World Power Tools - The Freedonia Group
World Power Tools - The Freedonia Group
World Power Tools - The Freedonia Group
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<strong>World</strong> <strong>Power</strong> <strong>Tools</strong><br />
with forecasts to 2005 and 2010<br />
New study finds:<br />
• <strong>World</strong> demand for power tools is projected to increase<br />
5.8 percent per year (including price increases) though<br />
2005 to $24.6 billion<br />
• <strong>The</strong> growing popularity of "do-it-yourself" home repairs,<br />
as evidenced by the rising number of books and television<br />
shows dedicated to the topic, will create opportunities in<br />
the US and Western Europe<br />
• <strong>The</strong> top four power tools producers -- Black & Decker, Bosch,<br />
Atlas Copco and Makita -- accounted for over 29 percent of<br />
the global market in 2000
<strong>Freedonia</strong> Industry Study #1419<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong><br />
Study Publication Date: May 2001<br />
Price: $4500<br />
Pages: 249<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong>, a new study from <strong>The</strong> <strong>Freedonia</strong><br />
<strong>Group</strong>, provides you with an in-depth analysis of the<br />
major trends in the world market for power tools and the<br />
outlook for product segments and major markets --<br />
critical information to help you with strategic planning.<br />
This brochure gives you an indication of the scope,<br />
depth and value of <strong>Freedonia</strong>'s new study, <strong>World</strong> <strong>Power</strong><br />
<strong>Tools</strong>. Ordering information is included on the back page<br />
of the brochure.<br />
Brochure Table of Contents<br />
Study Highlights ............................................................................... 2<br />
Study Table of Contents and List of Tables and Charts ................... 4<br />
Sample Pages and Tables from:<br />
<strong>World</strong> Supply and Demand .......................................... 6<br />
Market Overview ......................................................... 7<br />
Supply and Demand by Country/Region ..................... 8<br />
Market Share ............................................................... 9<br />
Company Profiles ...................................................... 10<br />
List of Companies Profiled ........................................ 11<br />
Forecasting Methodology ............................................................... 12<br />
About the Company ....................................................................... 13<br />
Advantages of <strong>Freedonia</strong> Reports ................................................... 13<br />
About Our Customers .................................................................... 14<br />
Related Studies ............................................................................... 15<br />
Ordering Information..................................................................... 16
Study Highlights<br />
• <strong>World</strong> demand for power tools is projected to increase<br />
5.8 percent per year (including price increases)<br />
though 2005 to $24.6 billion.<br />
• <strong>The</strong> most significant opportunities exist in China,<br />
due to the vast population base and rising construction<br />
expenditures. Above-average growth is also<br />
expected in Latin America and the Africa/Mideast<br />
region, as well as in most of Eastern Europe.<br />
• <strong>The</strong> growing popularity of "do-it-yourself" home<br />
repairs, as evidenced by the rising number of books<br />
and television shows dedicated to the topic, will<br />
create opportunities in the US and Western Europe.<br />
• Electric tools ( plug and cordless) dominate world<br />
demand, comprising nearly three-fourths of power<br />
tool sales in 2000.<br />
• Although advances for consumer users have outpaced<br />
the professional market in recent years, the professional<br />
market will remain dominant due to the rising<br />
levels of capital investment globally, which will boost<br />
construction expenditures.<br />
• <strong>The</strong> top four power tools producers -- Black &<br />
Decker, Bosch, Atlas Copco and Makita -- accounted<br />
for over 29 percent of the global market in 2000.<br />
* Excluded from the study are non-powered hand tools, as well<br />
as machine tools.<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
<strong>Freedonia</strong> Industry Study<br />
2
Study Highlights<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Demand by Region, 2000<br />
North America<br />
39.8%<br />
Latin America<br />
2.9%<br />
Western Europe<br />
29.6%<br />
Asia/Pacific<br />
20.2%<br />
Eastern Europe<br />
4.2%<br />
Africa/Mideast<br />
3.3%<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Demand<br />
(million US dollars)<br />
% Annual Growth<br />
Item 1995 2000 2005 2010 00/95 05/00<br />
<strong>World</strong> Population (millions) 5675 6058 6424 6795 1.3 1.2<br />
$ power tools/capita 2.4 3.1 3.8 4.7 -- --<br />
<strong>Power</strong> <strong>Tools</strong> Demand 13815 18550 24630Sample 32100Table<br />
6.1 5.8<br />
North America: 5085 7440 9515 12150 7.9 5.0<br />
United States 4600 6665 8450 10750 7.7 4.9<br />
Canada & Mexico 485 775 1065 1400 9.8 6.6<br />
