IT transformations - Capgemini Consulting Nederland
IT transformations - Capgemini Consulting Nederland
IT transformations - Capgemini Consulting Nederland
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
help them save costs, but will also<br />
result in faster rollout speeds, broader<br />
coverage, and reduce the time-tomarket<br />
for new services.<br />
Network sharing and outsourcing is<br />
becoming a key priority for operators<br />
to enhance operational efficiencies<br />
and reduce costs. Leading global<br />
operators such as Orange, Vodafone,<br />
and TeliaSonera have all outsourced<br />
network operations in order to<br />
develop lean business models 35 .<br />
Similarly, in both emerging and<br />
developed markets, operators such<br />
as 3 UK, T-Mobile, and Bharti have<br />
forged network sharing deals 36 .<br />
Sustainable Efficiency<br />
Today, TME players operate in an<br />
increasingly complex environment<br />
with a multitude of services,<br />
diverse geographical footprint, and<br />
numerous support systems. This has<br />
resulted in enlarged organizations,<br />
increased process complexity, and<br />
multi-layered technology platforms,<br />
all designed to meet the growing<br />
needs of consumers. Due to this,<br />
the profitability of operators has<br />
also suffered. The average EB<strong>IT</strong>DA<br />
margin of major European operators 37<br />
has witnessed a fall of nearly 12%<br />
between 2005 and 2009. Operators,<br />
therefore, require a step change in<br />
operational efficiency in order to<br />
remain profitable and competitive.<br />
Sustainable efficiency is a holistic<br />
approach to drive value and reduce<br />
costs across the organization. In<br />
order to implement it, a behavioral<br />
change is required at the heart of<br />
the transformation and a change in<br />
the way employees and employers<br />
approach, plan, and execute their<br />
work. This lean thinking can ensure<br />
sustainability and continuous<br />
improvement at every level. TME<br />
players can achieve significant<br />
benefits by holistically revisiting their<br />
organizational structures, operating<br />
models, and processes to remove<br />
waste and balance resources in both<br />
the front- and back-office operations.<br />
However, players need to keep in<br />
mind that implementing a truly<br />
sustainable operational excellence<br />
culture demands time and should not<br />
be viewed as a quick fix.<br />
Green Telco<br />
Operational renewal measures<br />
should be aimed at not only<br />
saving costs but also making a<br />
meaningful contribution towards the<br />
environment and benefiting from<br />
the corresponding goodwill. Even<br />
customer decisions today are driven<br />
by environmental friendliness and<br />
sustainability. Many customers are<br />
increasingly opting for online or<br />
e-bills over paper bills. Therefore,<br />
deploying focused initiatives around<br />
improving cooling efficiencies,<br />
reducing energy consumption, and<br />
implementing low carbon programs<br />
to realize tangible savings, should be<br />
the key priority for operators.<br />
Some operators are already deploying<br />
focused initiatives such as low carbon<br />
programs and the reduction of energy<br />
usage for sustainable cost reduction.<br />
BT has achieved a 43% global carbon<br />
intensity reduction through initiatives<br />
such as sourcing 41% of UK energy<br />
requirement from renewable sources<br />
and adopting a global energy savings<br />
campaign 38 . In another example,<br />
Vodafone has implemented measures<br />
aimed at reducing energy usage and<br />
its associated costs in its operations<br />
across multiple locations. The<br />
company has deployed initiatives<br />
to improve cooling, modernize its<br />
network equipment, and reduce diesel<br />
usage 39 .<br />
In conclusion, the Digital Renewal<br />
responses of TME players enable<br />
them to effectively address their most<br />
pressing challenges. By focusing<br />
on the five key priorities of this<br />
approach, players can enhance<br />
customer experience, develop a<br />
35 Company Websites.<br />
36 Company Websites.<br />
37 Belgacom SA; BT Group plc; Deutsche Telekom AG; France Telecom SA; Koninklijke KPN N.V.; Telecom Italia SpA;<br />
Telefonica SA; Telenor ASA; TeliaSonera AB; Vodafone Group plc.<br />
38 Corporate Responsibility, The BT story on Carbon Reduction, April 2010.<br />
39 Company Website.<br />
18