A Presentation by Karl Bistany Future Media Services - sportcentric

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Small Is Beautiful<br />

Changing Consumer Patterns<br />

Thursday, 26 November 2009

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Small Is Beautiful Changing Consumer Patterns Thursday, 26 November 2009

Small Is Beautiful Changing Consumer Patterns Traditional above the line advertising severely challenged Digital media can deliver an addressable audience with guaranteed views/action/acquisition Sports can deliver passionate communities with prolonged viewing sessions (unlike YouTube style snacking) Harness your community and monetising it becomes a reality Thursday, 26 November 2009

Page 1 and 2: Revenue Generation Thinking Out of
Page 3 and 4: Big Boys Game? Major rights holders
Page 5 and 6: If not TV Rights Then What? Hosting
Page 7 and 8: Community Movements Present a Chall
Page 9: Small Is Beautiful Changing Consume
Page 13 and 14: Small Can Become Big 15,000 30,000
Page 15 and 16: Thinking in the Box Is Your Product
Page 17 and 18: British Gas and British Swimming -
Page 19 and 20: One Last Thought... How many of you

A Presentation by Karl Bistany Future Media Services - sportcentric

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