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July 2012<br />

Effective Enterprise Performance Management:<br />

Reducing Data Bottlenecks<br />

and Accelerating Time-to-Decision<br />

In light of competitive pressures, companies are increasingly scrutinizing <strong>the</strong>ir<br />

performance at every level of <strong>the</strong> organization. Financial transaction data<br />

continues to grow and requires quick and precise calculations, despite <strong>the</strong><br />

technological limits of data analysis tools. Advanced data analytics are increasingly<br />

being leveraged to perform real-time business health assessments. From an<br />

operations perspective, executives are striving to identify variables that attribute<br />

to failed objectives or performance deficiencies, as well as factors that enable<br />

success. The purpose of this Analyst Insight is to identify <strong>the</strong> pressures and<br />

challenges that prompt companies to implement effective EPM, and <strong>the</strong><br />

corresponding capabilities and enabling technologies that help <strong>the</strong>m improve<br />

financial and operational management.<br />

This document is <strong>the</strong> result of primary research performed by <strong>Aberdeen</strong> <strong>Group</strong>. <strong>Aberdeen</strong> <strong>Group</strong>'s methodologies provide for objective fact-based research and<br />

represent <strong>the</strong> best analysis available at <strong>the</strong> time of publication. Unless o<strong>the</strong>rwise noted, <strong>the</strong> entire contents of this publication are copyrighted by <strong>Aberdeen</strong> <strong>Group</strong>, Inc.<br />

and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by <strong>Aberdeen</strong> <strong>Group</strong>, Inc.


Effective Enterprise Performance Management<br />

Page 4<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 5<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 6<br />

Drivers for EPM<br />

In an environment where business applications and platforms continue to drive<br />

"big data," <strong>the</strong> struggle to meet business objectives by leveraging only <strong>the</strong> "critical<br />

layer" of information becomes quite prominent. The concept of: setting <strong>the</strong> right<br />

goals, measuring progress against <strong>the</strong>se goals, and improving future performance<br />

towards <strong>the</strong>se goals, can become more disconnected and less formal on an<br />

executive’s agenda. What <strong>the</strong> modern executive should realize, in light of an<br />

increasingly data-centric environment, is that <strong>the</strong> lack of information prioritization<br />

could send an organization into a downward spiral in terms of planning, execution,<br />

and outcome. In <strong>the</strong> April 2010 <strong>Aberdeen</strong> Business Review study, organizations, in<br />

various revenue sizes, remain focused on profitability and business sustainability<br />

through <strong>the</strong> economic downturn, with small companies obviously struggling to<br />

establish <strong>the</strong>ir own identity and brand equity (Figure 1).<br />

Figure 1: Top Business Goals for 2010 for Various-Sized Businesses<br />

Percentage of Respondents, n = 1786<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

51% 50%<br />

Large Midsize Small<br />

36% 35% 35%<br />

27% 27%<br />

15% 16%<br />

14% 15% 19%<br />

Profitability growth Improve brand awareness Increase market share Sustain business growth<br />

Source: <strong>Aberdeen</strong> <strong>Group</strong>, April 2010<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 7<br />

This study discusses information management in EPM from two standpoints:<br />

financial and operational. Toge<strong>the</strong>r, <strong>the</strong>se segments cover spending management,<br />

profitability and cost management, financial reporting, corporate planning<br />

and consolidation, and strategy management. Feedback from industry<br />

executives was collected to determine which strategies and capabilities are<br />

used by <strong>the</strong> top-performing organizations to achieve success in EPM. Figure 2<br />

looks at <strong>the</strong> top concerns that prompt executives to implement business<br />

performance management.<br />

Figure 2: Pressures Driving <strong>the</strong> Adoption of EPM<br />

All respondents<br />

Growing costs that<br />

impact profitability<br />

Budgets are misaligned with<br />

business objectives<br />

34%<br />

36%<br />

Lack of organizational<br />

accountability<br />

32%<br />

Decision-cycle times<br />

are too long<br />

24%<br />

0% 5% 10% 15% 20% 25% 30% 35% 40%<br />

Percentage of Respondents, n = 159<br />

Source: <strong>Aberdeen</strong> <strong>Group</strong>, March 2012<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 8<br />