Latin America 425 545 830 1230 5.1 8.8<br />
Western Europe 4395 5510 7000 8620 4.6 4.9<br />
Eastern Europe 585 775 1050 1350 5.8 6.3<br />
Africa/Mideast 410 610 875 1120 8.3 7.5<br />
Asia/Pacific: 2915 3670 5360 7630 4.7 7.9<br />
China 235 585 980 1750 20.0 10.9<br />
Japan 1600 1710 2220 2860 1.3 5.4<br />
Other Asia/Pacific 1080 1375 2160 3020 4.9 9.5<br />
© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
Order form on last page<br />
3
Table of Contents I. EXECUTIVE SUMMARY<br />
Summary Table ................................................... 3<br />
Tables and Charts are featured for each region and<br />
country. Historical data and forecasts are presented<br />
for 1994, 1999, 2004 and 2009.<br />
Population (millions)<br />
GDP per capita<br />
Gross Domestic Product (bil 98 US$)<br />
$power tools/mil $ GFI<br />
Gross Fixed Investment (bil 98 US$)<br />
$ power tools/mil $ GFI<br />
Other Indicators:<br />
Urban Population (million)<br />
Motor Vehicle Park (million units)<br />
$power tools/capita<br />
<strong>Power</strong> <strong>Tools</strong> Demand (mil US$)<br />
By Type:<br />
Electric <strong>Tools</strong><br />
Drills<br />
Electric Saw Blades<br />
Other<br />
Pneumatic <strong>Tools</strong><br />
Engine-Driven & Others<br />
By Market:<br />
Professional<br />
Consumer<br />
net exports<br />
<strong>Power</strong> Tool Shipments<br />
II.<br />
III.<br />
MARKET ENVIRONMENT<br />
General .................................................................... 4<br />
<strong>World</strong> Economic Outlook ...................................... 5<br />
Recent Economic Performance ............................ 6<br />
Macroeconomic Outlook..................................... 8<br />
Table - <strong>World</strong> Gross Domestic Product<br />
by Region ..................................................... 10<br />
Personal Income & Expenditure Trends........... 10<br />
Table - <strong>World</strong> Per Capita GDP by Region ... 12<br />
Fixed Investment Trends................................... 12<br />
Table - <strong>World</strong> Fixed Investment by Region .. 15<br />
Chart - <strong>Power</strong> <strong>Tools</strong> Demand/Fixed<br />
Investment Relationship, 2000 ................... 16<br />
<strong>World</strong> Motor Vehicle Park ................................... 17<br />
Table - <strong>World</strong> Motor Vehicles in Use<br />
by Region ........................................................ 18<br />
<strong>World</strong> Population Overview ................................. 18<br />
Table - <strong>World</strong> Population by Region ............... 20<br />
<strong>World</strong> Urbanization Patterns ............................... 20<br />
Table - <strong>World</strong> Urban Population by Region .... 21<br />
<strong>Power</strong> <strong>Tools</strong> Pricing Patterns................................ 22<br />
Table - <strong>Power</strong> <strong>Tools</strong> Pricing Trends ................. 23<br />
Technology & Product Innovation ...................... 24<br />
SUPPLY & DEMAND<br />
General .................................................................. 26<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Production ............................ 27<br />
Table - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Production<br />
by Region ........................................................ 29<br />
<strong>World</strong> <strong>Power</strong> Tool Demand by Product .............. 29<br />
Table - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Demand<br />
by Product ....................................................... 30<br />
Electric ............................................................... 30<br />
Drills .............................................................. 31<br />
Saw Blades ...................................................... 32<br />
Other Electric................................................. 33<br />
Pneumatic .......................................................... 33<br />
Engine-Driven & Other .................................... 34<br />
<strong>World</strong> <strong>Power</strong> Tool Markets .................................. 35<br />
Table - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Demand<br />
by Region & Market ....................................... 36<br />
4<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
<strong>Freedonia</strong> Industry Study
Market Environment<br />
IV.<br />
Professional ........................................................ 36<br />
Consumer .......................................................... 38<br />
International Trade Flows .................................... 39<br />
Table - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Net Exports<br />
by Region ........................................................ 40<br />
NORTH AMERICA<br />
General .................................................................. 41<br />
Overview ............................................................ 41<br />
Supply & Demand ............................................ 43<br />
United States ........................................................ 45<br />
Canada .................................................................. 50<br />
Mexico................................................................... 53<br />
