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<strong>World</strong> <strong>Power</strong> <strong>Tools</strong><br />

with forecasts to 2005 and 2010<br />

New study finds:<br />

• <strong>World</strong> demand for power tools is projected to increase<br />

5.8 percent per year (including price increases) though<br />

2005 to $24.6 billion<br />

• <strong>The</strong> growing popularity of "do-it-yourself" home repairs,<br />

as evidenced by the rising number of books and television<br />

shows dedicated to the topic, will create opportunities in<br />

the US and Western Europe<br />

• <strong>The</strong> top four power tools producers -- Black & Decker, Bosch,<br />

Atlas Copco and Makita -- accounted for over 29 percent of<br />

the global market in 2000


<strong>Freedonia</strong> Industry Study #1419<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong><br />

Study Publication Date: May 2001<br />

Price: $4500<br />

Pages: 249<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong>, a new study from <strong>The</strong> <strong>Freedonia</strong><br />

<strong>Group</strong>, provides you with an in-depth analysis of the<br />

major trends in the world market for power tools and the<br />

outlook for product segments and major markets --<br />

critical information to help you with strategic planning.<br />

This brochure gives you an indication of the scope,<br />

depth and value of <strong>Freedonia</strong>'s new study, <strong>World</strong> <strong>Power</strong><br />

<strong>Tools</strong>. Ordering information is included on the back page<br />

of the brochure.<br />

Brochure Table of Contents<br />

Study Highlights ............................................................................... 2<br />

Study Table of Contents and List of Tables and Charts ................... 4<br />

Sample Pages and Tables from:<br />

<strong>World</strong> Supply and Demand .......................................... 6<br />

Market Overview ......................................................... 7<br />

Supply and Demand by Country/Region ..................... 8<br />

Market Share ............................................................... 9<br />

Company Profiles ...................................................... 10<br />

List of Companies Profiled ........................................ 11<br />

Forecasting Methodology ............................................................... 12<br />

About the Company ....................................................................... 13<br />

Advantages of <strong>Freedonia</strong> Reports ................................................... 13<br />

About Our Customers .................................................................... 14<br />

Related Studies ............................................................................... 15<br />

Ordering Information..................................................................... 16


Study Highlights<br />

• <strong>World</strong> demand for power tools is projected to increase<br />

5.8 percent per year (including price increases)<br />

though 2005 to $24.6 billion.<br />

• <strong>The</strong> most significant opportunities exist in China,<br />

due to the vast population base and rising construction<br />

expenditures. Above-average growth is also<br />

expected in Latin America and the Africa/Mideast<br />

region, as well as in most of Eastern Europe.<br />

• <strong>The</strong> growing popularity of "do-it-yourself" home<br />

repairs, as evidenced by the rising number of books<br />

and television shows dedicated to the topic, will<br />

create opportunities in the US and Western Europe.<br />

• Electric tools ( plug and cordless) dominate world<br />

demand, comprising nearly three-fourths of power<br />

tool sales in 2000.<br />

• Although advances for consumer users have outpaced<br />

the professional market in recent years, the professional<br />

market will remain dominant due to the rising<br />

levels of capital investment globally, which will boost<br />

construction expenditures.<br />

• <strong>The</strong> top four power tools producers -- Black &<br />

Decker, Bosch, Atlas Copco and Makita -- accounted<br />

for over 29 percent of the global market in 2000.<br />

* Excluded from the study are non-powered hand tools, as well<br />

as machine tools.<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

<strong>Freedonia</strong> Industry Study<br />

2


Study Highlights<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Demand by Region, 2000<br />

North America<br />

39.8%<br />

Latin America<br />

2.9%<br />

Western Europe<br />

29.6%<br />

Asia/Pacific<br />

20.2%<br />

Eastern Europe<br />

4.2%<br />

Africa/Mideast<br />

3.3%<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Demand<br />

(million US dollars)<br />

% Annual Growth<br />

Item 1995 2000 2005 2010 00/95 05/00<br />

<strong>World</strong> Population (millions) 5675 6058 6424 6795 1.3 1.2<br />

$ power tools/capita 2.4 3.1 3.8 4.7 -- --<br />

<strong>Power</strong> <strong>Tools</strong> Demand 13815 18550 24630Sample 32100Table<br />

