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Summer 2010 - The British Pain Society

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that is completely counter intuitive<br />

to most non medical outsiders.<br />

Ultimately intractable pain, from<br />

whatever cause, many being non<br />

malignant, should never been<br />

seen as an absolute birthright to<br />

potent narcotics.<br />

Big Pharma and the real cost<br />

Pharma companies have been<br />

very active in promoting their<br />

medications. This has taken<br />

the familiar form of promotion<br />

masquerading as medical<br />

education. When was the last<br />

meeting that you attended that<br />

wasn’t sponsored? Many leading<br />

specialist have been paid to speak<br />

and to advise companies with<br />

the amounts paid undisclosed.<br />

International conferences, flights,<br />

and accommodation have been<br />

gifted widely to the medical<br />

community, including pain<br />

physicians and GPs. None of this<br />

over steps common professional<br />

boundaries but has lead to a<br />

dominance of therapeutics in the<br />

mind set of the pain community<br />

and undoubtedly increased the<br />

uptake of new medications.<br />

I could quote corporate billions<br />

but this is difficult to conceptualize.<br />

So in table 1, I have set at the<br />

cost to the NHS for commonly<br />

prescribed opioids to illustrate<br />

the personal implications of our<br />

prescribing patterns. This explains<br />

why the industry is so benevolent<br />

with its money for education.<br />

Chronic medical conditions are<br />

industries golden geese. <strong>The</strong> more<br />

pain, the more medication and the<br />

more profit – this a simple and<br />

hugely effective business model<br />

– a monster goose. This is no anti<br />

pharma conspiracy but merely a<br />

statement of fact.<br />

<strong>The</strong> industry is active in all areas<br />

of public lobbying. But most<br />

insidiously with patient groups.<br />

Emotions drives health care,<br />

not science, and the emotion of<br />

suffering patients is marketing<br />

dynamite. <strong>The</strong> American <strong>Pain</strong><br />

<strong>Society</strong> suggests no one should<br />

suffer pain and has a campaign<br />

“Dream no Small Dreams “.<br />

This same society has received<br />

$ 500,000 from a single<br />

pharmaceutical company. I wonder<br />

who is doing the dreaming?<br />

Always promoting the simplistic<br />

message on pain – that is it is<br />

both under diagnosed and under<br />

treated. Pharma money pollutes<br />

many patient charities and suffers<br />

to reinforce the medical model of<br />

care and the use of therapeutics.<br />

Harms<br />

But even if we assume that current<br />

practice does good, do we know<br />

if it does harm? Most pharma<br />

research is short by design for<br />

both efficacy and harms. Also<br />

study populations are carefully<br />

chosen to be the groups most<br />

likely to benefit and are often very<br />

different from general practice<br />

populations. This research is then<br />

applied inappropriately to different<br />

and unrepresentative populations<br />

e.g. research in a group of 300<br />

attending a pain clinic is quite<br />

different from a general practice<br />

population. Lastly, because pain<br />

has such a wide cultural variation,<br />

research should be country<br />

specific. Good critical appraisal<br />

skills are essential- don’t always<br />

believe the research at face value.<br />

Opioids are associated with<br />

tolerance and significant<br />

withdrawal when stopped. Once<br />

started opioids are difficult to<br />

stop and seem to be taken for<br />

decades. Opioids cause both<br />

a physical and psychological<br />

addiction. But what is the long<br />

effect on social functioning, like<br />

work, relationships and the rest?<br />

Key systematic and literature<br />

reviews highlight the “scarcity of<br />

evidence” [5] and huge variation<br />

in reported incidence of addiction<br />

