World Power Tools - The Freedonia Group

Company Profiles
The profiles section analyzes 29
companies active in the world power
tool industry. These profiles represent
a sampling or cross-section of the
types of companies involved in the
industry.
Divisions, subsidiaries, joint
ventures, etc., are discussed under
appropriate parent companies.
Electrolux AB
S:t Goransgatan 143
105 45 Stockholm
Sweden
46-8-738-6000
COMPANY PROFILES
Sources for profiles included:
• Information provided by
key staff members in the
respective companies
• Annual reports
• 10-K reports
• Security analysts reports
• Corporate product literature
Frigidaire Home Products
250 Bobby Jones Expressway
Augusta, GA 30907
706-651-1751
Electrolux operated in four business segments in 1999: Household Appliances,
Professional Appliances, Outdoor Products and Other. In 2000, the Company
reorganized into two segments: Consumer Durables and Professional Products.
Electrolux had 2000 sales of $13.6 billion, down from $14.5 billion in 1999. Of
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the Company’s 1999 sales, $7.2 billion were to Europe, $5.8 billion were to North
America and $1.4 billion were to the rest of the world. The Company employed
86,270 in 2000.
The Company is active in the world power tools industry through its Professional
Products segment. The segment is grouped into two divisions: Outdoor Products
and Indoor Products. Chainsaws, clearing saws, landscape maintenance equipment
and power cutters are manufactured by the Outdoor Products division, which
generated 2000 sales of $877 million. According to the Company, Electrolux is a
leading chainsaw marketer globally with a market share of 40 percent. Major
operations for the Outdoor Products division are located in Europe and North
America.
In Europe, chainsaws are sold under the HUSQVARNA and JONSERED brand
names. Produced by Sweden-based Husqvarna AB, HUSQVARNA chainsaws are
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World Power Tools #1419
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Freedonia Industry Study