Working papers - BHF National Centre - physical activity + health

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Findings from the Better Government for Older People Programme CONTINUED Better meeting the needs of older people – through delivering services differently What works? • a range of services provides flexibility to meet individual needs • help with mobility improves older people’s independence • older people can contribute to getting services right first time • managers and front line staff need motivation and training for joint working. The contribution of older people – active ageing What works? • accessible IT opportunities attract a lot of older people • offering a range of opportunities appeals to diverse interests • small-scale, local projects have encouraged innovation and creativity • involving older people in deciding priorities encourages participation. • publicity and support services (eg, transport) enables participation Tackling ageism and promoting positive images What works? • holding a local older people’s event to promote positive images • showing what older people contribute as active participants in their communities • building partnerships with the local press to challenge media stereotypes • introducing age diversity policies into local authorities’ own employment practices. Section 4 Active for later life | 8
Communication strategies A variety of strategies and methods can be used to improve communication and increase the involvement of older people. For example: • maximising the opportunities provided by existing older people’s forum groups • creating older people’s councils, panels or advisory groups • using small group or face-to-face interviews and other group work techniques • organising conferences and special ‘listening’ events • using mobile teams, road shows and information services • using peer mentor researchers and volunteers • outreach work among specific community groups eg, elders from ethnic communities • using new communication methods eg, drama and creative writing • creating new communication channels eg, letter writing, an internet network or a telephone network. Practical opportunities Involving older people can be much more than asking for their ideas and making use of their experiences in programme design. There is ample evidence of the practical ways in which older people can (and should) become active participants in programme development including: • promotion (as active Ambassadors) using local radio and media and visiting local groups and organisations • becoming leaders, teachers and coaches to physical activity opportunities • Senior Peer Mentors, encouraging and motivating others to take the first steps into physical activity • Physical Activity Buddies who accompany a friend to regular activity • becoming actively involved in programme evaluation. SUMMARY • make sure that older people have their say and are listened to • older people have a wealth of experience to share • listening to older people demands a significant investment of resources and time • perhaps the most critical issue is the extent to which agencies can turn listening into action • older people should be involved in the planning, promotion, practical implementation and evaluation of any programme. Section 4 Active for later life | 9
Page 1 and 2: Swimming Walking the dog Taking the
Page 3 and 4: WORKING PAPER 1 Involving older peo
Page 5 and 6: Levels and stages of participation
Page 7: Findings from the Better Government
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Page 13 and 14: Individual differences Older people
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Page 17 and 18: Resistance to falls advice and inte
Page 19 and 20: Getting started - the induction pro
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Page 23 and 24: WORKING PAPER 3 Population wide int
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WORKING PAPER 7 Training for those
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WORKING PAPER 8 Promoting and marke
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Promoting and marketing physical ac
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WORKING PAPER 11 Working with older
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Working with ethnic minority elders
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Working with older men CONTINUED 1.
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Working papers - BHF National Centre - physical activity + health

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