V. LATIN AMERICA<br />
General .................................................................. 58<br />
Overview ............................................................ 58<br />
Supply & Demand ............................................ 60<br />
Brazil ..................................................................... 63<br />
Other Latin America ............................................. 67<br />
VI.<br />
VII.<br />
WESTERN EUROPE<br />
General .................................................................. 72<br />
Overview ............................................................ 72<br />
Supply & Demand ............................................ 74<br />
France.................................................................... 76<br />
Germany ............................................................... 80<br />
Italy ....................................................................... 84<br />
Netherlands .......................................................... 88<br />
Spain ..................................................................... 91<br />
Sweden .................................................................. 95<br />
Switzerland ........................................................... 99<br />
United Kingdom ................................................ 103<br />
Other Western Europe ....................................... 107<br />
EASTERN EUROPE<br />
General ................................................................ 111<br />
Overview .......................................................... 111<br />
Supply & Demand .......................................... 113<br />
Poland ................................................................. 116<br />
Russia .................................................................. 119<br />
Other Eastern Europe......................................... 123<br />
VIII. AFRICA/MIDEAST<br />
General ................................................................ 129<br />
Overview .......................................................... 129<br />
Supply & Demand .......................................... 130<br />
South Africa ........................................................ 132<br />
Turkey................................................................. 136<br />
Other Africa/Mideast.......................................... 140<br />
IX.<br />
ASIA/PACIFIC<br />
General ................................................................ 145<br />
Overview .......................................................... 145<br />
Supply & Demand .......................................... 147<br />
Australia .............................................................. 149<br />
China .................................................................. 152<br />
India .................................................................... 156<br />
Japan ................................................................... 160<br />
South Korea ........................................................ 164<br />
Taiwan ................................................................ 168<br />
Other Asia/Pacific ............................................... 172<br />
X. INDUSTRY STRUCTURE<br />
General ................................................................ 177<br />
Industry Composition ........................................ 178<br />
Table - <strong>World</strong> <strong>Power</strong> Tool<br />
Sales by Company, 2000 .............................. 180<br />
Market Share ....................................................... 181<br />
Chart - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong><br />
Market Share, 2000 ...................................... 183<br />
Product Development & Manufacturing ........... 183<br />
Marketing ........................................................... 185<br />
Distribution ........................................................ 187<br />
Financial Requirements ...................................... 189<br />
Mergers, Acquisitions & Industry<br />
Restructuring .................................................... 190<br />
Table - Selected Acquisitions & Divestitures..192<br />
Cooperative Agreements ..................................... 193<br />
Table - Selected Cooperative Agreements ....... 195<br />
Company Profiles........................................ 196-249<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
Order form on last page<br />
5
Market Environment<br />
<strong>The</strong> Market Environment Section<br />
discusses key indicators that drive<br />
demand for power tools, including<br />
demographic and social trends and<br />
<strong>Freedonia</strong>’s uniquely developed<br />
macroeconomic indicators.<br />
MARKET ENVIRONMENT<br />
This information provides you with an<br />
understanding and an analysis of the<br />
climate in which the global power tools<br />
industry operates and helps you build<br />
your market strategy to sustain longterm<br />
growth.<br />
<strong>Power</strong> <strong>Tools</strong> Pricing Patterns<br />
Prices of power tools vary across product types, from a few dollars for accessories<br />
such as drill bits to hundreds of dollars for advanced items such as power drills.<br />
Pricing also varies within product categories. For example, electric grinders can<br />
