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View presentation (PDF) - Department of Supply Chain Management

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Porter’s Five Forces Analysis<br />

Threat <strong>of</strong> New<br />

Entrants<br />

Supplier<br />

Bargaining<br />

Power<br />

Market<br />

Internal<br />

Competition<br />

Buyer Bargaining<br />

Power<br />

Pressure from<br />

Substitutes<br />

Source: Competitive Strategy, Michael E.<br />

Porter, 1980<br />

As a variation <strong>of</strong> the Porter’s framework, additional forces are sometimes examined.<br />

These are “globalization,” “digitization,” and “de-regulation.”<br />

43

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