6.1 5.8<br />

North America: 5085 7440 9515 12150 7.9 5.0<br />

United States 4600 6665 8450 10750 7.7 4.9<br />

Canada & Mexico 485 775 1065 1400 9.8 6.6<br />

Latin America 425 545 830 1230 5.1 8.8<br />

Western Europe 4395 5510 7000 8620 4.6 4.9<br />

Eastern Europe 585 775 1050 1350 5.8 6.3<br />

Africa/Mideast 410 610 875 1120 8.3 7.5<br />

Asia/Pacific: 2915 3670 5360 7630 4.7 7.9<br />

China 235 585 980 1750 20.0 10.9<br />

Japan 1600 1710 2220 2860 1.3 5.4<br />

Other Asia/Pacific 1080 1375 2160 3020 4.9 9.5<br />

© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

Order form on last page<br />

3


Table of Contents I. EXECUTIVE SUMMARY<br />

Summary Table ................................................... 3<br />

Tables and Charts are featured for each region and<br />

country. Historical data and forecasts are presented<br />

for 1994, 1999, 2004 and 2009.<br />

Population (millions)<br />

GDP per capita<br />

Gross Domestic Product (bil 98 US$)<br />

$power tools/mil $ GFI<br />

Gross Fixed Investment (bil 98 US$)<br />

$ power tools/mil $ GFI<br />

Other Indicators:<br />

Urban Population (million)<br />

Motor Vehicle Park (million units)<br />

$power tools/capita<br />

<strong>Power</strong> <strong>Tools</strong> Demand (mil US$)<br />

By Type:<br />

Electric <strong>Tools</strong><br />

Drills<br />

Electric Saw Blades<br />

Other<br />

Pneumatic <strong>Tools</strong><br />

Engine-Driven & Others<br />

By Market:<br />

Professional<br />

Consumer<br />

net exports<br />

<strong>Power</strong> Tool Shipments<br />

II.<br />

III.<br />

MARKET ENVIRONMENT<br />

General .................................................................... 4<br />

<strong>World</strong> Economic Outlook ...................................... 5<br />

Recent Economic Performance ............................ 6<br />

Macroeconomic Outlook..................................... 8<br />

Table - <strong>World</strong> Gross Domestic Product<br />

by Region ..................................................... 10<br />

Personal Income & Expenditure Trends........... 10<br />

Table - <strong>World</strong> Per Capita GDP by Region ... 12<br />

Fixed Investment Trends................................... 12<br />

Table - <strong>World</strong> Fixed Investment by Region .. 15<br />

Chart - <strong>Power</strong> <strong>Tools</strong> Demand/Fixed<br />

Investment Relationship, 2000 ................... 16<br />

<strong>World</strong> Motor Vehicle Park ................................... 17<br />

Table - <strong>World</strong> Motor Vehicles in Use<br />

by Region ........................................................ 18<br />

<strong>World</strong> Population Overview ................................. 18<br />

Table - <strong>World</strong> Population by Region ............... 20<br />

<strong>World</strong> Urbanization Patterns ............................... 20<br />

Table - <strong>World</strong> Urban Population by Region .... 21<br />

<strong>Power</strong> <strong>Tools</strong> Pricing Patterns................................ 22<br />

Table - <strong>Power</strong> <strong>Tools</strong> Pricing Trends ................. 23<br />

Technology & Product Innovation ...................... 24<br />

SUPPLY & DEMAND<br />

General .................................................................. 26<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Production ............................ 27<br />

Table - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Production<br />

by Region ........................................................ 29<br />

<strong>World</strong> <strong>Power</strong> Tool Demand by Product .............. 29<br />

Table - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Demand<br />

by Product ....................................................... 30<br />

Electric ............................................................... 30<br />

Drills .............................................................. 31<br />

Saw Blades ...................................................... 32<br />

Other Electric................................................. 33<br />

Pneumatic .......................................................... 33<br />

Engine-Driven & Other .................................... 34<br />

<strong>World</strong> <strong>Power</strong> Tool Markets .................................. 35<br />

Table - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Demand<br />

by Region & Market ....................................... 36<br />

4<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

<strong>Freedonia</strong> Industry Study


Market Environment<br />

IV.<br />

Professional ........................................................ 36<br />

Consumer .......................................................... 38<br />

International Trade Flows .................................... 39<br />

Table - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong> Net Exports<br />

by Region ........................................................ 40<br />

NORTH AMERICA<br />

General .................................................................. 41<br />

Overview ............................................................ 41<br />

Supply & Demand ............................................ 43<br />

United States ........................................................ 45<br />

Canada .................................................................. 50<br />

Mexico................................................................... 53<br />

V. LATIN AMERICA<br />

General .................................................................. 58<br />

Overview ............................................................ 58<br />

Supply & Demand ............................................ 60<br />

Brazil ..................................................................... 63<br />

Other Latin America ............................................. 67<br />

VI.<br />

VII.<br />

WESTERN EUROPE<br />

General .................................................................. 72<br />

Overview ............................................................ 72<br />

Supply & Demand ............................................ 74<br />

France.................................................................... 76<br />