SAMPLE PAGE<br />
range anywhere from about $30 to over $150. On average, prices of tools are<br />
expected to increase two percent annually through 2005. Advances will be limited<br />
by continued pricing competition, especially in light of the consolidating<br />
distribution channels in the industry. In addition, competition from lower cost<br />
producing nations will continue to limit gains. However, these factors will be<br />
offset somewhat by a changing product mix in favor of more powerful tools, and<br />
rising raw material costs.<br />
Maintaining established trends, the product mix of tools will continue to shift in<br />
favor of higher-end, power products as professional users seek more reliable and<br />
efficient capital equipment to improve profitability. <strong>The</strong> consumer market will<br />
also shift somewhat in favor of more powerful and expensive tools, as do-ityourselfers<br />
(DIYers) and hobbyists seek professional-grade equipment.<br />
<strong>The</strong> ability of producers to develop higher-end, new technology for power tools<br />
will enable pricing gains to continue through 2005. Professional users and avid<br />
DIYers are often willing to pay a premium for improved performance. Opportunities<br />
also exist for developers of more ergonomically designed products, which carry<br />
a premium in the professional market. However, pricing is expected to become<br />
increasingly competitive due to pressures from producers with low production<br />
costs. Pricing growth in developed markets will also be slowed somewhat by<br />
weakening demand, and by the consolidation of distribution channels to the retail<br />
market. As the major chain home improvement outlets continue their supplantation<br />
of small hardware stores, these chains are able to negotiate lower prices in<br />
© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />
6<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
<strong>Freedonia</strong> Industry Study
<strong>World</strong> Supply & Demand<br />
<strong>The</strong> <strong>World</strong> Supply and Demand<br />
Section highlights the key issues that<br />
have affected the global power tools<br />
market over the past ten years and<br />
summarizes contributing growth<br />
factors.<br />
This information helps you:<br />
• Focus your sales and marketing<br />
efforts on high growth areas.<br />
• Propose new areas for development<br />
SUPPLY & DEMAND<br />
Electric <strong>Power</strong> <strong>Tools</strong> - Drills<br />
Electric drill demand is forecast to rise 6.3 percent annually to $4.1 billion in<br />
SAMPLE PAGE<br />
2005, spurred by the rising level of construction expenditures, particularly in<br />
developing regions. In addition, gains will be boosted by the development of<br />
improved cordless types, which will prompt replacement demand among both<br />
professional and DIY users. Gains in the consumer market will also result from the<br />
development of multifunctional drills with varied attachments (e.g., all-purpose<br />
driving tools for use with drill and screwdriver bits, and square drive sockets).<br />
Consumers in developed nations, especially casual DIYers, seek multipurpose tools<br />
as a way of minimizing their tool costs. However, these factors will be offset<br />
somewhat by the slowing macroeconomic outlook in the vast US market, which<br />
will limit advances in the industrial sector.<br />
Electric drills are the most versatile and most commonly used power tool. In<br />
addition to drilling holes, electric drills can be fitted with numerous accessories,<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> including Demand those by that sand, Region grind, & polish Market and drive screws and nuts; such accessories<br />
(million make electric U.S. dollars) drills essential all-purpose tools. Product trends include escalating<br />
voltages. This increase in voltages is due in part to rising end-user demand for<br />
Item more powerful 1990power 1995 tools, and 2000 the small price 2005difference 2010between voltages. As a<br />
result, cordless drills with lower voltages (e.g., 7.4 volts) have faded from the<br />
<strong>World</strong> Population (millions) market. 5266.0 5674.9 6058.4 6423.7 6795.2<br />
$ power tool/capita 2.2 2.4 3.1 3.8 4.7<br />
Innovations in electric drill technology include Bosch’s DUAL SOURCE system,<br />
<strong>World</strong> 11380 13815 18550 24630 32100<br />
available under the SKIL brand name. DUAL SOURCE tools have a corded backup<br />
By Region:<br />
North America:<br />
United States<br />
Canada & Mexico<br />
to run the tool and recharge the battery after the battery has been exhausted.<br />
3715 5085 7440 9515 12150<br />
<strong>The</strong> DUAL 3290 SOURCE 4600 line includes 6665 a 9.6-, 12- 8450 and 14.4-volt 10750 drill/driver, light and<br />
inflator. This 425 drill features 485 a six-position 775 torque 1065 control 1400 and textured, soft-grip T-<br />
Latin America handle. 300 425 545 830 1230<br />
Western Europe 3975 4395 SAMPLE 5510 TABLE 7000 8620<br />
Eastern Europe In addition to 785 the continuing 585 popularity 775 of 1050 cordless drills, 1350 another major trend in<br />
Africa/Mideast the drill sector 300 is the ongoing 410 diffusion 610 of keyless 875 chuck 1120 drills. In keyless drill<br />
