A Presentation by Karl Bistany Future Media Services - sportcentric
A Presentation by Karl Bistany Future Media Services - sportcentric
A Presentation by Karl Bistany Future Media Services - sportcentric
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British Gas and British Swimming - a Case Study<br />
So far... the strategy has resulted in...<br />
A new major swimming tournament to be shown on the UK’s premier<br />
network BBC1<br />
And in principle agreement <strong>by</strong> Channel 4 to broadcast a 12 part swimming<br />
lifestyle TV series in 2010<br />
A new online strategy - outward facing, a new swimming website is to be<br />
launched in a groundbreaking partnership with the BBC sport site. Designed<br />
to drive increased participation in the sport through star endorsement<br />
Contact. Andrew Thompson at Quicken <strong>Media</strong> +447802 168237<br />
Thursday, 26 November 2009
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