Germany ............................................................... 80<br />

Italy ....................................................................... 84<br />

Netherlands .......................................................... 88<br />

Spain ..................................................................... 91<br />

Sweden .................................................................. 95<br />

Switzerland ........................................................... 99<br />

United Kingdom ................................................ 103<br />

Other Western Europe ....................................... 107<br />

EASTERN EUROPE<br />

General ................................................................ 111<br />

Overview .......................................................... 111<br />

Supply & Demand .......................................... 113<br />

Poland ................................................................. 116<br />

Russia .................................................................. 119<br />

Other Eastern Europe......................................... 123<br />

VIII. AFRICA/MIDEAST<br />

General ................................................................ 129<br />

Overview .......................................................... 129<br />

Supply & Demand .......................................... 130<br />

South Africa ........................................................ 132<br />

Turkey................................................................. 136<br />

Other Africa/Mideast.......................................... 140<br />

IX.<br />

ASIA/PACIFIC<br />

General ................................................................ 145<br />

Overview .......................................................... 145<br />

Supply & Demand .......................................... 147<br />

Australia .............................................................. 149<br />

China .................................................................. 152<br />

India .................................................................... 156<br />

Japan ................................................................... 160<br />

South Korea ........................................................ 164<br />

Taiwan ................................................................ 168<br />

Other Asia/Pacific ............................................... 172<br />

X. INDUSTRY STRUCTURE<br />

General ................................................................ 177<br />

Industry Composition ........................................ 178<br />

Table - <strong>World</strong> <strong>Power</strong> Tool<br />

Sales by Company, 2000 .............................. 180<br />

Market Share ....................................................... 181<br />

Chart - <strong>World</strong> <strong>Power</strong> <strong>Tools</strong><br />

Market Share, 2000 ...................................... 183<br />

Product Development & Manufacturing ........... 183<br />

Marketing ........................................................... 185<br />

Distribution ........................................................ 187<br />

Financial Requirements ...................................... 189<br />

Mergers, Acquisitions & Industry<br />

Restructuring .................................................... 190<br />

Table - Selected Acquisitions & Divestitures..192<br />

Cooperative Agreements ..................................... 193<br />

Table - Selected Cooperative Agreements ....... 195<br />

Company Profiles........................................ 196-249<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

Order form on last page<br />

5


Market Environment<br />

<strong>The</strong> Market Environment Section<br />

discusses key indicators that drive<br />

demand for power tools, including<br />

demographic and social trends and<br />

<strong>Freedonia</strong>’s uniquely developed<br />

macroeconomic indicators.<br />

MARKET ENVIRONMENT<br />

This information provides you with an<br />

understanding and an analysis of the<br />

climate in which the global power tools<br />

industry operates and helps you build<br />

your market strategy to sustain longterm<br />

growth.<br />

<strong>Power</strong> <strong>Tools</strong> Pricing Patterns<br />

Prices of power tools vary across product types, from a few dollars for accessories<br />

such as drill bits to hundreds of dollars for advanced items such as power drills.<br />

Pricing also varies within product categories. For example, electric grinders can<br />

SAMPLE PAGE<br />

range anywhere from about $30 to over $150. On average, prices of tools are<br />

expected to increase two percent annually through 2005. Advances will be limited<br />

by continued pricing competition, especially in light of the consolidating<br />

distribution channels in the industry. In addition, competition from lower cost<br />

producing nations will continue to limit gains. However, these factors will be<br />

offset somewhat by a changing product mix in favor of more powerful tools, and<br />

rising raw material costs.<br />

Maintaining established trends, the product mix of tools will continue to shift in<br />

favor of higher-end, power products as professional users seek more reliable and<br />

efficient capital equipment to improve profitability. <strong>The</strong> consumer market will<br />

also shift somewhat in favor of more powerful and expensive tools, as do-ityourselfers<br />

(DIYers) and hobbyists seek professional-grade equipment.<br />

<strong>The</strong> ability of producers to develop higher-end, new technology for power tools<br />

will enable pricing gains to continue through 2005. Professional users and avid<br />

DIYers are often willing to pay a premium for improved performance. Opportunities<br />

also exist for developers of more ergonomically designed products, which carry<br />

a premium in the professional market. However, pricing is expected to become<br />

increasingly competitive due to pressures from producers with low production<br />

costs. Pricing growth in developed markets will also be slowed somewhat by<br />

weakening demand, and by the consolidation of distribution channels to the retail<br />

market. As the major chain home improvement outlets continue their supplantation<br />

of small hardware stores, these chains are able to negotiate lower prices in<br />

© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />

6<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

<strong>Freedonia</strong> Industry Study


<strong>World</strong> Supply & Demand<br />

<strong>The</strong> <strong>World</strong> Supply and Demand<br />

Section highlights the key issues that<br />

have affected the global power tools<br />

market over the past ten years and<br />

summarizes contributing growth<br />

factors.<br />

This information helps you:<br />

• Focus your sales and marketing<br />

efforts on high growth areas.<br />

• Propose new areas for development<br />

SUPPLY & DEMAND<br />

Electric <strong>Power</strong> <strong>Tools</strong> - Drills<br />

Electric drill demand is forecast to rise 6.3 percent annually to $4.1 billion in<br />

SAMPLE PAGE<br />

2005, spurred by the rising level of construction expenditures, particularly in<br />

developing regions. In addition, gains will be boosted by the development of<br />

improved cordless types, which will prompt replacement demand among both<br />

professional and DIY users. Gains in the consumer market will also result from the<br />

development of multifunctional drills with varied attachments (e.g., all-purpose<br />

driving tools for use with drill and screwdriver bits, and square drive sockets).<br />

Consumers in developed nations, especially casual DIYers, seek multipurpose tools<br />

as a way of minimizing their tool costs. However, these factors will be offset<br />

somewhat by the slowing macroeconomic outlook in the vast US market, which<br />

will limit advances in the industrial sector.<br />

Electric drills are the most versatile and most commonly used power tool. In<br />

addition to drilling holes, electric drills can be fitted with numerous accessories,<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> including Demand those by that sand, Region grind, & polish Market and drive screws and nuts; such accessories<br />

(million make electric U.S. dollars) drills essential all-purpose tools. Product trends include escalating<br />

voltages. This increase in voltages is due in part to rising end-user demand for<br />

Item more powerful 1990power 1995 tools, and 2000 the small price 2005difference 2010between voltages. As a<br />

result, cordless drills with lower voltages (e.g., 7.4 volts) have faded from the<br />

<strong>World</strong> Population (millions) market. 5266.0 5674.9 6058.4 6423.7 6795.2<br />

$ power tool/capita 2.2 2.4 3.1 3.8 4.7<br />

Innovations in electric drill technology include Bosch’s DUAL SOURCE system,<br />

<strong>World</strong> 11380 13815 18550 24630 32100<br />

available under the SKIL brand name. DUAL SOURCE tools have a corded backup<br />

By Region:<br />

North America:<br />

United States<br />

Canada & Mexico<br />

to run the tool and recharge the battery after the battery has been exhausted.<br />

3715 5085 7440 9515 12150<br />

<strong>The</strong> DUAL 3290 SOURCE 4600 line includes 6665 a 9.6-, 12- 8450 and 14.4-volt 10750 drill/driver, light and<br />

inflator. This 425 drill features 485 a six-position 775 torque 1065 control 1400 and textured, soft-grip T-<br />

Latin America handle. 300 425 545 830 1230<br />

Western Europe 3975 4395 SAMPLE 5510 TABLE 7000 8620<br />

Eastern Europe In addition to 785 the continuing 585 popularity 775 of 1050 cordless drills, 1350 another major trend in<br />

Africa/Mideast the drill sector 300 is the ongoing 410 diffusion 610 of keyless 875 chuck 1120 drills. In keyless drill<br />

Asia/Pacific: 2305 2915 3670 5360 7630<br />

China 100 235 585 980 1750<br />

Japan 1480 1600 1710 2220 2860<br />

Other Asia/Pacific 725 1080 1375 2160 3020<br />

By Market:<br />

Professional 8360 10040 13205 17555 22890<br />

Consumer 3020 3775 5345 7075 9210<br />

© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

Order form on last page<br />

7


Supply & Demand<br />

by Country/Region<br />

<strong>The</strong> Market Sections analyze demand<br />

trends and consider the threats and<br />

opportunities in each country and<br />

region.<br />

Spain - Supply & Demand<br />

WESTERN EUROPE<br />

Spain comprised a $470 million market for power tools in 2000, largest among the<br />

non-G7 nations of Western Europe. Moreover, growth in power tools demand<br />

SAMPLE PAGE<br />

exceeded the regional average from 1995 to 2000, despite minimal growth in<br />

population size. <strong>The</strong>se gains are the result of the improved capital investment<br />

outlook in recent years, a turnaround from the declines experienced in the earlier<br />

part of the decade.<br />

Shipments of power tools from facilities located in Spain reached $305 million in<br />

2000, which left the country with a trade deficit in these products. Net imports<br />

comprised about 35 percent of domestic demand in 2000, with significant activity<br />

China - <strong>Power</strong> Tool on both Supply the import & and Demand export sides. <strong>The</strong> Spanish industry finds key export<br />

