Hiab Method - cargotec.picturepark.com

By acquiring Navis, the leading
terminal operating system (TOS)
provider, Cargotec will further
strengthen its ability to provide
total solutions for terminal
customers.
strive to keep its current hold in established
markets such as Europe and North America
and work to take a stronger stance in China
and in the other BRIC countries: Brazil, Russia
and India.
Although Cargotec’s strategy underlines
the importance of emerging markets, services
and internal clarity, Mäkinen reminds that
the core of the strategy is the customer.
“We make constant efforts to better understand
our customers through their business
needs,” Mäkinen says.
Cargotec’s strategy is based on customer
insight while flexibly adapting to changes in
the world economy and Cargotec’s industry.
“Focusing on customers and customer seg-
GLOBAL MEGATRENDS 4/4
LACK OF CRITICAL
RAW MATERIALS
1.35 trillion
ments means that we are adapting our offering
from a customer point of view. We will
make decisions where to invest and what to
divest. We are going to invest in the areas
where we feel that we can be the world market
leader. To strengthen selected offering
and segments is our ongoing journey,” Mäkinen
explains.
The Navis acquisition supports Cargotec’s
strategy to focus on customers and invest in
attractive customer segments. With this acquisition,
the company has taken the first steps
to develop its business according to customer
needs. By acquiring Navis, the leading terminal
operating system (TOS) provider, Cargotec
will further strengthen its ability to provide
total solutions for terminal customers.
The customer is at the heart of Cargotec’s
refined strategy and a genuine customer perspective
is key to everything the company
does. Cargotec’s future is not set in stone, but
one thing is certain: from a customer’s perspective,
the years to come look more promising
than ever. Cargotec is going to serve its
customers far better than competition can
even aspire to, grow faster than the market –
and keep cargo on the move.
As of 2010, the US
government estimates that
the world has proved oil
reserves in the neighbourhood
of 1.35 trillion barrels.
The refined strategy
keeps old promises
Cargotec’s customer promise ‘we keep
cargo on the move TM ’ sounds simple
enough, but when you take a look at
the larger picture, it is anything but
easy.
The promise drives business, guides
behaviour – and is downright
challenging to live by. It is difficult,
because Cargotec never makes empty
promises. Keeping cargo on the move
requires genuinely understanding how
the customers’ businesses operate
and fully appreciating all the nooks and
crannies of their business environment.
Cargotec provides cargo handling
solutions and services for on-road,
industrial, harbour and marine cargo
handling and offshore load handling.
In practise, it means being on the
cutting edge of technology whether the
issue at hand is automated container
handling or hydraulic hybrid drive
terminal tractors. Cargotec needs to
know how offshore support vessels
operate day in and day out, how
EU’s machinery directive sets safety
standards on new levels and how this
affects crane operation businesses.
Whatever happens in the customers’
business environment, keeping cargo
on the move means Cargotec needs to
be on top of it.
Cargotec’s mission is to improve the
efficiency of cargo flows. The company
does this by helping customers’
operations run more efficiently:
Cargotec delivers reliable equipment
and services, maximises fleet and ship
productivity, and can help in improving
operations’ total performance with
complete systems, concepts and
design.
Cargotec´s goal to provide customer
solutions in 2015 starts with a plan to
focus globally on customers. In 2011,
all eyes and ears are on the customer:
listening, learning, and making sure
Cargotec is up to speed when it comes
to customer needs.
HIAB METHOD 23