of 0-50%. [2]. <strong>The</strong>re is also little<br />

evidence to support better social<br />

functional and new evidence<br />

comments “it is remarkable that<br />

a opioids treatment of long-term/<br />

chronic non-cancer pain does not<br />

fulfill any of the key outcomes<br />

of opioids treatment goals: pain<br />

relief, improved quality of life and<br />

improved functional capacity” [1]<br />

But other hard end point data<br />

is beyond refute - opioids<br />

are associated with abuse,<br />

unintentional overdose and<br />

deaths. <strong>The</strong> numbers dying in<br />

the UK are not known, but if we<br />

look to the USA, the increase<br />

in mortality mirrors increasing<br />

prescribing. So the doubling in<br />

prescriptions has likely doubled<br />

iatrogenic death. [4]. We need<br />

urgent UK research, not anecdote,<br />

to inform the issue of balance<br />

versus harm for the rapid and<br />

widespread use of opioids.<br />

<strong>The</strong> Future<br />

<strong>The</strong> pain community has been<br />

a great advocate for improved<br />

pain relief ( a problem often<br />

ignored) and they should be<br />

rightly proud of the improvements<br />

in care. <strong>The</strong> problem is those<br />

pain clinics are detached<br />

from the community and lack<br />

continuity. In recent times many<br />

GPs complain that pain clinics<br />

purse a policy of inconsistent<br />

polypharmacy, new medicines<br />

and rapid dose escalation. <strong>The</strong>re<br />

are new regional pain syndromes<br />

that many are skeptical of. And<br />

despite the assertion of pain<br />

clinic are multidisciplinary with a<br />

broad view of pain - intervention<br />

seems dominated by therapeutics.<br />

<strong>The</strong> pain community needs to<br />

acknowledge these concerns for<br />

they are the key opinion leaders.<br />

Table 1<br />

Medication* Monthly Cost * Real 10 year Cost<br />

Butrans 10 Patch £32 £3,840<br />

Patch Oxycontin 40mg £101 £12,120<br />

Durogesic 100 £163 £19,560<br />

*as per BNF<br />

GPs need better guidance and<br />

monitoring of prescribing activity.<br />

<strong>The</strong>re also needs to be serious<br />

consideration from both pain<br />

clinicians and GPs as to whether<br />

they need to distance themselves<br />

from the Pharma industry due<br />

to the huge financial conflicts<br />

of interest. At the very least the<br />

amounts paid to leading specialists<br />

needs full disclosure and a<br />

move away from the traditional<br />

sponsored educational events.<br />

How we do this is a thorny issue<br />

but transparency is key. We must<br />

monitor the prescribing trends<br />

and halt the rate of rise. Lastly,<br />

we need to redefine the notion<br />

that “pain is what the patient says<br />

it is” for this is clearly not the<br />

case and rebalance the doctor<br />

patient relationship. I maintain<br />

that the rapid increase in opioids<br />

prescribing in non malignant pain<br />

is generating significant iatrogenic<br />

harm, is bad for patients and is<br />

bad medicine.<br />

References<br />

[1] Eriksen J et al. Critical<br />

issues on opioids in chronic<br />

non-cancer pain: an<br />

epidemiological study. <strong>Pain</strong><br />

2006;125:172-179<br />

[2] Hǿjsted J, Sjǿgren P. Addiction<br />

to opioids in chronic pain<br />

patients: A literature review<br />

European Journal of <strong>Pain</strong><br />

2007;11:490-518<br />

[3] Oye Gureje, MBBS, PhD,<br />

FWACP; Michael Von Korff,<br />

ScD; Gregory E. Simon,<br />

MD, MPH; Richard Gater,<br />

MRCPsych Persistent <strong>Pain</strong> and<br />

Well-being A World Health<br />

Organization Study in Primary<br />

Care JAMA. 1998;280:147-151.<br />

[4] http://www.<br />

agencymeddirectors.wa.gov/<br />

Files/AGReportFinal.pdf<br />

[5] Ballantyne J and LaForge<br />

KS. Opioid dependence<br />

and addiction during opioid<br />

treatment of chronic pain. <strong>Pain</strong><br />

2007;129:235-25<br />

PAI N N E W S S U M M E R <strong>2010</strong> 37

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