A Presentation by Karl Bistany Future Media Services - sportcentric
A Presentation by Karl Bistany Future Media Services - sportcentric
A Presentation by Karl Bistany Future Media Services - sportcentric
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Small Is Beautiful<br />
Changing Consumer Patterns<br />
The digital revolution fragments audiences and creates communities<br />
passionate about their areas of interest making traditional linear<br />
broadcast offerings a far weaker proposition (except for elite sports<br />
content)<br />
Sports governing bodies have communities that are very passionate<br />
about their sport - you are in the business of sport and passion<br />
Advertisers and sponsors are now seeking means <strong>by</strong> which they can plug<br />
into these passionate communities that represent not only today’s<br />
consumers but also those of tomorrow.<br />
Consumers must be addressable = high c/000 (CPM)<br />
Thursday, 26 November 2009
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