Pg 147 - Berjaya Corporation Berhad

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12 Berjaya Land Berhad (201765-A) Annual Report 2005 CEO’s Review of Operations Berjaya Tioman Beach, Golf & Spa Resort, Pahang - Shahzan Villa. HOTELS AND RESORTS DEVELOPMENT Berjaya Hotels & Resorts The Hotels & Resorts Division delivered a better performance for the financial year under review as compared to the preceding year despite being plagued by the aftermath effect of the tsunami disaster that hit the Indian Ocean on 26 December 2004 which had disrupted the regional tourism industry. Berjaya Tioman Suites, Pahang - Swimming Pool. We were very fortunate that our affected beach resorts, Berjaya Langkawi Beach & Spa Resort and Berjaya Mount Royal Beach Resort, Sri Lanka suffered minor damages only and the resorts expeditiously resumed their normal operation shortly after the disaster.
Berjaya Land Berhad (201765-A) Annual Report 2005 13 1 3 The tsunami disaster did not affect our resorts located on the East Coast of Peninsular Malaysia significantly as it happened during the low season. The strong performance in the first nine months of the year, riding on the strong tourist arrivals that surpassed 15 million and the improvement in the global travel industry helped to cushion the post tsunami weak performance. 2 1. Berjaya Le Morne Beach Resort & Casino, Mauritius. 2. Berjaya Redang Beach Resort, Terengganu - Deluxe Seaview Room. 3. 18-hole Championship Golf Course at Berjaya Tioman Beach, Golf & Spa Resort , Pahang. Occupancy rate showed a marginal increase but the average room rate had strengthened by RM24 as compared to the previous year after a higher room rate was registered by the newly-completed suites at Berjaya Langkawi Beach Resort and the rise in room rate for our overseas resorts in Seychelles. During the year, we leveraged on our marketing and sales promotions to capture more businesses from both in-bound and domestic leisure travel sectors via aggressive marketing activities and wider sales representations in overseas markets. Our direct marketing strategy with the attractive “All Inclusive” packages and active participation in the local travel fairs such as MATTA and MITF, achieved commendable sales results for our hotels and resorts in the domestic market. Our city hotel, Berjaya Times Square Hotel & Convention Center continued to register higher revenue from leisure travellers especially from the Middle East market while we continued to strategise to penetrate the lucrative incentive travel and corporate segments. Nevertheless, the hotel is competing with new rivals with the opening of new hotels in the Kuala Lumpur market. Our overseas resorts in Seychelles and Mauritius registered positive growth with encouraging support from the respective local governments which are actively promoting their tourism industry to overseas markets and providing attractive incentives to the hotel operators. Our overseas resorts contributed more than half of the division’s revenue with higher and better average room rates. Barring any untoward incidents, we would continue to ride on the improvement in the business and leisure travel underpinned by the continued favourable domestic and overseas economic performance. With increasing levels of business activity, we are taking every opportunity to maximise profitability by maintaining tighter control over operating costs, improving efficiencies across our hotels and resorts, whilst keeping capital expenditure spending under close review. VACATION TIMESHARE For the year under review, revenue for Berjaya Vacation Club Berhad (“BVC”) dropped 11.2% to RM40.99 million from RM46.2 million recorded in the previous financial year due to slower membership sales resulted from the general slow down in the timeshare market. Results from travel fairs were lower than expected as most of the patrons were repeat visitors who are either our members or those who prefer packaged tours. As a continuous effort to maintain and upgrade the quality of BVC memberships, BVC underwent major refurbishment to its properties in Paradise Lagoon Holiday Apartment in Port Dickson and KL Plaza Condominium during the year under review. Due to the encouraging response from members and to provide a competitive edge over other timeshare operators, BVC had continued to expand on its affiliated resorts from 50 locations last year to 94 locations this year, both for local and overseas destinations. As part of its marketing and promotional efforts, BVC continued to participate in major promotions and travel fairs organised by various leisure-related organisations. This marketing effort emphasized on a more personal approach and provision of additional customer services. As a continuous effort to improve its customer service quality, a new employee reward
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