2012 AND BEYOND - London & Partners

10 Section 02: Setting the scene
11
Introducing
London & Partners
Crowds in Trafalgar Square
welcome in Diwali, the five-day
Hindu festival of lights
Open-air events are a feature of a London summer
London & Partners is the official promotional organisation
for London. Our company attracts and delivers value to
business, students and visitors. London & Partners is a
not-for-profit public private partnership, funded by the
Mayor of London and our network of commercial partners.
Uniting London’s event remit – and providing a seamless
service to the world – is a crucial part of London & Partners’
extensive wider remit. Our name reflects our commitment
to working in partnership with organisations in London and
across the world to deliver our objectives. The organisation
works closely with relevant stakeholders to champion London
as THE destination for visitors, businesses and students.
‘Working in Partnership’ is and always will be at the heart of
the organisation.
The objectives of the company are to:
1. Promote London as the world capital of business, the
world’s top visitor destination and the world’s leading
centre of creativity and talent;
2. Work closely and collaboratively with a wide range of
other public and private institutions to ensure there are
consistent and effective messages promoting London as
a leading place to study, invest in and visit;
3. Take full advantage of the opportunity of the
London 2012 Olympic and Paralympic Games and
its legacy to promote London to the world, working
with LOCOG and other key partners.
EDF Energy London Eye in full swing