Perception in Communication

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Audience Conditions • Information needs • Attitude • Values • Interests • Confidence • Social context
• Noise is a physical disturbance in the signal (such as static, a torn page in a magazine, glare, channel overload). • ‘Noise’ describes anything that might distort or interrupt communication, e.g :- Mental distraction--your attention is elsewhere Relationship between those who are communicating Language gap Emotional reactions Differences in interpretation, in knowledge
Page 2 and 3: ‘Perception as a process which in
Page 11 and 12: • One day a father of a very weal
Page 13 and 14: ‣ People’s understanding of the
Page 15 and 16: • Our perception of reality is le
Page 17 and 18: • The world deluges us with senso
Page 19: Stimulus Conditions • Intensity

Perception in Communication

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