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IT transformations - Capgemini Consulting Nederland

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help them save costs, but will also<br />

result in faster rollout speeds, broader<br />

coverage, and reduce the time-tomarket<br />

for new services.<br />

Network sharing and outsourcing is<br />

becoming a key priority for operators<br />

to enhance operational efficiencies<br />

and reduce costs. Leading global<br />

operators such as Orange, Vodafone,<br />

and TeliaSonera have all outsourced<br />

network operations in order to<br />

develop lean business models 35 .<br />

Similarly, in both emerging and<br />

developed markets, operators such<br />

as 3 UK, T-Mobile, and Bharti have<br />

forged network sharing deals 36 .<br />

Sustainable Efficiency<br />

Today, TME players operate in an<br />

increasingly complex environment<br />

with a multitude of services,<br />

diverse geographical footprint, and<br />

numerous support systems. This has<br />

resulted in enlarged organizations,<br />

increased process complexity, and<br />

multi-layered technology platforms,<br />

all designed to meet the growing<br />

needs of consumers. Due to this,<br />

the profitability of operators has<br />

also suffered. The average EB<strong>IT</strong>DA<br />

margin of major European operators 37<br />

has witnessed a fall of nearly 12%<br />

between 2005 and 2009. Operators,<br />

therefore, require a step change in<br />

operational efficiency in order to<br />

remain profitable and competitive.<br />

Sustainable efficiency is a holistic<br />

approach to drive value and reduce<br />

costs across the organization. In<br />

order to implement it, a behavioral<br />

change is required at the heart of<br />

the transformation and a change in<br />

the way employees and employers<br />

approach, plan, and execute their<br />

work. This lean thinking can ensure<br />

sustainability and continuous<br />

improvement at every level. TME<br />

players can achieve significant<br />

benefits by holistically revisiting their<br />

organizational structures, operating<br />

models, and processes to remove<br />

waste and balance resources in both<br />

the front- and back-office operations.<br />

However, players need to keep in<br />

mind that implementing a truly<br />

sustainable operational excellence<br />

culture demands time and should not<br />

be viewed as a quick fix.<br />

Green Telco<br />

Operational renewal measures<br />

should be aimed at not only<br />

saving costs but also making a<br />

meaningful contribution towards the<br />

environment and benefiting from<br />

the corresponding goodwill. Even<br />

customer decisions today are driven<br />

by environmental friendliness and<br />

sustainability. Many customers are<br />

increasingly opting for online or<br />

e-bills over paper bills. Therefore,<br />

deploying focused initiatives around<br />

improving cooling efficiencies,<br />

reducing energy consumption, and<br />

implementing low carbon programs<br />

to realize tangible savings, should be<br />

the key priority for operators.<br />

Some operators are already deploying<br />

focused initiatives such as low carbon<br />

programs and the reduction of energy<br />

usage for sustainable cost reduction.<br />

BT has achieved a 43% global carbon<br />

intensity reduction through initiatives<br />

such as sourcing 41% of UK energy<br />

requirement from renewable sources<br />

and adopting a global energy savings<br />

campaign 38 . In another example,<br />

Vodafone has implemented measures<br />

aimed at reducing energy usage and<br />

its associated costs in its operations<br />

across multiple locations. The<br />

company has deployed initiatives<br />

to improve cooling, modernize its<br />

network equipment, and reduce diesel<br />

usage 39 .<br />

In conclusion, the Digital Renewal<br />

responses of TME players enable<br />

them to effectively address their most<br />

pressing challenges. By focusing<br />

on the five key priorities of this<br />

approach, players can enhance<br />

customer experience, develop a<br />

35 Company Websites.<br />

36 Company Websites.<br />

37 Belgacom SA; BT Group plc; Deutsche Telekom AG; France Telecom SA; Koninklijke KPN N.V.; Telecom Italia SpA;<br />

Telefonica SA; Telenor ASA; TeliaSonera AB; Vodafone Group plc.<br />

38 Corporate Responsibility, The BT story on Carbon Reduction, April 2010.<br />

39 Company Website.<br />

18

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