building a better future - Cemex

RECESSIONS COME AND
GO, BUT RELATIONSHIPS,
PROPERLY NURTURED,
CONTINUE TO CREATE
STAKEHOLDER VALUE YEAR
AFTER YEAR
Indeed, there are many ways to measure CEMEX’s
sustainability impacts.
Perhaps most importantly, in 2011 we increased the rate of
substitution of alternative fuels in our cement kilns to 25
percent. We also adopted the most ambitious target rate
among the global competitors in our industry, 35 percent,
which we expect to achieve by 2015. The overall result
of our carbon reduction strategy—which also includes
reduction in clinker factor in our production processes,
investment in clean development mechanism projects, and
increased use of renewable energy from initiatives like our
Eurus wind farm in Mexico—has been to reduce our specific
net CO2 emissions per ton of cement by almost 23 percent
from 1990 levels. That is the equivalent of the emissions
generated by 900 thousand homes per year.
As a leading producer of aggregates, we maintain a network
of quarries and other mining facilities around the world. We
aim to manage those facilities, both during and after their
productive lives, to the highest environmental standards,
including biodiversity. Last year, in partnership with BirdLife
International, we developed our own Biodiversity Action
Plan (BAP) Standard to guide our biodiversity management.
This standard is the first of its kind in our industry. Our plan
is to introduce a BAP on at least one site in each of the six
CEMEX regions worldwide during 2012, and we expect to
implement BAPs for all our priority sites by 2015.
An integral part of our sustainability commitment is our
continuing, company-wide effort to improve workplace and
community safety. Nevertheless, it is with great sadness
and regret that we report that in 2011, 44 employees,
contractors, and third parties died in connection with
CEMEX’s activities.
Such losses are deeply distressing to the entire CEMEX
community. We have redoubled our safety efforts—especially
regarding transport activities and contract drivers, which
accounted for a majority of fatal incidents—and we will not
rest until we can report that no lives were lost in CEMEX’s
worldwide operations.
I want to stress that our goal is not only zero fatal accidents,
but zero accidents, period. That is ambitious, but aiming for
anything less would be unfair to our employees and to the
communities in which we operate.
I am pleased that we are heading in the right direction:
our lost-time injury rate for employees (per million hours
worked) decreased significantly to 2.3. Our 2015 goal is 0.5,
and I am confident we will get there—and beyond.
In addition, I want to underline our steadfast devotion to
corporate social responsibility (CSR). Our CSR commitment
is based on a simple, powerful idea: empowerment and
the creation of self-employment opportunities, rather than
charity, are the most durable form of community support and
development.
There are many examples of how this idea gets translated
into practice. For example, during 2011, we incorporated
45,545 additional Latin American families into our
“Patrimonio Hoy” program. This brings the cumulative total
participants to more than 350,000 families and 2.5 million
square meters of built surface. Another initiative is the
“Centros Productivos de Autoempleo” (Productive Centers of
Self-employment) program: small factories where people
are self employed manufacturing concrete blocks. During
2011, CEMEX established 16 new centers, bringing the total
number to 38 and benefiting more than 44,000 families.
Finally, our relationships with our key stakeholders—
customers, employees, shareholders, civil society
organizations, suppliers, communities, and governments—are
fundamental to the success of our business over the long
term. Recessions come and go, but relationships, properly
nurtured, continue to create stakeholder value year after
year. That is part of the reason that we have subscribed to
the United Nations Global Compact since 2004, joining likeminded
companies and organizations in subscribing to ten
universally accepted human rights, labor, environment and
anti-corruption principles.
This report is itself a vital component of our ongoing
dialogue with stakeholders. We are grateful to the members
of our Sustainable Development Advisory Panel for their
valuable input into our ongoing efforts to report more
transparently on our challenges as well as our successes;
to the many organizations and communities with which we
interact each day; and to you, whose thoughts and feedback
we welcome.
We look forward to working with you not only in 2012, but
for many years to come as we work together to build a more
sustainable future for us all.
Sincerely,
Lorenzo H. Zambrano
Chairman of the Board and Chief Executive Officer
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