(million markets U.S. throughout dollars) the EU area. In addition, the US is a major external supplier<br />

to the Spanish market, along with its West European neighbors and Asian-based<br />

producers.<br />

Item 1990 1995 2000 2005 2010<br />

Population (million) 1143.1 1209.4 1261.0<br />

<strong>The</strong> market for power tools in Spain is<br />

projected to rise five percent per year<br />

1304.9 1347.8<br />

$ power tools/capita t 0.1 0.2 0.5 0.8 1.3 hrough million, a slight<br />

<strong>Power</strong> Tool Demand 100 235 585<br />

deceleration from the recent historical<br />

980 performance 1750 and in line with the forecast<br />

By Type:<br />

average pace for the region as a whole. Gains will result from<br />

Electric <strong>Tools</strong> 70 the 160continued 415healthy 705 capital investment 1280 outlook in the nation.<br />

Drills 10 30 85 145 265<br />

<strong>Power</strong> tools shipments from facilities in Spain will expand<br />

Electric Saw Blades 15 40 130 225 415<br />

percent per annum through 2005 to $420 million, above the<br />

Other 45 90 200 335 600<br />

pace of domestic demand, although a widening in the country’s<br />

Pneumatic <strong>Tools</strong> 15 40SAMPLE 90 TABLE 145 245<br />

Engine-Driven & Others 15 trade 35 deficit will 80 continue. 130 Among 225the multinational producers<br />

active in Spain are Actuant, Hitachi, Makita, Stihl and Textron.<br />

By Market:<br />

Professional 90 215 535 890 1580<br />

Consumer 10 20 50 90 170<br />

net exports 285 420 1150 1850 2620<br />

<strong>Power</strong> Tool Shipments 385 655 1735 2830 4370<br />

© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />

8<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

<strong>Freedonia</strong> Industry Study


Industry Structure<br />

Sample page from<br />

<strong>Freedonia</strong> Industry Study<br />

Gain #1111 a better <strong>World</strong> global Security understanding Products of & Systemscompetition<br />

and analyze your your<br />

company's position in the industry with<br />

information about:<br />

• industry composition<br />

Product Development & Manufacturing<br />

INDUSTRY STRUCTURE<br />

• market share<br />

• product development<br />

• manufacturing<br />

• marketing<br />

• distribution<br />

• financial requirements<br />

• mergers & acquisitions<br />

• industry restructuring<br />

• cooperative agreements<br />

Despite the mature nature of much tool technology, new product development is<br />

important in most power tool segments, as moderating growth opportunities have<br />

resulted in increased efforts among manufacturers to develop improved products to<br />

sustain market share. Since the potential for truly innovative new tools is limited,<br />

most research and development activity revolves around making general performance<br />

improvements and enhancing the ergonomic qualities of tools.<br />

SAMPLE PAGE<br />

Unlike hand tools, which have existed for centuries, power tools offer significantly<br />

more room for innovation. <strong>The</strong> design of more powerful, longer-lasting cordless<br />

products allowed by advances in battery technology continues to be one of the<br />

most significant areas of product development. Other trends in new products<br />

include tools targeting specific applications and the development of quieter tools.<br />

Due to the specialized requirements of certain tool users, producers often must<br />

work closely with end users in new product development. Motor vehicle applications<br />

are among the most commonly specialized, due to the use of complex<br />

systems and smaller engine compartments by automotive OEMs. <strong>The</strong>se factors<br />

have led to the increasing need for specialized products, both in terms of function<br />

and size. To target these end users, tool producers must closely coordinate product<br />

development with auto producers, mechanics and technicians.<br />

Ergonomics is another key research and development issue for power tool<br />

producers. <strong>The</strong> introduction of tools that are more comfortable and cause less<br />

fatigue stimulates replacement purchases, especially among professionals and other<br />

frequent tool users. For power tools, ergonomics are improved by reducing the<br />

weight of the tool and making the grip more comfortable.<br />

Basic power tool manufacturing requirements do not in themselves present a major<br />

barrier to entry in the tools industry, as most of the production processes entail<br />

© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

Order form on last page<br />

9


Company Profiles<br />

<strong>The</strong> profiles section analyzes 29<br />

companies active in the world power<br />

tool industry. <strong>The</strong>se profiles represent<br />

a sampling or cross-section of the<br />

types of companies involved in the<br />

industry.<br />

Divisions, subsidiaries, joint<br />

ventures, etc., are discussed under<br />

appropriate parent companies.<br />

Electrolux AB<br />

S:t Goransgatan 143<br />

105 45 Stockholm<br />

Sweden<br />

46-8-738-6000<br />

COMPANY PROFILES<br />

Sources for profiles included:<br />

• Information provided by<br />

key staff members in the<br />

respective companies<br />

• Annual reports<br />

• 10-K reports<br />

• Security analysts reports<br />

• Corporate product literature<br />

Frigidaire Home Products<br />

250 Bobby Jones Expressway<br />

Augusta, GA 30907<br />

706-651-1751<br />

Electrolux operated in four business segments in 1999: Household Appliances,<br />