Asia/Pacific: 2305 2915 3670 5360 7630<br />
China 100 235 585 980 1750<br />
Japan 1480 1600 1710 2220 2860<br />
Other Asia/Pacific 725 1080 1375 2160 3020<br />
By Market:<br />
Professional 8360 10040 13205 17555 22890<br />
Consumer 3020 3775 5345 7075 9210<br />
© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
Order form on last page<br />
7
Supply & Demand<br />
by Country/Region<br />
<strong>The</strong> Market Sections analyze demand<br />
trends and consider the threats and<br />
opportunities in each country and<br />
region.<br />
Spain - Supply & Demand<br />
WESTERN EUROPE<br />
Spain comprised a $470 million market for power tools in 2000, largest among the<br />
non-G7 nations of Western Europe. Moreover, growth in power tools demand<br />
SAMPLE PAGE<br />
exceeded the regional average from 1995 to 2000, despite minimal growth in<br />
population size. <strong>The</strong>se gains are the result of the improved capital investment<br />
outlook in recent years, a turnaround from the declines experienced in the earlier<br />
part of the decade.<br />
Shipments of power tools from facilities located in Spain reached $305 million in<br />
2000, which left the country with a trade deficit in these products. Net imports<br />
comprised about 35 percent of domestic demand in 2000, with significant activity<br />
China - <strong>Power</strong> Tool on both Supply the import & and Demand export sides. <strong>The</strong> Spanish industry finds key export<br />
(million markets U.S. throughout dollars) the EU area. In addition, the US is a major external supplier<br />
to the Spanish market, along with its West European neighbors and Asian-based<br />
producers.<br />
Item 1990 1995 2000 2005 2010<br />
Population (million) 1143.1 1209.4 1261.0<br />
<strong>The</strong> market for power tools in Spain is<br />
projected to rise five percent per year<br />
1304.9 1347.8<br />
$ power tools/capita t 0.1 0.2 0.5 0.8 1.3 hrough million, a slight<br />
<strong>Power</strong> Tool Demand 100 235 585<br />
deceleration from the recent historical<br />
980 performance 1750 and in line with the forecast<br />
By Type:<br />
average pace for the region as a whole. Gains will result from<br />
Electric <strong>Tools</strong> 70 the 160continued 415healthy 705 capital investment 1280 outlook in the nation.<br />
Drills 10 30 85 145 265<br />
<strong>Power</strong> tools shipments from facilities in Spain will expand<br />
Electric Saw Blades 15 40 130 225 415<br />
percent per annum through 2005 to $420 million, above the<br />
Other 45 90 200 335 600<br />
pace of domestic demand, although a widening in the country’s<br />
Pneumatic <strong>Tools</strong> 15 40SAMPLE 90 TABLE 145 245<br />
Engine-Driven & Others 15 trade 35 deficit will 80 continue. 130 Among 225the multinational producers<br />
active in Spain are Actuant, Hitachi, Makita, Stihl and Textron.<br />
By Market:<br />
Professional 90 215 535 890 1580<br />
Consumer 10 20 50 90 170<br />
net exports 285 420 1150 1850 2620<br />
<strong>Power</strong> Tool Shipments 385 655 1735 2830 4370<br />
© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />
8<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
<strong>Freedonia</strong> Industry Study
Industry Structure<br />
Sample page from<br />
<strong>Freedonia</strong> Industry Study<br />
Gain #1111 a better <strong>World</strong> global Security understanding Products of & Systemscompetition<br />
and analyze your your<br />
company's position in the industry with<br />
information about:<br />
• industry composition<br />
Product Development & Manufacturing<br />
INDUSTRY STRUCTURE<br />
• market share<br />
• product development<br />
• manufacturing<br />
• marketing<br />
• distribution<br />
• financial requirements<br />
• mergers & acquisitions<br />
• industry restructuring<br />
• cooperative agreements<br />
Despite the mature nature of much tool technology, new product development is<br />
important in most power tool segments, as moderating growth opportunities have<br />
resulted in increased efforts among manufacturers to develop improved products to<br />
sustain market share. Since the potential for truly innovative new tools is limited,<br />
most research and development activity revolves around making general performance<br />
improvements and enhancing the ergonomic qualities of tools.<br />
SAMPLE PAGE<br />
Unlike hand tools, which have existed for centuries, power tools offer significantly<br />
more room for innovation. <strong>The</strong> design of more powerful, longer-lasting cordless<br />
products allowed by advances in battery technology continues to be one of the<br />
most significant areas of product development. Other trends in new products<br />
include tools targeting specific applications and the development of quieter tools.<br />
Due to the specialized requirements of certain tool users, producers often must<br />
work closely with end users in new product development. Motor vehicle applications<br />
are among the most commonly specialized, due to the use of complex<br />
systems and smaller engine compartments by automotive OEMs. <strong>The</strong>se factors<br />
have led to the increasing need for specialized products, both in terms of function<br />
and size. To target these end users, tool producers must closely coordinate product<br />
