BID-Sunderland-Business-Plan-FINAL-WEB-VERSION
BID-Sunderland-Business-Plan-FINAL-WEB-VERSION
BID-Sunderland-Business-Plan-FINAL-WEB-VERSION
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<strong>BID</strong> <strong>Sunderland</strong><br />
Introducing<br />
the <strong>Sunderland</strong><br />
<strong>BID</strong><br />
If <strong>Sunderland</strong> city centre is to become the vibrant<br />
place we want it to be, much needs to improve<br />
Our city has a proud history and huge untapped potential.<br />
To realise this potential, though, we face many challenges.<br />
We believe the <strong>BID</strong> will not only address these challenges, but also create new future opportunities that will greatly<br />
benefit city centre businesses.<br />
Competition from Newcastle, Durham, the Metrocentre, retail parks and online retailers will continue to increase in<br />
the coming years. Action is needed now to make sure <strong>Sunderland</strong> is not left behind and to help the city hold its own<br />
as a vibrant, appealing place to visit.<br />
04<br />
Hundreds of business people have taken part in a series of presentations, workshops and meetings over the last<br />
few months. Your views have firmly shaped the <strong>BID</strong> priorities set out in pages 16-27 of this <strong>Business</strong> <strong>Plan</strong>.<br />
The <strong>BID</strong> will be a business-led, independent not-for-profit company run for the benefit of <strong>Sunderland</strong> city centre.<br />
More renewal and revitalisation is needed to help fill existing shops and buildings, improve the prosperity of local<br />
businesses, leisure and service providers and encourage new investment.<br />
A <strong>BID</strong> for <strong>Sunderland</strong> would send a strong message to investors and visitors that we are serious about making<br />
positive changes to our city centre, as well as attracting more visitors into the city centre and getting them to stay<br />
longer and spend more.<br />
It will enable us to put actions in place that will improve the visitor experience, better promote the city centre and<br />
ensure everyone feels safe while enjoying evenings out.<br />
Andy Bradley<br />
Chair of the <strong>BID</strong><br />
Steering Board and<br />
Centre Director of the<br />
Bridges, <strong>Sunderland</strong><br />
“The <strong>BID</strong><br />
is about<br />
working<br />
together to<br />
achieve<br />
something<br />
really special”<br />
In <strong>Sunderland</strong>’s 21st year as a city, a ‘yes’ vote would mark our coming of age and a huge step towards maximising<br />
our potential.<br />
The <strong>BID</strong> is about working together to achieve something really special and we very much hope you vote ‘yes’.<br />
Regards,<br />
Andy Bradley<br />
Chair of the <strong>BID</strong> Steering Board and Centre Director of the Bridges, <strong>Sunderland</strong><br />
www.bidsunderland.co.uk
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