View presentation (PDF) - Department of Supply Chain Management
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Porter’s Five Forces Analysis<br />
Threat <strong>of</strong> New<br />
Entrants<br />
Supplier<br />
Bargaining<br />
Power<br />
Market<br />
Internal<br />
Competition<br />
Buyer Bargaining<br />
Power<br />
Pressure from<br />
Substitutes<br />
Source: Competitive Strategy, Michael E.<br />
Porter, 1980<br />
As a variation <strong>of</strong> the Porter’s framework, additional forces are sometimes examined.<br />
These are “globalization,” “digitization,” and “de-regulation.”<br />
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