Toge<strong>the</strong>r, <strong>the</strong>se pressures are prompting companies to re-evaluate <strong>the</strong>ir current<br />

procedures for managing <strong>the</strong>ir information lifecycle. A high number of surveyed<br />

companies are expressing <strong>the</strong>ir concern for unauthorized access to corporatesensitive<br />

information, growing costs in managing data, and unclear methods of<br />

consolidating / prioritizing structured information (data generated from enterprise<br />

applications), and unstructured information (data generated from less formal<br />

means, such as social media and e-mail). The challenge of making informed<br />

decisions remains well-known: <strong>the</strong>re exists disparate information, scattered across<br />

<strong>the</strong> enterprise, all while its volume continues to grow without a focused means<br />

to prioritize.<br />

For any department head and <strong>the</strong>ir respective staff to be accountable for what<br />

<strong>the</strong>y are doing, <strong>the</strong>y must first understand what is asked and expected of <strong>the</strong>m.<br />

Often it is easy for a CFO, COO, or even CEO to task <strong>the</strong>ir department with<br />

cost-saving initiatives. But what does this mean to <strong>the</strong> engineering director, <strong>the</strong><br />

procurement manager, or even <strong>the</strong> manufacturing staff on <strong>the</strong> shop floor?<br />

Translating <strong>the</strong> cost-cutting initiative, in this scenario, could mean for <strong>the</strong><br />

engineering director to look closely at reducing engineering labor, cutting <strong>the</strong><br />

number of projects, or employing “leaner” methodologies in product design.<br />

Similarly, this initiative could mean <strong>the</strong> procurement manager needs to change<br />

suppliers, and focus on cheaper materials / parts that still meet production and<br />

schedule requirements.<br />

Lastly, for <strong>the</strong> manufacturing staff on <strong>the</strong> shop floor, this cost-cutting initiative<br />

could mean less over-time hours at <strong>the</strong> facility, turning off equipment that is not in<br />

use, or looking at Just-in-Time (JIT) production methodologies that reduce<br />

inventory. These examples demonstrate that translating executive initiatives is<br />

critical to organizational understanding, and that proper execution by all<br />

stakeholders could be critical to ensuring accountability and <strong>the</strong> achievement of<br />

<strong>the</strong>se objectives.<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 9<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 10<br />

Strategies in Managing Performance<br />

Implementing enterprise performance management can significantly improve<br />

operational and financial control, but many organizations lack <strong>the</strong> initiatives,<br />

capabilities, and technological enablers to realize such opportunities. <strong>Or</strong>ganizations<br />

earning Best-in-Class status possess elaborate enterprise performance<br />

management capabilities as defined by: a strong alignment of staff accountability to<br />

corporate objectives, and robust solutions that provide stakeholders with access<br />

to performance data and information for effective decision-making. The strategic<br />

actions of <strong>the</strong> Best-in-Class are identified in Figure 3.<br />

Figure 3: Strategic Actions of <strong>the</strong> Best-in-Class<br />

Percentage of Respondents, n = 159<br />

50%<br />

45%<br />

40%<br />

35%<br />

30%<br />

25%<br />

20%<br />

15%<br />

10%<br />

5%<br />

43%<br />

31%<br />

Best-in-Class<br />

40%<br />

All O<strong>the</strong>rs<br />

31%<br />

27% 26%<br />

0%<br />

Define business<br />

objectives<br />

with supporting<br />

performance metrics<br />

Communicate<br />

business objectives<br />

clearly across<br />

<strong>the</strong> organization<br />

Promote accountability<br />

within <strong>the</strong> organization<br />

through effective<br />

communication<br />

Source: <strong>Aberdeen</strong> <strong>Group</strong>, March 2012<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 11<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 12<br />

