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Consumer<br />
PRODUCTS<br />
+4.1%<br />
sales growth like-for-like<br />
in <strong>2008</strong><br />
10<br />
€ 8,354 million<br />
in sales generated by the division<br />
in <strong>2008</strong><br />
Making the best<br />
of beauty accessible<br />
to everyone<br />
To strengthen its global positions,<br />
the Consumer Products Division<br />
is creating blockbusters to<br />
enhance the value of the range,<br />
implementing a powerful launch<br />
programme, accelerating the<br />
geographic roll-out of its brands<br />
in high-growth markets and<br />
continuing to win market share<br />
in its traditional categories.<br />
In <strong>2008</strong>, sales increased by 4.1% like-for-like. In<br />
Western Europe, the division consolidated its market<br />
share and strengthened its number one position<br />
in the facial skincare market. In North America,<br />
it consolidated its leadership in make-up and hair<br />
colourants, and won market share in facial skincare.<br />
The Rest of the World zone continued to show<br />
dynamic growth (+14.5%) driven in particular by<br />
China (+34%). Overall, the division consolidated its<br />
leadership in the key market segments (hair colourants,<br />
haircare and make-up) and continues to win<br />
market share in skincare.<br />
L’ORÉAL PARIS<br />
The brand had a good year with sales up 5.1%<br />
like-for-like. It strengthened its positions in a<br />
number of countries, particularly in Asia, and saw<br />
growth in all categories. In skincare, L’ORÉAL PARIS<br />
reaffirmed its leadership in Western Europe thanks<br />
to Derma Genesis.<br />
—L’ORÉAL PARIS<br />
Excell10’.<br />
—L’ORÉAL PARIS<br />
Derma Genesis.
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