In this issue... 7 8 12 Beauty Business Buzz Business consultant Shannon Wells offers five top New Year’s resolutions to consider implementing in your business that will help you create a powerful, unforgettable new year. Blue Highways Jerry Tyler explains how it is that in these challenging times, which to some seem insurmountable in there depth <strong>and</strong> scope, we can st<strong>and</strong> with such longing <strong>and</strong> assured faith that we, as an industry, can not only survive these times but can actually thrive. Esthetic Endeavors The current economy may represent the worst of times, but it also is full of valuable lessons. Judy Culp explains that it is also the best of times to be an esthetician. The opportunities are exp<strong>and</strong>ing, the field is growing <strong>and</strong> even more education is available. Industry Remains Optimistic . . . . 6 Beauty Business Buzz . . . . . . . . . 7 Blue Highways . . . . . . . . . . . . . 8 Retail Matters . . . . . . . . . . . . . . 9 Political Changes. . . . . . . . . . . .10 Esthetic Endeavors . . . . . . . . . .12 Better Business . . . . . . . . . . . . .13 Spring Show Season . . . . . . . . .14 California Board News . . . . . . . .14 Classifieds . . . . . . . . . . . . . .15-17 The Nail Extension . . . . . . . . . . .18 Calendar . . . . . . . . . . . . . . . . .18 What’s New in the Market . . . . . .19 On the cover... Photo Courtesy of Professional Beauty Assoc. 2008 Emerging Latina Collection by Latino Fashion Group Allen Ruiz, Leonardo Rocco, Paul Vega, Will Harries You Have Power to Thrive in 2009 From the Editor Lisa Kind OK, maybe “power” is overstating it, but you do have influence over this new year. We all own 2009. We aren’t deaf to the news about economic difficulties, we aren’t unaffected, but we can all choose not to let difficulties own us. We own 2009. We own the economy. We own the talents we bring to our businesses. So how can you go about taking control? How can you help change the world? I bet you are already doing it, <strong>and</strong> reading this issue of the <strong>Stylist</strong> will make you even better at it. Let me point out some highlights. To set the mood, on page 8, Jerry Tyler’s article “True Success is a Matter of Choice” reminds us of what change each member of the industry can bring to people looking for relief. You may not have equated your role in the salon as being similar to a movie star, but his insights into how the movie industry helped during the Great Depression just might help you see the reason you can. You’ll find another famous media reference in Judith Culp’s article “Esthetiticans are Caught Between the Best <strong>and</strong> Worst of Times,” found on page 12. She reminds estheticians how great the times are now, with unparalleled opportunities <strong>and</strong> technologies. Although the economy dampens the enthusiasm of many, she’ll point out simple <strong>and</strong> practical ways you can hone your practice to survive the worst of times. Following along the theme of staying positive about 2009, look at “Beauty Industry Leaders Remain Optimistic in 2009” on page 6. You will enjoy the upbeat message you will find in the interviews found there. One specific source of revenue, <strong>and</strong> thereby survivability, can be found in an article from the NCA page 9. It explains how “Retail Matters,” highlighting reasons retail is good <strong>and</strong> can help you survive in these tough economic times. It also highlights a new campaign NCA is undertaking to help the industry pull through until the economy equalizes. There are a few things you should be aware of with the upcoming political changes. “PBA Tracks Political Changes” will take you through several legal <strong>and</strong> financial changes that might take place soon. You will be glad to know all but one are potentially positive changes. Look <strong>and</strong> see what you think of these possible upcoming changes on page 10. How did you feel when you heard about the recent corporate bailouts? Neil Ducoff ’s “Accountability – No Compromise” on page 13 will leave you no doubts about how he felt, <strong>and</strong> leaves no doubt about how accountability matters to this industry, from top to bottom. Setting goals should be your first step to empower yourself to thrive in 2009. On page 7 in Shannon Wells article “Top New Year’s Resolutions that Will Create a Powerful Business,” she offers five top resolutions to consider implementing that can be a powerful dynamic in creating a successful year for your business. Although the economy is suffering, the beauty industry remains steadfast. A positive attitude <strong>and</strong> optimistic outlook does wonders for your clients, imagine what it can do for you! Never feel powerless. You have power <strong>and</strong> influence. I invite you to use them in 2009 to make yourself – <strong>and</strong> your industry – thrive. 4 | JANUARY 2009 | CALIFORNIA STYLIST & SALON
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