development with auto producers, mechanics and technicians.<br />
Ergonomics is another key research and development issue for power tool<br />
producers. <strong>The</strong> introduction of tools that are more comfortable and cause less<br />
fatigue stimulates replacement purchases, especially among professionals and other<br />
frequent tool users. For power tools, ergonomics are improved by reducing the<br />
weight of the tool and making the grip more comfortable.<br />
Basic power tool manufacturing requirements do not in themselves present a major<br />
barrier to entry in the tools industry, as most of the production processes entail<br />
© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
Order form on last page<br />
9
Company Profiles<br />
<strong>The</strong> profiles section analyzes 29<br />
companies active in the world power<br />
tool industry. <strong>The</strong>se profiles represent<br />
a sampling or cross-section of the<br />
types of companies involved in the<br />
industry.<br />
Divisions, subsidiaries, joint<br />
ventures, etc., are discussed under<br />
appropriate parent companies.<br />
Electrolux AB<br />
S:t Goransgatan 143<br />
105 45 Stockholm<br />
Sweden<br />
46-8-738-6000<br />
COMPANY PROFILES<br />
Sources for profiles included:<br />
• Information provided by<br />
key staff members in the<br />
respective companies<br />
• Annual reports<br />
• 10-K reports<br />
• Security analysts reports<br />
• Corporate product literature<br />
Frigidaire Home Products<br />
250 Bobby Jones Expressway<br />
Augusta, GA 30907<br />
706-651-1751<br />
Electrolux operated in four business segments in 1999: Household Appliances,<br />
Professional Appliances, Outdoor Products and Other. In 2000, the Company<br />
reorganized into two segments: Consumer Durables and Professional Products.<br />
Electrolux had 2000 sales of $13.6 billion, down from $14.5 billion in 1999. Of<br />
SAMPLE PAGE<br />
the Company’s 1999 sales, $7.2 billion were to Europe, $5.8 billion were to North<br />
America and $1.4 billion were to the rest of the world. <strong>The</strong> Company employed<br />
86,270 in 2000.<br />
<strong>The</strong> Company is active in the world power tools industry through its Professional<br />
Products segment. <strong>The</strong> segment is grouped into two divisions: Outdoor Products<br />
and Indoor Products. Chainsaws, clearing saws, landscape maintenance equipment<br />
and power cutters are manufactured by the Outdoor Products division, which<br />
generated 2000 sales of $877 million. According to the Company, Electrolux is a<br />
leading chainsaw marketer globally with a market share of 40 percent. Major<br />
operations for the Outdoor Products division are located in Europe and North<br />
America.<br />
In Europe, chainsaws are sold under the HUSQVARNA and JONSERED brand<br />
names. Produced by Sweden-based Husqvarna AB, HUSQVARNA chainsaws are<br />
© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
10<br />
<strong>Freedonia</strong> Industry Study
Companies<br />
Profiled<br />
Actuant Corporation<br />
Applied <strong>Power</strong> Incorporated<br />
Enerpac<br />
American Tool Companies Incorporated<br />
Atlas Copco AB<br />
AEG <strong>Power</strong> <strong>Tools</strong><br />
Alliance <strong>Tools</strong><br />
Chicago Pneumatic Tool Company<br />
Desoutter<br />
Georges Renault<br />
Milwaukee Electric Tool Corporation<br />
Tool Technics NV<br />
Best <strong>Power</strong> <strong>Tools</strong> Company<br />
Black & Decker Corporation<br />
Emhart Fastening Teknologies<br />
Blount International Incorporated<br />
Oregon Cutting Systems<br />
Bosch (Robert) GmbH<br />
S-B <strong>Power</strong> Tool Company LLC<br />
Cooper Industries Incorporated<br />
Deere & Company<br />
Homelite Incorporated<br />
DEPRAG-Schulz GmbH and Company<br />
DESA Holdings Corporation<br />
Electrolux AB<br />
Cushion Cut<br />
Dimas<br />
Frigidaire Home Products<br />
Husqvarna AB<br />
JKS Lamage<br />
Jonsered<br />
Magnum Diamond & Machinery<br />
Emerson Electric Company<br />
Ridge Tool Company<br />
Hilti Corporation<br />
Ammann Holding AG<br />
Hitachi Limited<br />
Illinois Tool Works Incorporated<br />
Duo-Fast Corporation<br />
ITW Ramset/Red Head<br />
Paslode<br />
Ingersoll-Rand Company<br />
Kulkarni <strong>Power</strong> <strong>Tools</strong> Limited<br />
Makita Corporation<br />
Matsushita Electric Industrial Company Limited<br />
Pentair Incorporated<br />
Delta Machinery<br />
DeVilbiss Air <strong>Power</strong> Company<br />
Porter-Cable Corporation<br />
Ryobi Limited<br />
SENCORP<br />
Senco Products Incorporated<br />
Snap-On Incorporated<br />
<strong>The</strong> Stanley Works<br />
MAC TOOLS<br />
Stihl (Andreas) AG & Company<br />
TechTronic Industries Company Limited<br />
Textron Incorporated<br />
Fairmont Klauke<br />
Greenlee Textron<br />
TRUMPF <strong>Group</strong><br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
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11
Forecasting Methodology<br />
<strong>Freedonia</strong> does not just collect and reprint<br />
data; <strong>Freedonia</strong> develops data. Our analysts<br />
thoroughly investigate an industry by<br />
extensively interviewing key industry<br />
participants and analyzing information<br />
from sources such as associations, government<br />