Professional Appliances, Outdoor Products and Other. In 2000, the Company<br />

reorganized into two segments: Consumer Durables and Professional Products.<br />

Electrolux had 2000 sales of $13.6 billion, down from $14.5 billion in 1999. Of<br />

SAMPLE PAGE<br />

the Company’s 1999 sales, $7.2 billion were to Europe, $5.8 billion were to North<br />

America and $1.4 billion were to the rest of the world. <strong>The</strong> Company employed<br />

86,270 in 2000.<br />

<strong>The</strong> Company is active in the world power tools industry through its Professional<br />

Products segment. <strong>The</strong> segment is grouped into two divisions: Outdoor Products<br />

and Indoor Products. Chainsaws, clearing saws, landscape maintenance equipment<br />

and power cutters are manufactured by the Outdoor Products division, which<br />

generated 2000 sales of $877 million. According to the Company, Electrolux is a<br />

leading chainsaw marketer globally with a market share of 40 percent. Major<br />

operations for the Outdoor Products division are located in Europe and North<br />

America.<br />

In Europe, chainsaws are sold under the HUSQVARNA and JONSERED brand<br />

names. Produced by Sweden-based Husqvarna AB, HUSQVARNA chainsaws are<br />

© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

10<br />

<strong>Freedonia</strong> Industry Study


Companies<br />

Profiled<br />

Actuant Corporation<br />

Applied <strong>Power</strong> Incorporated<br />

Enerpac<br />

American Tool Companies Incorporated<br />

Atlas Copco AB<br />

AEG <strong>Power</strong> <strong>Tools</strong><br />

Alliance <strong>Tools</strong><br />

Chicago Pneumatic Tool Company<br />

Desoutter<br />

Georges Renault<br />

Milwaukee Electric Tool Corporation<br />

Tool Technics NV<br />

Best <strong>Power</strong> <strong>Tools</strong> Company<br />

Black & Decker Corporation<br />

Emhart Fastening Teknologies<br />

Blount International Incorporated<br />

Oregon Cutting Systems<br />

Bosch (Robert) GmbH<br />

S-B <strong>Power</strong> Tool Company LLC<br />

Cooper Industries Incorporated<br />

Deere & Company<br />

Homelite Incorporated<br />

DEPRAG-Schulz GmbH and Company<br />

DESA Holdings Corporation<br />

Electrolux AB<br />

Cushion Cut<br />

Dimas<br />

Frigidaire Home Products<br />

Husqvarna AB<br />

JKS Lamage<br />

Jonsered<br />

Magnum Diamond & Machinery<br />

Emerson Electric Company<br />

Ridge Tool Company<br />

Hilti Corporation<br />

Ammann Holding AG<br />

Hitachi Limited<br />

Illinois Tool Works Incorporated<br />

Duo-Fast Corporation<br />

ITW Ramset/Red Head<br />

Paslode<br />

Ingersoll-Rand Company<br />

Kulkarni <strong>Power</strong> <strong>Tools</strong> Limited<br />

Makita Corporation<br />

Matsushita Electric Industrial Company Limited<br />

Pentair Incorporated<br />

Delta Machinery<br />

DeVilbiss Air <strong>Power</strong> Company<br />

Porter-Cable Corporation<br />

Ryobi Limited<br />

SENCORP<br />

Senco Products Incorporated<br />

Snap-On Incorporated<br />

<strong>The</strong> Stanley Works<br />

MAC TOOLS<br />

Stihl (Andreas) AG & Company<br />

TechTronic Industries Company Limited<br />

Textron Incorporated<br />

Fairmont Klauke<br />

Greenlee Textron<br />

TRUMPF <strong>Group</strong><br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

