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<strong>DARPAN</strong><br />
VOLUME-1 ISSUE-1 OCTOBER 2014<br />
A Bi-monthly In-house Magazine Dedicated to Student Sorority<br />
Inaugural<br />
Issue<br />
Reflection of Minds<br />
AMBUSH MARKETING<br />
v<br />
Cover<br />
Story<br />
Department of Business Studies<br />
Geethanjali Institute of P.G. Studies<br />
Nellore, A.P., India
Chief Patron<br />
C. Harinath Reddy<br />
Chairman<br />
I N S I D E<br />
Patrons<br />
S. Vijaya Ramireddy<br />
Correspondent<br />
S. Jyothi Reddy<br />
Academic Director<br />
COVER STORY<br />
AMBUSH MARKETING<br />
2<br />
Chief Advisor<br />
Dr. M. S. Narayana<br />
Principal<br />
Narasaraopet Engineering College<br />
v<br />
Editor-in-Chief<br />
Sandeep Kumar Sarma M.<br />
Associate Professor (Marketing) &<br />
Soft-skills Trainer<br />
Assistant Editor<br />
B. Raghava Reddy<br />
Associate Professor (Finance)<br />
4<br />
Student Editorial Team (2013-15)<br />
Sk. Suffian Basha<br />
S. Bala Ramana Reddy<br />
V. Prema Kumar<br />
P. Divya Sai Mounica<br />
Sd. Khasim<br />
Jyoshna<br />
K. Suresh<br />
Sivarani<br />
Hareesh<br />
Masthani<br />
D. Subrahmanyam<br />
T.N.C Aishwarya<br />
A. Ramesh<br />
Sk. Shaheena<br />
Sampath<br />
Chaithanya<br />
Govardhan<br />
K. Divya<br />
Narayana<br />
K. Sri Lakshmi<br />
Address<br />
M/s. Geethanjali Inst. of PG Studies,<br />
Near N.C. Factory,<br />
Parthasaradhi Nagar,<br />
Muthukur Road, Nellore<br />
E-mail darpandbsgips@gmail.com<br />
Website www.nricollege.com<br />
from Indi<br />
Lessons from Mythology<br />
Each and every<br />
mythology from India is a<br />
collection of various<br />
lessons that one can learn from. Learn<br />
from lord Hanuma, the true and<br />
stubborn attitude that one should<br />
posses in rain and in shine, in this<br />
inaugural issue.<br />
TIME MANAGEMENT<br />
We have devices that<br />
keep us constantly<br />
connected with work,<br />
with friends and family, and<br />
sometimes even with complete<br />
strangers. As a result, it's difficult to<br />
manage them all within the given<br />
time. This column shows you how to<br />
use your time productively.<br />
BOOK NOOK<br />
Reading a good<br />
book is equal to<br />
talking to 10 wise<br />
men. This section<br />
introduces and reviews books<br />
that are of much value to all. In<br />
this issue, a best-seller by the<br />
title "A Setback is a Setup for<br />
Comeback" has been reviewed for<br />
you.<br />
7<br />
Tales of Treasure<br />
16<br />
19 CAMPUS CONNECT<br />
14<br />
After food,<br />
shelter and<br />
clothing,<br />
stories are the<br />
things, we need most in<br />
the world. Stories<br />
provide rich source of<br />
insights and are fodder<br />
for development.<br />
'Vikram and Betaal' is a<br />
collection of spellbinding<br />
stories written nearly<br />
2,500 years ago by<br />
Mahakavi Somdev Bhatt<br />
that have relevance<br />
even today. A few such<br />
stories are present here<br />
that are entwined<br />
around modern day<br />
lives.<br />
23<br />
A college campus<br />
is not just meant for<br />
academic learnings,<br />
but learnings from wide areas<br />
too. Activities, games,contests,<br />
celebrations, challenges all sets<br />
a campus. Come, get to know<br />
what all that takes place at<br />
GIPS campus.<br />
Telephone 0861-2346388
CONTENTS…………………<br />
MY EXPERIENCE WITH GIPS<br />
SANDEEP KUMAR SARMA MACHAVOLU<br />
1<br />
RECIPE FOR THE SUCCESS<br />
OF STUDENT<br />
17<br />
COVER STORY<br />
AMBUSH MARKETING<br />
2<br />
BOOK NOOK<br />
18<br />
ADULT EDUCATION IN RURAL INDIA<br />
T.N.C. AISHWARYA<br />
4<br />
STORY TIME<br />
19<br />
JARGON BUSTER<br />
SK. SHAHENA<br />
SMS<br />
21<br />
SALUTE THE SUPER STAR<br />
T.N.C. AISHWARYA<br />
5<br />
SMART WORK<br />
22<br />
ABCDS OF LIFE<br />
CAMPUS CONNECT<br />
23<br />
LESSONS FROM MYTHOLOGY<br />
SANDEEP KUMAR SARMA MACHAVOLU<br />
6<br />
CREATIVE CORNER<br />
24<br />
RECOLLECTIONS<br />
7<br />
QUIZINESS<br />
25<br />
GLOBAL WARMING<br />
P. DIVYA SAI MOUNIKA<br />
8<br />
TALK WITH THE TOPPER<br />
26<br />
JUST LIKE THAT<br />
9<br />
SUCCESS CAPSULES<br />
LAUGH OUT LOUD<br />
10<br />
ACHIEVERS CLUB<br />
27<br />
PUZZLES & RIDDLES<br />
12<br />
BIRTHDAYS & ANIVERSERIES,<br />
FESTIVALS & IMPORTANT DAYS<br />
28<br />
TALES OF TREASURE<br />
VIKRAM & BEETAL - STRANGE DECISION<br />
13<br />
TIME MANAGEMENT<br />
A. SOWJANYA<br />
15<br />
EDUCATION, TRAINING & LEARNING<br />
V. PADMASRI<br />
16<br />
FRIENDS, FRIENDS, FOREVER<br />
17
" "<br />
QuoteCards
Theme<br />
of the<br />
Next Issue<br />
Emotional marketing is a very powerful means of increasing one's market share and<br />
creating brand loyalty. The basic principle of emotional marketing is that one has to<br />
touch the customer's heart and creating a liking for the product tactfully. Next issue<br />
introduces the concept of Emotional Marketing, discusses criteria and strategies for its<br />
success with suitable examples.
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