X

X 

Xpression 

s 

Sandeep Kumar SarmaMachavolu 

Asso. Prof. (Marketing Management) & Soft-skills Trainer 

Teaching is a profession that creates all other 

professions. In fact, it is not just a profession or a 

service or even a job. It's a pillar of the society. My 

passion towards education made me choose this field, 

as I can get opportunity not just to teach students but 

also to learn. Life itself is a stage to learn. Learning, 

unlearning and relearning, that is what the essence of 

life. 

A teacher is effective only when he himself is active 

always. He engages students in discussions, activities 

and higher-level thinking. An effective teacher believes 

that each student deserves an education tailored to his 

or her strengths and needs. He knows pretty well that 

students learn best when they construct their own 

knowledge through explanation and discussion. To 

make all these happen, 

educational institutions 

too, play equally important 

role. 

However, in modern days 

where everything has 

become commercialized, 

the role of educational 

institutions is often 

questioned. They are often 

found to be guilty for not being ethical in offering 

quality education and making them future-ready. 

Though there are mushrooming number of colleges 

round us, of various shapes and sizes, hardly few ones 

are imparting quality education. Hence, there must be 

good institutions, to employ effective teachers. And, 

I'm fortunate to have landed at Geethanjali Institute of 

PG Studies (GIPS) as a faculty. 

GIPS is one of the prestigious educational institutions 

in the city which is established in the year 2002 by Siva 

Srivasa Educational Society. The society started in the 

year 1997 with noble ideas. This society is renounced 

for quality in education. Most of the members in the 

society are IT professionals and NRIs having several 

years of industrial experience. The basic aim of starting 

this college is to give education with state-of-arttechnology 

and international exposure. The motto 

„Action Today Destiny Tomorrow‟ states that the 

institution always concentrates at tomorrow‟s destiny 

so that action today gets enriched. The college has 

proven its excellence within a short period of 

time. The college gained good recognition and 

students felt proud to say „we are from GIPS - 

Glittering Institute of Pearl-like Students‟. 

I joined the institution in the year 2010 after serving 

ICFAI, one of the top-10 B-Schools in India, for 

around6 years. Initially, I felt GIPS, as yet another 

ordinary college. But, it didn't take much time to me to 

come to know the nobility of 

the institution in the city's 

educational sphere. The 

humbleness of the foundermembers 

of the institution and 

their motto to serve quality 

education to the student 

community places them atop of 

any other educationalist in the 

city. 

No sooner I started getting deeply involved with 

classes and courses than I realized the flexibility 

offered in allowing me to experiment and introduce 

innovative solutions, in nurturing students, 

academically and personally. The serene environment, 

spacious lecturing halls, state-of-the-art seminar hall 

and demo hall makes me more excited to conduct 

sessions in novel and creative ways. Above all, I feel it‟s 

a great, great pleasure teaching and training students at 

this institute. Long live GIPS !!! 

1

C 

AMBUSH MARKETING 

Cover Story 

A 

mbush Marketing refers to 

a situation in which a 

company or product seeks 

to ride on the publicity value of a 

major event without having 

contributed to the financing 

of the event through 

sponsorship. Ambush 

Marketing is also known as 

"Parasitic Marketing". 

Parasite means those living 

organisms that live on food 

made by other living 

creatures. Parasite Marketing 

means taking the advantage 

of value of major event's 

publicity, i.e., that product or 

company live on food made by the 

events, which they have not 

sponsored. Ambush marketing is 

"an attack from a hidden position“. 

Derived from the old French verb 

"Embuschier" having the meaning "to 

place in a wood ", is a type of 

marketing by a company that is not 

an official sponsor of an event, but 

which places advertisements 

customers to pay attention to the 

advertisement. It refers to a 

company's attempt to capitalize on 

the goodwill, reputation, and 

popularity of a particular event by 

creating an association with it, 

without the authorization or 

consent of the necessary 

parties using the event, to induce 

Ambush Marketing, a term 

coined by marketing guru Jelly 

Welsh may not be very precisely 

defined. Two explanations of 

ambush marketing are given below. 

‣ "Competitors may try to 

divert the audience's attention to 

itself by implying that it is 

sponsoring the event, this is called 

Ambushing". (Bayless, 1998) 

‣ "Ambush marketing is the 

unauthorized association of business 

with the marketing of an event, such 

as the Olympic Games, without 

paying for marketing rights. 

Typically, it is engaged in by large 

corporate competitors of official 

sponsors". (Oliver Richard, 1997) 

In marketing parlance, ambush 

marketing refers to an 

attempt to benefit from an 

event at the expense of 

another company's 

association with the event. 

This term refers to means 

by which companies not 

officially associated with an 

event ride on its popularity 

and get themselves subtly 

associated with it in the 

consumer's mind. It is a 

promotional strategy nonsponsors 

use to capitalize on the 

popularity or prestige of an event or 

property by giving false impression 

that they are the sponsors. 