and trade literature. Once this<br />
research is complete, <strong>Freedonia</strong> establishes<br />
one set of forecasts. All writing, editing<br />
and forecasting is done in-house to assure<br />
quality and consistency. In cases where<br />
data does not exist, <strong>Freedonia</strong> develops the<br />
data based on input/output ratios, bills of<br />
materials and flow charts. <strong>The</strong> following<br />
chart summarizes <strong>Freedonia</strong>'s methodology.<br />
<strong>The</strong> <strong>Freedonia</strong><br />
Economics <strong>Group</strong><br />
Consistent framework<br />
of indicators on . . .<br />
• Gross Fixed Investment<br />
• Gross Domestic Product<br />
• <strong>World</strong> Population<br />
. . . and many others<br />
<strong>Freedonia</strong><br />
In-house Research<br />
• Quantitative forecasting<br />
• Industry structure & market<br />
share analyses<br />
• Product analyses & forecasts<br />
Methodology for<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong><br />
Extensive Interviews<br />
• Key participants<br />
• Industry experts<br />
• End-users<br />
Proprietary<br />
Electronic Database<br />
• Trade publications<br />
• Government reports<br />
• Corporate literature<br />
• Online databases<br />
. . . and many others<br />
12<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
<strong>Freedonia</strong> Industry Study
About<br />
<strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong><br />
<strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc. is a leading international industry study/<br />
database company.<br />
Since 1985, <strong>Freedonia</strong> has published over 1,600 titles covering areas such<br />
as plastics, chemicals, coatings and adhesives, building materials, industrial<br />
components and equipment, health care, packaging, household goods,<br />
security, and many other industries.<br />
<strong>Freedonia</strong> has produced a wide variety of titles, including:<br />
• <strong>Power</strong> & Hand <strong>Tools</strong><br />
• Batteries<br />
• Machine <strong>Tools</strong> - Private Companies Report<br />
• Insulated Wire & Cable<br />
Because <strong>Freedonia</strong> is a reliable information source, our forecasts are cited<br />
in numerous publications such as <strong>The</strong> Wall Street Journal, <strong>The</strong> Financial<br />
Times, National Home Center News and Do-It-Yourself Retailing.<br />
Advantages<br />
of <strong>Freedonia</strong> Reports<br />
In-house operations<br />
Because all of our staff work at the same location, interaction<br />
between analysts and departments provides a strong system<br />
of checks and balances.<br />
Consistency<br />
Our Economics <strong>Group</strong> develops indicators that are used by<br />
all analysts. <strong>The</strong>refore, every <strong>Freedonia</strong> study is based on a consistent<br />
set of economic assumptions (GDP, gross fixed investment, world<br />
population, etc.).<br />
Reliable forecasts<br />
Because all of our forecasts consider the environment in<br />
which a product or industry is operating, as well as threats<br />
and opportunities to the market, <strong>Freedonia</strong> forecasts are<br />
reliable indicators of future performance.<br />
One-on-one interviews<br />
All studies are produced by conducting interviews with key industry<br />
participants and end-users.<br />
Proprietary electronic database<br />
<strong>Freedonia</strong>’s analysts can tap into an extensive in-house electronic<br />
database containing corporate literature (including private company<br />
information), trade publications, government reports and many<br />
other sources of information.<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
Order form on last page<br />
13
About Our Customers<br />
<strong>Freedonia</strong>'s clients include major US and international companies in the<br />
manufacturing, services, consulting and financial sectors.<br />
Typical purchasers of <strong>Freedonia</strong> studies :<br />
• Key Executives<br />
• Corporate Planners<br />
• Market Researchers<br />
• Financial Analysts<br />
• Information Centers<br />
• New Product Developers<br />
• Merger & Acquisition Specialists<br />
Since 1985 we have provided research to customers ranging in size from<br />
global conglomerates to one person consulting firms. More than 90% of<br />
the industrial companies in the Fortune 500 use <strong>Freedonia</strong> research to<br />
help with their strategic planning.<br />
Some of <strong>Freedonia</strong>'s customers in the power tool industry include: Atlas<br />
Copco, Black & Decker, Deere & Company and Snap-On Incorporated.<br />
14<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
<strong>Freedonia</strong> Industry Study
Related Studies<br />
From <strong>Freedonia</strong><br />
For more information about<br />
these or other <strong>Freedonia</strong> titles,<br />
please contact us at:<br />
<strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />
Phone: (440) 684-9600<br />
(800) 927-5900<br />
Fax: (440) 646-0484<br />
Batteries<br />
<strong>The</strong> US batteries industry is analyzed in this<br />
study. It presents historical data (1990, 1995,<br />
2000) and forecasts to 2005 and 2010 for primary<br />
and secondary batteries (e.g. alkaline, leadacid,<br />
