Download in pdf format - Hilding Anders

Press Information
Color Ambiance creates atmosphere through light in your bedroom
January 18, 2011
Cologne, Germany – Hilding Anders and Philips Electronics (NYSE: PHG, AEX: PHI), have
together developed a new and unique solution for the bedroom. The product Color Ambiance
combines the deep know-how and quality of both companies in a new experience for the
bedroom. Philips and Hilding Anders are proud to present Color Ambiance for the first time at
IMM in Cologne, Germany.
“Both companies are innovators in their fields, Philips within lighting and Hilding Anders within
beds. The combined approach brings consumers a new dimension of well-being into their
bedrooms,” comments Anders Pålsson, CEO for Hilding Anders. Color Ambiance will be
integrated into headboards for Jensen beds, a premium brand within the Hilding Anders Group
and will be available at selected Jensen retailers from May this year.
Creating a personal atmosphere in the bedroom
Empowering people to set and adapt their personal environments through the use of light is an
important way to make homes a special and personal place. With advanced products such as
Color Ambiance, lighting is no longer limited to on or off, or brighter or dimmed but opened up
for people to create, discover and experience a whole world of new lighting possibilities.
“Research we have done shows that almost 80% of people want to easily adjust the ambiance
in their home for different occasions yet almost 70% feel that they are limited in their possibilities
for doing so. Color Ambiance delivers on these desires.’’ said Philip Doorduijn, General
Manager for Philips Consumer Luminaires. “We at Hilding Anders are dedicated to give
consumers around the world a good night’s sleep. Our collaboration with Philips will bring us
one step closer to that vision,” added Anders Pålsson.

Color Ambiance – how it works
The bedroom is no longer a room where you just sleep, but an
area that you enjoy round the clock; to relax, watch TV or treat
yourself to a breakfast in bed. With the advanced Color
Ambiance bed headboard, you can create the best atmosphere
for each of these moods and moments. From bright sunshine
yellow, romantic red to soothing pale leaf green. Touch the color
wheel on the intuitive remote control and create the atmosphere
of your wish. The headboard combines the high quality of the
Jensen headboards with advanced LED lighting from Philips.
The remote control gives easy access to many different colors
and can also be used to dim or switch off the light. Changing the
atmosphere of your bedroom has never been easier.
For further information, please contact:
Name: Jeannet Harpe
Sector / department: Philips Lighting Corporate Communications
Tel: +31 40 27 56299
E-mail: jeannet.harpe@philips.com
For further information, please contact:
Name: Tina Andersson
Sector / department: Market & Innovation Director, Hilding Anders
Tel: +46 (0)40 665 67 41
E-mail: tina.andersson@hildinganders.se

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people’s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of
“sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 118,000
employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the
company is a market leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as lifestyle products for personal wellbeing
and pleasure with strong leadership positions in flat TV, male shaving and grooming,
portable entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.
About Hilding Anders
Hilding Anders’ products provide consumers around the world with a good night’s sleep. The
company has annual net sales of 7 billion SEK, is based in Malmö, Sweden, and employs
roughly 6.300 employees in 30 local companies on 40 different markets. Hilding Anders was
founded in 1939 and has grown strongly during the past decade as consequence of several
acquisitions and the consolidation of the global bed market. The company produces equally for
leading international furniture companies as well as under own brands. Leading brand names
are André Renault, Bico, Askona, Hilding, Eastborn, Jensen and Slumberland. Hilding Anders is
owned by Candover, MezzVest and 40 leading management representatives.
www.hildinganders.se