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THE MATERIAL-HANDLING REFERENCE - Manitou Groupe

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coMpact equipMent division sales By geographical region<br />

10%<br />

Rest of the world<br />

63%<br />

Americas<br />

1%<br />

France<br />

2010<br />

27%<br />

Europe<br />

2.1.2 sales By Business<br />

sector<br />

The Group designs, assembles and distributes products aimed at the<br />

construction, agriculture and industrial markets.<br />

– in the construction sector, the market experienced a significant upturn<br />

as a result of an end to destocking by dealers and the reselling of surplus<br />

equipment by leasing companies. In spite of this technical improvement,<br />

underlying construction markets remained flat throughout the year. The<br />

residential sector showed no signs of any improvement across all continents,<br />

with the exception of Germany and Scandinavia in the second half of the<br />

year. After generating no business for the Group in 2009, leasing companies<br />

began to restock their fleets. Those orders, which bore no comparison<br />

to previous levels of business seen in 2007-2008, accounted for 4% of<br />

consolidated sales.<br />

2010 sales in the construction market represented 45% of total consolidated<br />

sales as compared to 42% in 2009.<br />

9%<br />

Rest of the world<br />

60%<br />

Americas<br />

1%<br />

France<br />

2009<br />

MANAGEMENT REPORT<br />

31%<br />

Europe<br />

– in the agricultural sector, demand gradually improved, driven by<br />

equipment renewals, an improvement in milk prices in Europe and the United<br />

States, and a return to improved access to borrowing in Eastern Europe,<br />

the Ukraine and Russia. With its end user markets much more focused on<br />

breeding and milk, the Group saw little benefit from soaring grain prices,<br />

which triggered an increase in the price of supplies for breeders.<br />

2010 sales in the agricultural sector represented 31% of total consolidated<br />

sales as compared to 34% in 2009.<br />

– in the industrial sector, where the Group’s presence extends<br />

across businesses as diverse as manufacturing, the wood industry, waste<br />

reprocessing and materials transformation, there was a widespread fall in<br />

investment in capital goods.<br />

The industrial sector accounted for 24% of consolidated sales in 2010,<br />

unchanged relative to 2009.<br />

ANNUAL REpoRt 2010 MANiTOu grOuP<br />

49

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