While <strong>the</strong> Best-in-Class are nearly 40% more likely than <strong>the</strong>ir competitors to<br />

define business objectives with supporting performance metrics, <strong>the</strong> most<br />

importance difference lies in <strong>the</strong>ir approach to communicating <strong>the</strong>se objectives<br />

clearly across <strong>the</strong> organization. By understanding <strong>the</strong> metrics that impact <strong>the</strong><br />

objectives, executives of <strong>the</strong>se top-performing companies are able to effectively<br />

define <strong>the</strong>se objectives in relevant terms to <strong>the</strong> department heads, and<br />

subsequently in relevant terms to <strong>the</strong> department staff. This hierarchal line of<br />

communication not only supports organizational governance, but promotes staff<br />

accountability. More importantly, <strong>the</strong> structured communication from <strong>the</strong> top<br />

down is just as valuable as that from <strong>the</strong> bottom up. Employees who are<br />

accountable for certain performance metrics can validate <strong>the</strong> success of <strong>the</strong>ir<br />

executive’s strategic plan through active feedback.<br />

Managing <strong>the</strong> Critical Layer of Information to Drive Decisions<br />

As <strong>the</strong> economy continues to recover, <strong>the</strong> series of industry consolidations has<br />

prompted many corporate mergers and acquisitions, resulting in <strong>the</strong> pressure to<br />

centralize various databases. Integrating a large volume of disparate information<br />

may be a daunting task, but it is only <strong>the</strong> beginning. After having established a<br />

centralized repository, Best-in-Class companies have demonstrated <strong>the</strong>ir abilities<br />

to provide secure information transfer, enable access control (enabling effective<br />

segregation of duties, or SoD, management), archive or dispose of information and<br />

data per corporate or regulatory requirements. The compliant management of this<br />

end-to-end information lifecycle is what distinguishes <strong>the</strong> Best-in-Class from all<br />

o<strong>the</strong>rs, and its success is reflected in <strong>the</strong>ir respective enterprise performance<br />

results (Table 1).<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 13<br />

Table 1: Best-in-Class Performance Results<br />

Definition of<br />

Maturity Class<br />

Mean Class Performance<br />

Best-in-Class:<br />

Top 20%<br />

of aggregate<br />

performance scorers<br />

• 23% reduction in risk value in <strong>the</strong> past two years<br />

• 23% reduction in compliance-related costs in <strong>the</strong><br />

past two years<br />

• 90% positive compliance audit success rate (yielding<br />

favorable results) in <strong>the</strong> past twelve months<br />

• 84% success rate in execution of management<br />

directives in <strong>the</strong> past twelve months<br />

Industry Average:<br />

Middle 50%<br />

of aggregate<br />

performance scorers<br />

• 6% reduction in risk value in <strong>the</strong> past two years<br />

• 2% reduction in compliance-related costs in <strong>the</strong><br />

past two years<br />

• 59% positive compliance audit success rate (yielding<br />

favorable results) in <strong>the</strong> past twelve months<br />

• 64% success rate in execution of management<br />

directives in <strong>the</strong> past twelve months<br />

Laggard:<br />

Bottom 30%<br />

of aggregate<br />

performance scorers<br />

• No change in risk value in <strong>the</strong> past two years<br />

• 10% increase in compliance-related costs in <strong>the</strong> past<br />

two years<br />

• 50% positive compliance audit success rate (yielding<br />

favorable results) in <strong>the</strong> past twelve months<br />

• 50% success rate in execution of management<br />

directives in <strong>the</strong> past twelve months<br />

Source: <strong>Aberdeen</strong> <strong>Group</strong>, March 2012<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 14<br />

The pervasive nature of mobile devices, such as smartphones and tablets, have<br />

created new opportunities by enabling decision-critical information to be shared<br />

remotely, fur<strong>the</strong>r facilitating collaboration. In <strong>Aberdeen</strong>'s March 2012 GRC survey,<br />

61% of respondents cited that <strong>the</strong> User Interface (UI) of <strong>the</strong> mobile application -<br />

implying <strong>the</strong> method in which <strong>the</strong> information is shown on <strong>the</strong> screen - is a critical<br />

driver towards adoption. Given <strong>the</strong> limited size of mobile displays, it becomes a<br />

fine "balancing act" for solution providers to maximize information relevancy to<br />

