

4 Tourism: Food, Wine and Festivals 4.5

5 Leisure Concepts 4.5

6 Conventions, Exhibitions and Business Meetings 4.5

7 Policy, Planning and Development for Tourism and


8 Management of Information for Tourism and


9 Sport and Event Management 4.5

10 Managing Organisational Communication 4.5

11 Strategic Management 4.5

12 Foundations of Human Resource Management 4.5

Note : UniSA reserves the right to make changes to these courses without prior notice.



The Mode of Study

The Programme is offered full-time on a semester basis with three

semesters a year with 100% face-to-face teaching to be shared by

the faculty members of UniSA and CIE, HKBU. Students can normally

complete their studies in three semesters (one year full-time)

by studying four courses in each semester. Each semester consists of

14-15 weeks including a study break and examinations. Each course

is normally taught through 39 contact hours.

Further Support Services

Students have access to full campus facilities and can enjoy services

which include:










access to HKBU Main Library

access to UniSA electronic library

access to UniSA electronic teaching and learning materials

access to UniSA email

sports facilities

medical and dental services

student counseling and development services

enhancement seminars

careers services

Advisory Committee on Tourism and Hospitality Management

The Advisory Committee on Tourism and Hospitality Management was set up in 2004 as a link

between the programme and the industry. In addition to providing professional advice on the

issues concerning the course curriculum, the Advisory Committee encourages different kinds of

student activities such as company visits and guest seminars that enhance students’ learning


The Advisory Committee on Tourism and Hospitality Management comprises of the following

representatives from various sectors including hotels, theme parks, travel companies, education

and government bodies:

Mr Ananda Awarwwawela, Managing Director, Sheraton Hong Kong Hotels and Towers

Mr Andrew Hirst, Operations Director, Asia, Mandarin Oriental Hotel Group

Mr Dennis Wu, General Manager, Industry Training & Human Resources, Hong Kong Tourism Board

Ms Jo Jo Chan, General Manager, Hong Kong Wing On Travel

Mr James Li, General Manager, Luk Kwok Hotel

Mr Ken Chang, Deputy Chair & Director, Travel Industry Council of Hong Kong

Ms Lily Agonoy, Deputy General Manager, Farrington American Express Travel Services Ltd

Mr Paul Pei, Director of Sales & Marketing, Ocean Park Hong Kong

Professor Gerry Griffin, Pro Vice Chancellor, Division of Business, University of South Australia

Professor Graham Brown, Professor of Tourism Management, University of South Australia

Dr Vicki Feast, Dean International, University of South Australia

Ms Jenny Davies, Program Director, Tourism and Hospitality Management, University of South Australia

Dr Simon Wong, Dean, School of Continuing Education, Hong Kong Baptist University

Dr Ella Chan, Associate Dean of School of Continuing Education and Head of College of International Education,

Hong Kong Baptist University

What Our Students Say

Chan Chin Hang Benjamin, 2006 Intake

President, Tourism and Hospitality Management Student Society (Hong Kong), UniSA 2006-07

‘This programme provides exactly what I will need when working in the tourism

and hospitality industry, from theoretical knowledge to practical experience. The

UniSA faculty members and HKBU teaching staff are very caring and devoted to

teaching. I enjoyed my study experience greatly.’

Li Chiu Ming Alex, 2006 Intake

‘This programme provides a good opportunity for me to pursue my career in the

hospitality and tourism industry. I’ve gained a lot of practical skills and professional

knowledge, especially through the guest seminars and company visits.’

‘I enjoy my study at CIE. I found the study environment and the campus facilities

very helpful.’

Lam Sze Ting, 2006 Intake

‘I’ve gained so much from this programme. The courses provide me with the

essential skills and knowledge of the industry. The lecturers are always attentive

to students’ needs. The College has provided me with a rich campus life that

includes a variety of activities. I have made a lot of friends here.’

‘I'm very glad that I have joined this programme.’


There will be one intake each year and the third intake will commence in September 2008.

Admission Criteria

Applicants for the Programme should possess the following qualifications:

a. A HKBU Associate Degree or

b. An Associate Degree or Higher Diploma awarded by other recognized institutions or

c. Other equivalent qualifications to be considered by UniSA and CIE

And meet the minimum English Language requirements:


Successful completion of one year of secondary or tertiary study conducted and completed in

English within the last two years in Hong Kong; or


International English Language Testing System (IELTS Academic): Minimum score of 6.0 in

Reading and Writing sub scores and minimum overall score of 6.0 obtained within the last

two years or corresponding results from an equivalent test such as TOEFL or the appropriate

Academic English language level delivered at CELUSA; or


Successful completion of a secondary qualification in Australia within the last two years; or

Successful completion of at least one year of tertiary study in Australia within the last two years


Tuition Fee



The tuition fee is HK$8,000 per course.

Students are eligible to apply for the Hong Kong Government’s Continuing Education Fund and

the Non-means Tested Loan Scheme.

Application Procedures

1. The completed application form together with the following credentials should be put in an

envelope marked ‘Application for Tourism and Hospitality Degree Programme, UniSA’:


2 sets of photocopies of credentials including transcript; academic and public examination results;

evidence of English Proficiency such as TOEFL, IELTS or other English tests where applicable;


2 photocopies of HKID card;


Application fee of HK$200 (by cheque made payable to the “Hong Kong Baptist University”);


2 sets of photocopies of relevant support documentation, i.e. course content and/or curriculum

of previous subjects/courses taken at institutions other than HKBU;


3 passport size photos

2. Applications must be submitted by hand to:

Address: School of Continuing Education

Hong Kong Baptist University

2/F Franki Centre

320 Junction Road

Kowloon Tong, Kowloon

Office Hours: 9:00am – 5:30pm (Monday to Friday)

9:00am to 12:00noon (Saturday)

3. Successful applicants will be required to present their original copies of credentials for verification

at the time of application. Places will be offered to qualified applicants on a first-come-first-served

basis. Early application is recommended.


Telephone: 3411-3377

Fax: 3411-2729


Website of HKBU:

Website of UniSA:

Exempted course at Non-local Course Registry, Education Bureau (Reference Number: 411321). It is a matter of discretion for individual

employers to recognize any qualification to which this course may lead. Information in this leaflet is correct at the time of preparation in

January 2008 and is subject to change without prior notice.

CRICOS Provider Number 00121B

D&P P08010020

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