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INTERNATIONAL<br />
Seizing the potential in all markets<br />
Year by year, L’Oréal is patiently building up its positions on all continents, channel by channel<br />
and category by category. With its rich and varied brand portfolio, the group is ideally placed to tap<br />
into all beauty aspirations and meet the needs of all consumers, whatever their income or expectations.<br />
By internationalising each of its brands, and moving into new territories each year, the group is opening<br />
up vast prospects for growth.<br />
18<br />
North America<br />
€3,739 million<br />
of consolidated sales (1)<br />
18.2% market share (2)<br />
22.9% of group<br />
cosmetics sales<br />
(1) Consolidated cosmetics sales.<br />
(2) Excluding soaps, toothpaste and razors. Provisional <strong>2008</strong> estimates with YSL Beauté over a full year.<br />
Source: L’Oréal estimates.<br />
Latin America<br />
€1,151million<br />
of consolidated sales (1)<br />
12.1% market share (2)<br />
7.0% of group<br />
cosmetics sales
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