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11


Forecasting Methodology<br />

<strong>Freedonia</strong> does not just collect and reprint<br />

data; <strong>Freedonia</strong> develops data. Our analysts<br />

thoroughly investigate an industry by<br />

extensively interviewing key industry<br />

participants and analyzing information<br />

from sources such as associations, government<br />

and trade literature. Once this<br />

research is complete, <strong>Freedonia</strong> establishes<br />

one set of forecasts. All writing, editing<br />

and forecasting is done in-house to assure<br />

quality and consistency. In cases where<br />

data does not exist, <strong>Freedonia</strong> develops the<br />

data based on input/output ratios, bills of<br />

materials and flow charts. <strong>The</strong> following<br />

chart summarizes <strong>Freedonia</strong>'s methodology.<br />

<strong>The</strong> <strong>Freedonia</strong><br />

Economics <strong>Group</strong><br />

Consistent framework<br />

of indicators on . . .<br />

• Gross Fixed Investment<br />

• Gross Domestic Product<br />

• <strong>World</strong> Population<br />

. . . and many others<br />

<strong>Freedonia</strong><br />

In-house Research<br />

• Quantitative forecasting<br />

• Industry structure & market<br />

share analyses<br />

• Product analyses & forecasts<br />

Methodology for<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong><br />

Extensive Interviews<br />

• Key participants<br />

• Industry experts<br />

• End-users<br />

Proprietary<br />

Electronic Database<br />

• Trade publications<br />

• Government reports<br />

• Corporate literature<br />

• Online databases<br />

. . . and many others<br />

12<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

<strong>Freedonia</strong> Industry Study


About<br />

<strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong><br />

<strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc. is a leading international industry study/<br />

database company.<br />

Since 1985, <strong>Freedonia</strong> has published over 1,600 titles covering areas such<br />

as plastics, chemicals, coatings and adhesives, building materials, industrial<br />

components and equipment, health care, packaging, household goods,<br />

security, and many other industries.<br />

<strong>Freedonia</strong> has produced a wide variety of titles, including:<br />

• <strong>Power</strong> & Hand <strong>Tools</strong><br />

• Batteries<br />

• Machine <strong>Tools</strong> - Private Companies Report<br />

• Insulated Wire & Cable<br />

Because <strong>Freedonia</strong> is a reliable information source, our forecasts are cited<br />

in numerous publications such as <strong>The</strong> Wall Street Journal, <strong>The</strong> Financial<br />

Times, National Home Center News and Do-It-Yourself Retailing.<br />

Advantages<br />

of <strong>Freedonia</strong> Reports<br />

In-house operations<br />

Because all of our staff work at the same location, interaction<br />

between analysts and departments provides a strong system<br />

of checks and balances.<br />

Consistency<br />

Our Economics <strong>Group</strong> develops indicators that are used by<br />

all analysts. <strong>The</strong>refore, every <strong>Freedonia</strong> study is based on a consistent<br />

set of economic assumptions (GDP, gross fixed investment, world<br />

population, etc.).<br />

Reliable forecasts<br />

Because all of our forecasts consider the environment in<br />

which a product or industry is operating, as well as threats<br />

and opportunities to the market, <strong>Freedonia</strong> forecasts are<br />

reliable indicators of future performance.<br />

One-on-one interviews<br />

All studies are produced by conducting interviews with key industry<br />

participants and end-users.<br />

Proprietary electronic database<br />

<strong>Freedonia</strong>’s analysts can tap into an extensive in-house electronic<br />

database containing corporate literature (including private company<br />

information), trade publications, government reports and many<br />

other sources of information.<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

Order form on last page<br />

13


About Our Customers<br />

<strong>Freedonia</strong>'s clients include major US and international companies in the<br />

manufacturing, services, consulting and financial sectors.<br />

Typical purchasers of <strong>Freedonia</strong> studies :<br />

• Key Executives<br />

• Corporate Planners<br />

• Market Researchers<br />

• Financial Analysts<br />

• Information Centers<br />

• New Product Developers<br />

• Merger & Acquisition Specialists<br />

Since 1985 we have provided research to customers ranging in size from<br />

global conglomerates to one person consulting firms. More than 90% of<br />

the industrial companies in the Fortune 500 use <strong>Freedonia</strong> research to<br />

help with their strategic planning.<br />

Some of <strong>Freedonia</strong>'s customers in the power tool industry include: Atlas<br />

