2008 Executive Summary

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Contents Brands 02 Distribution channels 04 L’Oréal financial highlights 06 BUSINESSES 08 Professional Products 08 Consumer Products 10 Luxury Products 12 Active Cosmetics 14 The Body Shop 16 Dermatology 17 INTERNATIONAL 18 SUSTAINABLE DEVELOPMENT 20 EXPERTISE 24 World’s number 1 cosmetics group 23 international brands (1) 17.5 billion euros of sales in <strong>2008</strong> 130 countries 67,500 employees 628 patents registered in <strong>2008</strong> (1) Brands with annual sales of more than 50 million euros. Discover L’Oréal’s history on www.loreal.com
The L’Oréal adventure Inventing beauty: this is L’Oréal’s vocation. Since its creation by a researcher, one century ago, the group has never stopped believing in research, pushing back the boundaries of science and knowledge, increasing the number of innovations and patents, driven by a passion for exploration and a single-minded focus on quality. Beauty is a scientific adventure. Responding to the desire for well-being of millions of men and women: this is L’Oréal’s tireless quest. For the past 100 years, generations of employees have engaged in this fabulous adventure with diligence, imagination and drive, asserting the relevance of the group’s brand portfolio and its distribution networks in different countries in order to make beauty–every type of beauty–accessible to all, the world over. Beauty is a human adventure. Sharing its good fortune and success: this, one century after its creation, is L’Oréal’s greatest wish. The centenary celebrations–convivial, generousspirited and outward-looking–will mirror the nature of the group and its history. A new century is beginning for L’Oréal, a century of commitment to make the world ever more beautiful. 01
Page 1: 2008 Executive Summary
Page 5 and 6: The vocation of the group’s brand
Page 7 and 8: The mission of L’Oréal’s divis
Page 9 and 10: 2008 Consolidated sales of the cosm
Page 11 and 12: highlights L’ORÉAL PROFESSIONNEL
Page 13 and 14: highlights Revitalift Deep-Set Wrin
Page 15 and 16: highlights YVES SAINT LAURENT In 20
Page 17 and 18: highlights LA ROCHE-POSAY, China. L
Page 19 and 20: highlights Opening of the first The
Page 21 and 22: Africa, Orient, Pacific €862 mill
Page 23 and 24: EMPLOYEE FOCUS The group wants to o
Page 25 and 26: PHILANTHROPY L’Oréal’s philant
Page 27 and 28: highlights Demonstrating the effica
Page 29 and 30: highlights The joint seminar Osmose
Page 31 and 32: Published by the Corporate Communic

2008 Executive Summary

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