<strong>the</strong> target stakeholder, while minimizing <strong>the</strong> volume of information being<br />

displayed. This supports <strong>the</strong> underlying value of effective information extrapolation<br />

and prioritization.<br />

Finally, companies operating in heavily-regulated industries, such as healthcare,<br />

pharmaceuticals, or finance, maintaining a proper system of records and / or<br />

transaction history is extremely important. Having such audit trails available (and<br />

easily accessible), not only promotes transparency to regulatory bodies, but<br />

reduces government audit risks and protects against malicious litigations.<br />

The Importance of Accountability<br />

EPM, in general, should not be viewed as static. Companies often react to a host<br />

of dynamic competitive, regulatory, operational, and financial pressures by<br />

changing <strong>the</strong>ir strategies (and in some cases, <strong>the</strong>ir objectives) to adapt and grow in<br />

<strong>the</strong>ir respective industries. That said, companies can better position <strong>the</strong>mselves<br />

for growth if <strong>the</strong>y become proactive in <strong>the</strong>ir performance management initiatives:<br />

making sure that objectives, milestones, performance information, and<br />

accountability information are made visible to stakeholders ahead of time to<br />

enable informed decisions. Effective decisions made at <strong>the</strong> right time could yield<br />

performance improvements.<br />

The concept of organizational accountability is nothing new. But creating an<br />

effective accountability system continues to be challenging for companies. The<br />

mere concept of defining corporate objectives, and translating <strong>the</strong>m into strategic<br />

/ meaningful assignments for <strong>the</strong> employees, does not guarantee positive<br />

performance. An important element to ensuring achievement of company goals<br />

rests within <strong>the</strong> employees <strong>the</strong>mselves. Leaders should understand <strong>the</strong>ir staff’s<br />

motivational factor(s) to best create a performance evaluation structure that<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 15<br />

ultimately aligns with corporate objectives. In most cases, financial incentives are<br />

put in place to encourage employees to achieve <strong>the</strong>ir personal performance<br />

metrics. O<strong>the</strong>r incentives include organizational recognition of staff achievements,<br />

and / or <strong>the</strong> establishment of staff promotions. As simple as it may appear for<br />

senior management to issue organizational directives, thinking that <strong>the</strong><br />

corresponding tasks would be executed down <strong>the</strong> organizational hierarchy by role<br />

and responsibility, it actually becomes a monumental feat if <strong>the</strong> staff is not<br />

engaged. With effective incentives and performance evaluation systems in place,<br />

companies become more capable of achieving goals, and diligent in ensuring<br />

employee understanding of organizational objectives.<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 16<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 17<br />

Key Takeaways<br />

From <strong>the</strong> data ga<strong>the</strong>red for this document, implementing enterprise performance<br />

management can significantly improve financial and operational performance, but<br />

many organizations lack <strong>the</strong> initiatives, capabilities, and technological enablers to<br />

realize such opportunities. <strong>Or</strong>ganizations earning Best-in-Class status possess<br />

elaborate enterprise performance management capabilities as defined by a strong<br />

alignment of staff accountability to corporate objectives, and robust solutions that<br />

provide stakeholders with access to performance data and information for<br />

effective decision-making. The following are some key recommendations:<br />

• Establish value-based criteria for prioritization of strategic and<br />

operational plans (currently, 40% of Best-in-Class companies have this<br />

procedure in place). To maintain industry leadership, <strong>the</strong> Best-in-Class<br />

should continue to encourage executives to prioritize corporate objectives<br />

based on <strong>the</strong> financial and operational impact. An example of how this can<br />

be done is to weigh <strong>the</strong> potential cost of failure against <strong>the</strong> potential gain of<br />

success for each corporate initiative, <strong>the</strong>n rank <strong>the</strong> initiative based on <strong>the</strong><br />

risk versus ROI, with <strong>the</strong> highest rewards at <strong>the</strong> lowest risk up top. This<br />

prioritization system can be applied across both financial and operational<br />

objectives, and is most valuable in organizations where budgets are tight<br />

despite a growing set of initiatives.<br />

• Continue to involve executives to ensure future improvements<br />

(currently, 71% of <strong>the</strong> Best-in-Class companies have this initiative in place).<br />