Copco, Black & Decker, Deere & Company and Snap-On Incorporated.<br />

14<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

<strong>Freedonia</strong> Industry Study


Related Studies<br />

From <strong>Freedonia</strong><br />

For more information about<br />

these or other <strong>Freedonia</strong> titles,<br />

please contact us at:<br />

<strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<br />

Phone: (440) 684-9600<br />

(800) 927-5900<br />

Fax: (440) 646-0484<br />

Batteries<br />

<strong>The</strong> US batteries industry is analyzed in this<br />

study. It presents historical data (1990, 1995,<br />

2000) and forecasts to 2005 and 2010 for primary<br />

and secondary batteries (e.g. alkaline, leadacid,<br />

nickel-cadmium) and their respective markets<br />

(e.g. consumer, industrial, government, motor<br />

vehicles, portable devices). <strong>The</strong> study also<br />

analyzes economic trends and other factors impacting<br />

demand, details industry structure, evaluates<br />

market share and profiles key producers.<br />

#1447. . . . . . . . 7/01. . . . . . . . . . $3,800<br />

<strong>Power</strong> & Hand <strong>Tools</strong> -<br />

Private Companies Report<br />

Seven private producers each had total power and<br />

hand tool sales of over $100 million in 2000, one<br />

of which had over $800 million. Four of the seven<br />

focus mainly or exclusively on power tools, and<br />

three primarily produce hand tools. This report<br />

profiles over 130 privately-held US companies<br />

(e.g., American Tool, Klein <strong>Tools</strong>, Leatherman<br />

Tool, S-B <strong>Power</strong> Tool, Senco Products, Stihl,<br />

TRUMPF). It also details market share, analyzes<br />

acquisition trends, lists firms by product and location,<br />

and forecasts industry demand.<br />

#1445. . . . . . . . 7/01. . . . . . . . . . $3,200<br />

<strong>World</strong> Insulated Wire & Cable<br />

<strong>World</strong>wide demand for insulated wire and cable<br />

will grow over 5% annually. <strong>The</strong> best opportunities<br />

will come in the largest market, communications<br />

and information processing. Growth<br />

in wireless communications will benefit wire and<br />

cable in applications such as antenna towers and<br />

base station transmission units. This study analyzes<br />

the $67 billion world insulated wire and<br />

cable industry to 2004 and 2009 by type, market,<br />

material, region and for 23 countries. It<br />

also details market shares and profiles key firms.<br />

#1304. . . . . . . . 8/01. . . . . . . . . . $4,300<br />

Insulated Wire & Cable<br />

Demand for insulated wire and cable in the US<br />

will grow over 5% annually. Gains will be driven<br />

by continuing growth in fiber optic computer<br />

networking and multimedia communications, as<br />

well as the ongoing deregulation of electric power<br />

generation. Communications will remain the<br />

largest market, even with the onset of wireless<br />

technology. This study analyzes the US insulated<br />

wire and cable industry to 2004 and 2009<br />

by material, product and market. It also details<br />

market share and profiles key companies.<br />

#1277. . . . . . . . 5/00. . . . . . . . . . $3,700<br />

Industrial Controls<br />

US demand for industrial controls will grow 6%<br />

annually, driven by continuing innovation in<br />

solid-state controls and rising demand for software<br />

and system integration services. Advanced<br />

controls will outpace conventional devices. Durable<br />

goods industries will remain the largest<br />

market, while services, chemicals and utilities<br />

grow the fastest. This study analyzes the $14.5<br />

billion US industrial controls industry to 2005<br />

and 2010 by product and market. It also includes<br />

key company profiles and market share.<br />

#1400. . . . . . . . 3/01. . . . . . . . . . $3,700<br />

Machine <strong>Tools</strong> -<br />

Private Companies Report<br />

Seven private companies generate US machine<br />

tool sales of over $100 million and total worldwide<br />

machine tool sales of $150 million or more.<br />

Twelve other private firms have total corporate<br />

sales of over $100 million. This report profiles<br />

100+ privately-held firms (e.g., Gleason, Goldman<br />

Industrial, Haas Automation, Ingersoll International,<br />

Mazak, Minster Machine, TRUMPF Inc.,)<br />

and lists them by product and location. <strong>The</strong> report<br />

also details market share, forecasts industry<br />

demand and reviews acquisitions.<br />

#1245. . . . . . . . 6/00. . . . . . . . . . $3,200<br />

<strong>World</strong> Batteries<br />

Primary and secondary battery demand will grow<br />

nearly 8% per year worldwide, driven by new<br />

and emerging portable electronic devices. <strong>The</strong><br />

best prospects will remain in less advanced countries<br />

whose markets are growing fast. Lithium<br />

ion- and lithium polymer-based rechargeables and<br />

“superpremium” alkaline batteries will lead<br />

gains. This study analyzes the US $41 billion<br />

world battery industry to 2004 and 2009 by type,<br />

region and 24 major countries. It also evaluates<br />

market shares and profiles key firms.<br />

#1347. . . . . . . . 12/00. . . . . . . . . . $4,600<br />

<strong>Power</strong> & Hand <strong>Tools</strong><br />

US demand for power and hand tools will grow<br />

over 4% annually to $13.5 billion in 2004. Consumer<br />

upgrades to more powerful, high-end<br />

power tools, and the continuing development of<br />

improved cordless products, will partially offset<br />

slowing household formations. Professional users<br />

will continue to comprise over two-thirds of<br />

the market. This study analyzes the $11 billion<br />

US power and hand tool industry to 2004 and<br />

2009 by product and market. It also presents<br />

market share data and profiles key firms.<br />

#1231. . . . . . . . 2/00. . . . . . . . . . $3,600<br />

<strong>World</strong> <strong>Power</strong> <strong>Tools</strong> #1419<br />

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