to download the Brochure - BTC

BE THERE
TO DEMONSTRATE
1 2
JULY
2010
FIERARIMINI

BTC 2010
NEW DATE,
NEW VENUE
BTC has changed date and venue,
The choice of Fiera di Rimini as the new
venue for the Italian show for the meetings
industry is based on its standing as a
cutting-edge facility, perfectly suited for
trade fairs. The Rimini exhibition grounds
is one of the most modern and best equipped
an area of 460,000 square metres and is
one of the very few in the country to boast
an internal railway station. The company
its entire management process and also
certification.
In 2009 the exhibition centre, the venue
square metres of exhibition space.
The new date for BTC is based on industry
It responds to the need to attend the show
at a time when they have fewer work
commitments, and have to find venues
and suppliers for the numerous autumn
events that have turned the traditional
date for the show at the beginning of
November into high season for the industry.
Rimini, 1-2 July because:
industry, so attending the show is easier
there is an increased focus on market
developments and meetings with
potential suppliers, in the run-up to
events that need to be planned in the
second half of the year
BTC provides an effective and integrated
offer, making participation at the
show a more significant and engaging
experience
Rimini is a particularly pleasant
seaside resort in the summer, offering
facilities and opportunities both for work
meetings and relaxation
from Wednesday to Friday, before high
tourist season, the city is particularly
enjoyable
various transport options are available:
four airports within a range of 3 to
at the end of the show, visitors can
and a weekend by the sea!

IN RIMINI
THE MEETINGS INDUSTRY
SHOWCASE IN ITALY
The meetings industry is a leading
sector of the economy that evolves
through a constant search for quality and
innovation. Face-to-face meetings remain
an irreplaceable resource to assess and
appraise services, and even more the
professionalism and reliability of operators
offering them.
Every year BTC brings together the
stakeholders of the Italian and international
meetings industry to update them with
the latest trends in the maket and give
them the opportunity to get to know new
destinations, hotels, venues, technologies
and professionals able to provide expert
and original support for events.
BTC runs over two days, packed with
business meetings, education, networking
and the showcasing of innovative
solutions, with informal opportunities to
meet colleagues, customers and suppliers:
in short, two extremely productive days.
APPOINTMENTS
SYSTEM
The online appointments system, very
popular among operators, is a tool that
allows meetings between buyers and
exhibitors to be organised efficiently
before BTC, thereby enabling them to get
the most out of the show.
From this year, seminar attendance can
also be included in diaries.
and effective:
participants
more than 7,000 meetings between
buyers and exhibitors took place at BTC
2009
exhibitors and buyers provide online
profiles. Exhibitors describe their products
and buyers set out their requests
the profiles are displayed in the reserved
area of the BTC website, which both
exhibitors and buyers can access using
their personal password
exhibitors and buyers choose freely the
appointments they want to be included
in their diaries for the two days of the
show

BETHERETODEMONSTRATE
Meetings between buyers and suppliers are
more effective if the products and services
How can a venue, a catering company
or one providing audiovisual services be
assessed from the images on a website or
in a brochure? This is certainly not an easy
task.
At times, even creditable organisations
find it difficult to make themselves known
or gain customer confidence.
This challenge has rewarded those that
have best interpreted this concept, and
have been able to bring a small but very
significant live experience to buyers.
This concept is being strengthened and
its relevance for a sector that lives by
communication and understands the value
of experiential events.
The challenge that BTC proposes to its
their capabilities and professionalism.

BUYERS
FOR BUYERS
Meetings and events planners know how
difficult it is to find solutions that amaze
and involve participants time after time,
and that always guarantee quality in
every detail.
BTC is an opportunity for industry buyers
to meet new suppliers and get to know
them to find out how they can support their
meetings and incentive travel programmes,
and find ideas, destinations and venues
for their forthcoming events.
To facilitate the attendance of decision
makers who choose venues and
suppliers, BTC offers the Hosted Buyer
programme with various solutions that
include access to the show, meals, evening
functions, hotel accommodation and travel:
Fully Hosted Buyers
Buyers who wish to apply for the Hosted
Buyer programme can do so by completing
the form available on www.btc.it. Once
qualified by BTC, they can use their
online diaries to make appointments with
exhibitors and register for seminars.
The hospitality programme includes an
invitation to the Gran Festa BTC party,
open to all participants to the show, on

SELLERS
FOR SELLERS
BTC hosts the most qualified Italian and
international meetings industry buyers,
thanks to constant investment in research,
an attentive selection process and the
hospitality programme.
Exhibitors that purchase stands can use
online diaries to make up to 24 appointments
in advance. In the reserved area of the
website, exhibitors can select hosted buyers,
look at their requirements and propose
them a meeting at the show.
The seminar programme offers a wide
range of educational opportunities for
suppliers, and this year, also a new preshow
networking event. It is a workshop
for a limited number of buyers and
exhibitors, which will allow them to get to
know each other the day before the show
by exploring issues of common interest.
The workshop will be held in the afternoon

ROFESSIONALEDUCATION
Participants at the show will be able
to attend free of charge the seminars
organised in partnership with the main
Italian and international meetings industry
associations and some very experienced
the following general subject areas:
Seminars
dedicated to providing basic training on
meeting and conference organisation
techniques.
features of the markets of selected
European countries, for those interested in
developing their international business.
on various communication devices and
how to use them: colours, music, projections,
and 20 participants around round tables.
A workshop
for buyers and sellers to get to know each
other in the afternoon before the show,
working together as a team.
will be available for pre-booking before
the show on www.btc.it.
Case
histories and presentations to stimulate
company growth. Examples and original
tools to survive and thrive in an era of
globalisation.

www.btc.it
Rimini
ORGANISED BY
EXMEDIA srl
e mail: btc@btc.it