Perception in Communication
Perception in Communication
Perception in Communication
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• Sends out strong physical stimulus: contrast, bl<strong>in</strong>k<strong>in</strong>g,<br />
loudness, etc.<br />
• Elicits emotion -- TV dramas, memory aid: when tak<strong>in</strong>g notes<br />
on an article, write your emotional response to it<br />
• Is unexpected? (This may draw your attention or conversely,<br />
you may miss it entirely with your m<strong>in</strong>d fill<strong>in</strong>g <strong>in</strong> the miss<strong>in</strong>g<br />
pieces you expected to receive.)<br />
• Fits a pattern<br />
• Previous knowledge that gives it context<br />
• Interests you<br />
• Connects to basic needs (belong<strong>in</strong>g, sex, danger, hunger...)<br />
Cultural filters will be determ<strong>in</strong><strong>in</strong>g the answers to these<br />
questions—<br />
> What hooks your emotions?<br />
> What is "normal" and what is "unexpected", etc.
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