January - Stylist and Salon Newspapers

WHAT’S NEW IN THE MARKET
1. Restore Hair’s Proteins and Enhance Moisture
Celebrity hairstylist, Philip Pelusi created a revolutionary hair treatment that actually restores hair’s
proteins and enhances moisture by using heated styling tools, such as flat irons and blow dryers. It is
excellent product for time-crunched people.
By using nanotechnology, Pelusi was able to boost the conditioning effects of heat to strengthen the
hair shaft, making hair healthier and shinier. The product increases the hair’s essential proteins, such
as wheat amino acids, to reinforce the building blocks of cell renewal.
This unique multi-task styling treatment’s unique formula and smart approach to hair maintenance
gives great results. RepairHair, P2 by Philip Pelusi, is infused with organic herbs and is highly effective
for thermal styling, which boost conditioning effects of enhancing proteins such as wheat amino acids
and a cystine silicone complex that strengthen the hair shaft for fresh shining hair. Micro-emulsion
technology helps these ingredients penetrate into the damaged keratin site in the hair, making hair literally
look brand new.
For more information, call 888-263-4720 ext. 218 or visit www.philippelusi.com.
2. Men Evolutionary Grooming from J Beverly Hills
J Beverly Hills Men introduces a select range of six products to evolved men looking for products
that offer an edge in performance, prestige and appeal:
Moisturizing Shampoo is formulated with a combination of aloe and nettle botanical extracts that
provide moisture balance to the hair and scalp, while providing natural healing and gentle cleansing
properties. Strong Hold Gel has the ability to lock in style, providing dependable long lasting hold for
maximum all day control without buildup or flaking.
Texturizing Cream provides lightweight pliable hold for stylized looks. Its conditioning agents
provide added moisture benefits. Light Hold Pomade boosts shine without greasy residue.
Molding Putty’s high tech formula is enhanced with styling resins that offer a lightweight strong
hold sculpted second day look. Vitamin B5 thickens and moisturizes the hair, making any style possible.
For more information, call 800-980-0098 or visit www.jbeverlyhills.com
3. Jet-Setting Style
The new Diane Jetz Mini Flat Iron is perfect for jet-setting style on the go. Create ultra smooth,
polished hair with super-hot 420-degree ceramic plates that stop static and seal in moisture. Ergonomic
grip, mini size and extra-long cord make this a must have, take anywhere style tool.
Diane products are distributed by Fromm International, a leading designer and manufacturer of
world class salon products. All Fromm products are made from the finest materials and workmanship,
and carry warranty protection. For information, call 800-323-4252 or visit www.frommonline.com.
4. The Next Generation in Styling Tools
As a provider of ceramic and nano tourmaline technology, HAI continues to offer hairstylists premier
styling products with the launch of the brand new HAI Classic Pro line.
HAI Classic Pro is the next generation of salon professional styling tools from HAI Classic with
new and improved technology and features. The new line has improved ergonomic designs with new
non-slip finger grips and beautiful silver polyurethane outside coatings. The new tools are much lighter
than the previous HAI Classic tools. Nano Tourmaline infused ceramic plates create gorgeous, glossy
and smooth hair in just one pass.
The brand new line of HAI Classic Pro flat irons includes the 1 ¼-inch Convertible, the 2 ¼-inch
HAI-2, the 3/8 inch Twig and the one-inch NuStik. Don’t forget about the re-designed HAI Classic
Pro SST Ionic Hair Dryer, Iron Glove, Iron Tips and Ceramic Brushes.
For more information, call 877-212-8700 or visit www.haiclassicpro.com.
5. Affinage Continues To Expand Indigo Styling Line
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Boost, designed to create lift at the root, and Polisher, a liquid shine serum, are the latest product
additions to Indigo, a line of styling products from Affinage. Designed to work in tandem or cocktailed
with the line’s other offerings, Boost and Polisher are the perfect compliment to beautiful, shiny hair.
Boost adds incredible volume, body and control (hold factor 2) to any hairstyle while adding extra
texture to all hair types. Polisher is a liquid shine serum that is used sparingly on dry hair.
Both Boost and Polisher will be available in salons February 2009. Each water-soluble product in
the Indigo line features the stunning blue design, colored product categories and specific hold factors
ranging from zero (hold-free shine), one (gentle), two (firm hold) and three (ultra-strong hold). Indigo
products are designed to be cocktailed to achieve an endless variety of styles.
For more information, call 877-597-2929 or visit www.affinage.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
CALIFORNIA STYLIST & SALON | JANUARY 2009 | 19