27.11.2014 Views

to download the Brochure - BTC

to download the Brochure - BTC

to download the Brochure - BTC

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

BETHERETODEMONSTRATE<br />

Meetings between buyers and suppliers are<br />

more effective if <strong>the</strong> products and services<br />

<br />

How can a venue, a catering company<br />

or one providing audiovisual services be<br />

assessed from <strong>the</strong> images on a website or<br />

in a brochure? This is certainly not an easy<br />

task.<br />

At times, even creditable organisations<br />

find it difficult <strong>to</strong> make <strong>the</strong>mselves known<br />

or gain cus<strong>to</strong>mer confidence.<br />

This challenge has rewarded those that<br />

have best interpreted this concept, and<br />

have been able <strong>to</strong> bring a small but very<br />

significant live experience <strong>to</strong> buyers.<br />

This concept is being streng<strong>the</strong>ned and<br />

<br />

its relevance for a sec<strong>to</strong>r that lives by<br />

communication and understands <strong>the</strong> value<br />

of experiential events.<br />

The challenge that <strong>BTC</strong> proposes <strong>to</strong> its<br />

<br />

<strong>the</strong>ir capabilities and professionalism.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!