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THE MATERIAL-HANDLING REFERENCE - Manitou Groupe

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CaPturing<br />

grOWth<br />

DEvELOP<br />

nEW PrESEnCE<br />

• Create usage & market reference<br />

• Find an angle<br />

• Rightsize local organization<br />

• Grow dealers presence<br />

LEvEragE MarkEt<br />

LEaDErShiP<br />

• Make <strong>Manitou</strong> « Easy to deal with »<br />

• Enlarge the product offer « cross-sell »<br />

• Develop the key accounts sales<br />

• Improve the upsell per machine<br />

STraTEgy<br />

EnLiSting thE grOuP<br />

iN a NEw grOwTh CyClE<br />

Following 2010, which came as a transition and recovery<br />

after the brutal crisis of 2009, the beginning of a new growth cycle<br />

should permit <strong>Manitou</strong> to confirm its recovery and return to a healthier<br />

and more profitable situation. By submitting an operating plan<br />

targeted at promoting growth based on 4 primary objectives, a<br />

strong message was given both to networks,<br />

and to employees and shareholders, concerning<br />

the group’s ambition to continue its development<br />

inStiLL fOrECaSt<br />

CuLturE & tOOLS<br />

• For business predictability (ours+dealers’)<br />

• For customer focus<br />

• For suppliers’ visibility<br />

• For manpower ramp-up<br />

EnfOrCE OPS<br />

PrEDiCtaBiLity<br />

• Manage diversity<br />

• Improve productivity<br />

• Increase competencies<br />

• Revisit domain boundaries<br />

2010 aNNual rEpOrT<br />

on a sustained and controlled basis.<br />

DELivEring<br />

grOWth<br />

9

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