IT transformations - Capgemini Consulting Nederland

lite
BYTES
Some
vignettes and trends depicting the lighter side of our Telecom, Media and
Entertainment industry
Mobile
n What is more important, a wallet or a mobile? A Unisys study reveals that a lost wallet takes
26 hours to be reported, whereas a missing mobile phone is reported in just 68 minutes.
Source: Output Links, The stars align for QR code, February 2010
n “4.2 billion out of 6 billion people in the world own toothbrushes and over 4.5 billion
people own mobile phones,” was the most buzzed statement at the annual Mobile
Marketing Association Forum, 2010 Asia Pacific conference.
Source: Business Insider, Tips to take your business mobile, October 2010
n Children in the UK are more likely to own a mobile phone than a book. A latest study
by the National Literacy Trust surveyed more than 17,000 school children aged 7 to 16.
It found that 86% of pupils had their own mobile phone, compared with 73% who had
their own books.
Source: Literacy Trust UK, More British children own a mobile phone than a book – is this an issue for
the Government?, June 2010
n Men are more active in mobile internet usage and their love for sports is evident here
as well. Nearly 2 million Orange customers use social networking on their handsets,
with men viewing on average 33% more pages than women. Sport is the main driver
for mobile TV viewing and is more popular with men accounting for 50% of mobile TV
content consumed by Orange customers.
Source: Orange, Digital Media Index, April 2010
n The first commercial mobile phone in the world was a Motorola DynaTAC 8000X
launched in 1983. It was more than a foot long, weighed almost 2 pounds, could store
30 numbers and sold for $3995.
Source: Company website
Internet
n Why is Facebook blue? According to The New Yorker magazine, Mark Zuckerberg is
red-green colorblind, which means the color he can see best is blue. That also happens
to be the color that dominates the Facebook website and mobile app. “Blue is the
richest color for me,” he told the magazine.
Source: The Week, The New Yorker’s Mark Zuckerberg profile: 7 key revelations, September 2010
n Has Facebook affected your love life? As per a research study published in the
magazine seventeen, 79% of people click “friend” within a week of meeting a new
person. After adding a new friend 60% of people follow their crush’s profile once a day
while, 40% check in on their would-be soulmate several times a day. Another study (SF
Gate, 2010), revealed 48% of social media users check Facebook/Twitter after they go
to bed and 7% indicated they’d even check during an ‘intimate moment’.
Source: CNN, Boy meets girl: How Facebook functions in modern romance, November 2010
n You can now decide what is available on the internet about you and what digital traces
you want to leave back. DeleteMe is a service starting at $10 that manages your internet
history and deletes your past digital traces. It can delete your past accounts, search
results, and other things you don’t want to be available online.
Source: Company website
n Teenagers in Taiwan spend much more time accessing websites than dealing with their
family members, according to findings of a survey conducted by the Taipei Women’s
Rescue Foundation (TWRF)
Source: China Post, Local teens spend more time online than with family, June 2010
n Is internet killing the TV? You need to think twice. Nearly 60% of people in the US
were watching TV and surfing the Internet on their computers simultaneously, while
the average monthly time spent doing both the activities was 3 hours and 41 minutes.
Source: Nielsen, What Consumers Watch: Nielsen’s Q1 2010 Three Screen Report, June 2010
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