For More Information Please Contact: THOMAS BRANTA, MARKET DEVELOPMENT MANAGER Green Bay/Pleasant Prairie 262-308-7548 BRAD MILLER, MARKET DEVELOPMENT DIRECTOR, Green Bay/Pleasant Prairie 630-743-9226 JEFF MCCLURE, AREA SALES DIRECTOR, Green Bay 920-436-1509 AIJA JANTZ, AREA SALES DIRECTOR, Pleasant Prairie 262-947-9384 SUPERVALU Green Bay Distribution Center 451 Joannes Ave., Green Bay, WI 54304 4 WISCONSIN GROCER www.wisconsingrocers.com SUPERVALU Pleasant Prairie Distribution Center 7400 95th St., Pleasant Prairie, WI 53158
WGA OFFICERS CHAIRMAN Lee Guenther T.A. Solberg Company Inc., Minocqua, WI VICE CHAIRMAN Brad Brooks Affiliated Foods Midwest, Norfolk, NE SECRETARY/TREASURER William Dowling Roundy’s Supermarkets, Inc., Milwaukee, WI BOARD OF DIRECTORS Nick Balistreri Sendik, Whitefish Bay, WI Gary Bickmore Nash Finch, Minneapolis, MN Kent Burnstad Burnstad’s, Tomah, WI Mike Coppersmith Festival Foods, New London, WI Derek Crawford Kraft Foods, Northfield, IL Jeff Firnett Bunzl Distributing Karen Godin Godin’s Piggly Wiggly, Mequon, WI Aija Jantz SUPERVALU, Pleasant Prairie, WI Steve Loehr Kwik Trip, La Crosse, WI Paul Lucas MillerCoors, Milwaukee, WI Dave Koenig Piggly Wiggly Midwest, Sheboygan, WI Tim Metcalfe Metcalfe Markets, Inc., Madison, WI Kevin P. Morris Coca-Cola Bottling Company, Milwaukee, WI Dave Ryman CERTCO, Inc., Madison, WI David Spiegelhoff Gooseberries, Burlington, WI Don Symonds Lipari Foods, Warren, MI WGA STAFF PRESIDENT/CEO Brandon Scholz VICE PRESIDENT-GOVERNMENT AFFAIRS & COMMUNICATIONS Michelle Kussow EVENTS DIRECTOR Cheryl Lytle OPERATIONS DIRECTOR Sarah Decorah MEMBERSHIP SERVICES REPRESENTATIVE Debbie Schneider Please help us conserve resources. If you are receiving multiple copies or wish to be removed from this mailing list, please call the WGA office at 888/342-5942. <strong>Wisconsin</strong> Grocer is published five times a year by: <strong>Wisconsin</strong> <strong>Grocers</strong> <strong>Association</strong>, Inc. One South Pinckney Street, Suite 504 Madison, WI 53703 www.wisconsingrocers.com Toll free 888/342-5942; fax 608/244-9030. Materials in this publication may not be reprinted in any form without permission of the <strong>Wisconsin</strong> <strong>Grocers</strong> <strong>Association</strong>, Inc. EDITORIAL INFORMATION: Publication dates; March, May, July, October, January. Please submit all press releases and stories to Brandon Scholz, Publisher at the <strong>Wisconsin</strong> <strong>Grocers</strong> <strong>Association</strong>, Inc., One South Pinckney Street, Suite 504, Madison, WI 53703; toll free 888/342-5942; fax 608/244-9030. <strong>Wisconsin</strong> Grocer magazine is designed by Lorraine Ortner-Blake, lorrjim@dwave.net. ADVERTISING INFORMATION: Please submit all advertising material and questions to Cheryl Lytle, <strong>Wisconsin</strong> <strong>Grocers</strong> <strong>Association</strong>, Inc., One South Pinckney Street, Suite 504, Madison, WI 53703, call 608/244-7150; fax 608/244-9030; email cheryl@wisconsingrocers.com. 2008 Year End Review Issue Everything! A growing number of consumers view private label grocery products as a better value. Page 20 6 From the Chairman What WGA Offers 9 From the President Have You Won the Customer Lately? 10 Government Affairs Monumental <strong>Change</strong> 12 Data Breach and Identification Theft 13 Communications 19 What’s in a Brand Name? Private Label 21 Operations 22 Lower Your Business Costs 23 Membership Services 24 New Year’s Resolution: Reduce Shrink 26 Events Look Back at WGA’s Year with letters from the Chairman and President and all the WGA departments: Communications, Events, Operations, and Membership Services. W H A T ’ S I N A Brand Name? 8 Ace Equipment 2 Affiliated Foods 16 Capital Newspapers 31 Certco Food Distribution Center 16 Focus on Energy 15 J&B Group 18 Lipari Foods 29 Nash Finch Company 25 Professional Cards 3 Russ Davis Wholesale, Inc. ON THE COVER Grocer of the Year Award Leo and Rosemary Hansen, Grocer of the Year award recipients, and other faces from 2008 WGA events. 30 Shazam 7 Shullsburg Creamery 32 Society Insurance 11 TCI Architects/ Engineer/Contractor 15 Sysco 4 SUPERVALU 12 <strong>Wisconsin</strong> Lift Truck 16 <strong>Wisconsin</strong> Lottery 18 <strong>Wisconsin</strong> Milk Marketing Board 17 <strong>Wisconsin</strong> Public Service This magazine was printed on Utopia Two: Extra Green Gloss. This paper is FSC certified with 30% postconsumer recovered fibers (PCRF ) and green power renewable energy. The Forest Stewardship Council (FSC) sets forth principles, criteria, & standards for the wood fiber industry that span economic, social, and environmental concerns. FSC was created to change the dialogue about and the practice of sustainable forestry worldwide. FSC standards for forest management have now been applied in over 57 countries around the world. FSC certification means that a product has passed through a complete “chain of custody” from an FSCcertified forest, to an FSC-certified paper manufacturer, to an FSC-certified merchant, and an FSC-certified printer. Each part of the chain has its own standards for compliance. PRINTED ON RECYCLED PAPER 2008 Year End Review WISCONSIN GROCER 5
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