BID-Sunderland-Business-Plan-FINAL-WEB-VERSION

BID Sunderland
Putting
Sunderland
on the map
The City Council and its partners have a £30m capital
investment programme that will change the landscape
and bring new and exciting prospects for the city. The
BID will be at the heart of promoting a programme of
quality and sustainable events throughout the year to
attract a wide range of visitors - including families -
creating a positive image for Sunderland and bringing
real benefits for city centre businesses
17
You said
We will
• City centre businesses could capitalise more from
the current range of events.
• Existing events need more and wider marketing.
• More festivals and events are needed to attract
new visitors and audiences.
• Improved co-ordination of public transport could
make events more accessible.
• Support new events and festivals that widen the
appeal of the city centre’s entertainment offer to
a wider audience including families.
• Improve the marketing of city centre events including
a regular ‘listings’ guide.
• Use online, social media, and other technology to
encourage visitors into the city centre.
• Create a BID brand for all consumer facing projects
to become a badge of quality in the public mind.
• Create cultural food and drink events involving local
businesses and restaurants.
• Work with partners to develop an enhanced
Markets offer.
• Introduce parking offers for events and work with
partners for better co-ordination and routing of
public transport.
• Work with event organisers to improve the co-ordination
and impact of existing events.
Market Square
www.bidsunderland.co.uk