Best-in-Class companies should continue to encourage executives to take<br />

action based on performance data / information. Although this may prove to<br />

be more difficult in a large and / or geographically-dispersed organization,<br />

enterprise-class performance management solutions have become effective<br />

in enabling information visibility to expedite and facilitate executive<br />

involvement. As mentioned previously, to maximize productivity among<br />

executives and <strong>the</strong>ir constituents, <strong>the</strong> direction of executive intervention<br />

should originate from <strong>the</strong> bottom up. When senior management has<br />

identified <strong>the</strong> culprit for performance deficiency, <strong>the</strong> change in plan should<br />

be properly translated in actionable terms for stakeholders.<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 18<br />

• Implement a more robust system for maintaining performance<br />

information and data (currently, 71% of <strong>the</strong> Best- in-Class companies<br />

have this system in place). To maintain industry leadership, <strong>the</strong> Best-in-Class<br />

should continue to provide up-to-date performance data / information for<br />

<strong>the</strong>ir stakeholders. In a globalizing economy, where companies are<br />

continuing to outsource / offshore <strong>the</strong>ir operations, it becomes increasingly<br />

important to ensure a streamlined exchange of performance-based data<br />

among distributed teams. If possible, partner and supplier performance<br />

information (those affecting an organization’s objectives) should be captured<br />

as well to provide an accurate assessment on financial and operational<br />

impacts.<br />

For more information on this or o<strong>the</strong>r research topics, please visit<br />

www.aberdeen.com.<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897


Effective Enterprise Performance Management<br />

Page 19<br />

The ROI of Information Governance:<br />

Reducing Corporate Liability and<br />

Enabling New Market Opportunities;<br />

June 2012<br />

Related Research<br />

Effective GRC Management: Strategies for<br />

Mitigating Risks and Sustaining Growth in<br />

<strong>the</strong> Tough Economy; May 2012<br />

Financial Executive's Agenda in 2012;<br />

March 2012<br />

Author: William Jan, Senior Analyst, Financial Management & GRC,<br />

(William.Jan@<strong>Aberdeen</strong>.com)<br />

For more than two decades, <strong>Aberdeen</strong>'s research has been helping corporations worldwide become Best-in-Class.<br />

Having benchmarked <strong>the</strong> performance of more than 644,000 companies, <strong>Aberdeen</strong> is uniquely positioned to<br />

provide organizations with <strong>the</strong> facts that matter — <strong>the</strong> facts that enable companies to get ahead and drive results.<br />

That's why our research is relied on by more than 2.5 million readers in over 40 countries, 90% of <strong>the</strong> Fortune<br />

1,000, and 93% of <strong>the</strong> Technology 500.<br />

As a Harte-Hanks Company, <strong>Aberdeen</strong>’s research provides insight and analysis to <strong>the</strong> Harte-Hanks community of<br />

local, regional, national and international marketing executives. Combined, we help our customers leverage <strong>the</strong><br />

power of insight to deliver innovative multichannel marketing programs that drive business-changing results. For<br />

additional information, visit <strong>Aberdeen</strong> http://www.aberdeen.com or call (617) 854-5200, or to learn more about<br />

Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.<br />

This document is <strong>the</strong> result of primary research performed by <strong>Aberdeen</strong> <strong>Group</strong>. <strong>Aberdeen</strong> <strong>Group</strong>'s methodologies<br />

provide for objective fact-based research and represent <strong>the</strong> best analysis available at <strong>the</strong> time of publication. Unless<br />

o<strong>the</strong>rwise noted, <strong>the</strong> entire contents of this publication are copyrighted by <strong>Aberdeen</strong> <strong>Group</strong>, Inc. and may not be<br />

reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by<br />

<strong>Aberdeen</strong> <strong>Group</strong>, Inc.<br />

© 2012 <strong>Aberdeen</strong> <strong>Group</strong>. Telephone: 617 854 5200<br />

www.aberdeen.com Fax: 617 723 7897

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