nickel-cadmium) and their respective markets<br />
(e.g. consumer, industrial, government, motor<br />
vehicles, portable devices). <strong>The</strong> study also<br />
analyzes economic trends and other factors impacting<br />
demand, details industry structure, evaluates<br />
market share and profiles key producers.<br />
#1447. . . . . . . . 7/01. . . . . . . . . . $3,800<br />
<strong>Power</strong> & Hand <strong>Tools</strong> -<br />
Private Companies Report<br />
Seven private producers each had total power and<br />
hand tool sales of over $100 million in 2000, one<br />
of which had over $800 million. Four of the seven<br />
focus mainly or exclusively on power tools, and<br />
three primarily produce hand tools. This report<br />
profiles over 130 privately-held US companies<br />
(e.g., American Tool, Klein <strong>Tools</strong>, Leatherman<br />
Tool, S-B <strong>Power</strong> Tool, Senco Products, Stihl,<br />
TRUMPF). It also details market share, analyzes<br />
acquisition trends, lists firms by product and location,<br />
and forecasts industry demand.<br />
#1445. . . . . . . . 7/01. . . . . . . . . . $3,200<br />
<strong>World</strong> Insulated Wire & Cable<br />
<strong>World</strong>wide demand for insulated wire and cable<br />
will grow over 5% annually. <strong>The</strong> best opportunities<br />
will come in the largest market, communications<br />
and information processing. Growth<br />
in wireless communications will benefit wire and<br />
cable in applications such as antenna towers and<br />
base station transmission units. This study analyzes<br />
the $67 billion world insulated wire and<br />
cable industry to 2004 and 2009 by type, market,<br />
material, region and for 23 countries. It<br />
also details market shares and profiles key firms.<br />
#1304. . . . . . . . 8/01. . . . . . . . . . $4,300<br />
Insulated Wire & Cable<br />
Demand for insulated wire and cable in the US<br />
will grow over 5% annually. Gains will be driven<br />
by continuing growth in fiber optic computer<br />
networking and multimedia communications, as<br />
well as the ongoing deregulation of electric power<br />
generation. Communications will remain the<br />
largest market, even with the onset of wireless<br />
technology. This study analyzes the US insulated<br />
wire and cable industry to 2004 and 2009<br />
by material, product and market. It also details<br />
market share and profiles key companies.<br />
#1277. . . . . . . . 5/00. . . . . . . . . . $3,700<br />
Industrial Controls<br />
US demand for industrial controls will grow 6%<br />
annually, driven by continuing innovation in<br />
solid-state controls and rising demand for software<br />
and system integration services. Advanced<br />
controls will outpace conventional devices. Durable<br />
goods industries will remain the largest<br />
market, while services, chemicals and utilities<br />
grow the fastest. This study analyzes the $14.5<br />
billion US industrial controls industry to 2005<br />
and 2010 by product and market. It also includes<br />
key company profiles and market share.<br />
#1400. . . . . . . . 3/01. . . . . . . . . . $3,700<br />
Machine <strong>Tools</strong> -<br />
Private Companies Report<br />
Seven private companies generate US machine<br />
tool sales of over $100 million and total worldwide<br />
machine tool sales of $150 million or more.<br />
Twelve other private firms have total corporate<br />
sales of over $100 million. This report profiles<br />
100+ privately-held firms (e.g., Gleason, Goldman<br />
Industrial, Haas Automation, Ingersoll International,<br />
Mazak, Minster Machine, TRUMPF Inc.,)<br />
and lists them by product and location. <strong>The</strong> report<br />
also details market share, forecasts industry<br />
demand and reviews acquisitions.<br />
#1245. . . . . . . . 6/00. . . . . . . . . . $3,200<br />
<strong>World</strong> Batteries<br />
Primary and secondary battery demand will grow<br />
nearly 8% per year worldwide, driven by new<br />
and emerging portable electronic devices. <strong>The</strong><br />
best prospects will remain in less advanced countries<br />
whose markets are growing fast. Lithium<br />
ion- and lithium polymer-based rechargeables and<br />
“superpremium” alkaline batteries will lead<br />
gains. This study analyzes the US $41 billion<br />
world battery industry to 2004 and 2009 by type,<br />
region and 24 major countries. It also evaluates<br />
market shares and profiles key firms.<br />
#1347. . . . . . . . 12/00. . . . . . . . . . $4,600<br />
<strong>Power</strong> & Hand <strong>Tools</strong><br />
US demand for power and hand tools will grow<br />
over 4% annually to $13.5 billion in 2004. Consumer<br />
upgrades to more powerful, high-end<br />
power tools, and the continuing development of<br />
improved cordless products, will partially offset<br />
slowing household formations. Professional users<br />
will continue to comprise over two-thirds of<br />
the market. This study analyzes the $11 billion<br />
US power and hand tool industry to 2004 and<br />
2009 by product and market. It also presents<br />
market share data and profiles key firms.<br />
#1231. . . . . . . . 2/00. . . . . . . . . . $3,600<br />
<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />
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