Nothing Official About It 

Though the concept of "Ambush 

Marketing" was not new, it caught 

wide attention in India during the 

1996 Cricket World Cup. The 

instance perhaps marks the most 

famous example of ambush 

marketing in Indian sports 

sponsorship. 

2

Cricket is something people in India 

are most passionate about. When 

the World Cup was being staged 

here, traditional rivals Coke and 

Pepsi were desperate to get the 

sponsorship and encash on the 

cricket fever in the Indian subcontinent. 

Coke won the battle by 

becoming one of the official 

sponsors of the event. However, 

Pepsi had a plan to win the race off 

the field. Though it could not attract 

enter the cricket grounds, it 

decided to everybody's attention 

outside the field. The "Nothing 

Official About It" campaign was 

more memorable and appreciated 

than that of the official sponsors. 

Coke paid Rs. 40 cr. to be called an 

official sponsor, but Pepsi's brilliant 

counter ad "Nothing Official About 

It" clearly occupied more of the 

consumers' mind space. Pepsi signed 

up a string of Indian players and 

used them in television 

advertisements under the 

catchphrase "Nothing Official About 

It". They even told their players not 

to approach the coke drinks trolley 

during breaks in play. The campaign 

showed cricketers like Sachin 

Tendulkar rejecting The Official 

Drink for a Pepsi. Though Cocacola 

was official sponsor for the 

event, Pepsi made the best of it with 

its brilliant campaign. 

Coke: One Step Ahead 

A few years back, Michael Jackson 

signed a contract with Pepsi for a 

stage show in Thailand, however, 

the contract was cancelled due to 

Jackson's illness and dehydration. 

Rival Coke immediately came up 

with a smart ad campaign featuring 

Jackson's look-alike, with the tagline, 

"Dehydrated? 

There is Always Coke". Thus, the 

ambushing practices are very much 

in vogue between any traditional 

rivals. 

Why Ambush Marketing? 

The obvious rationale for endorsing 

huge sponsorships is to achieve 

audience awareness and image 

enhancement. This sponsorship role 

permits marketing communicators 

to talk more directly to particular 

market segments in a manner that 

may be more efficient and less 

costly than traditional media 

advertising. No wonder, such highvisibility 

marketing, promotional and 

advertising opportunities attract 

aggressive competitors, intend on 

creating their own association with 

the event and there is no dearth of 

interested sponsors. 

However, the sky-high 

sponsorship fees and the legal 

obligations of being an official 

sponsor often discourage many 

companies from sponsoring the 

mega events. Those who bid the 

highest, get the official sponsorship 

rights. As a result, those who miss 

this opportunity try some way out 

to beat their competitors who 

bagged the sponsorship rights. They 

have to come out with better ways 

to make the most of their adspends. 

Often, this leads companies 

to opt for marketing gimmicks like 

ambush marketing. 

Outcome of Ambush 

Marketing 

The prime objective of ambush 

marketers is to hamper the 

branding efforts of the official 

sponsor by stealing the attention, 

increasing the clutter and confusing 

the audience. 

The 

ambushers ensure that the main 

sponsor's exclusive association with 

the event gets diluted, and the 

sponsor is unable to get the return 

he expected from the investment 

made in the event. The main 

consequence of this unethical 

competitive tool is that it creates 

unhealthy competitive environment. 

The commercial value of the event 

also decreases. Most importantly, it 

can degrade the abilities of the 

organizers to attract future 

sponsors. This gimmick causes 

confusion, which in turn could have 

negative impact on sponsorship. 

Conclusion 

The creative tricks of ambush 

marketing damages the interests of 

official sponsors of mega events 

often; they can do nothing about it. 

Organizers struggle to protect 

themselves from such guerilla 

attacks. Strict laws must be 

enforced to control the menace 

caused by such cunning tricks of 

marketers which is useful to none. 

3

Adult Education in Rural India 

What is Adult Education: 

In rural India, a greater percentage of people deprive of 

even elementary education. To educate them, 

government has started a lot of 

adult education centers in rural 

areas. If you educate an adult, 

he/she can prove him/herself as a 

literate to face various problems 

in life. With little education they 

can take care of various things in 

their day-to-day life. If they have 

some education they can‟t be 

cheated by others and they can have a stubborn plan to 

develop themselves. 

Development of adult education in rural 

India: 

Basically people of rural India are not aware of the need 

for keeping good health and are unable to fight the 

poverty. To eradicate the above it is our society‟s 

(government) responsibility to provide good education, 

creating awareness on keeping good health and 

strengthening themselves against all odds in life. It is 

only possible through proper educated. 

Measures to Improve Quality of Adult 

Education In Rural India: 

India has a vast rural area in coverage for 

which government has to collect proper valuable 

data through a systematic survey. 

Government has to appoint educatedunemployed 

to serve voluntarily and make 

themselves available for adult education in rural 

areas. 

Government also should encourage rural 

people through self-employment schemes to bring 

them to the top of the poverty line. 

To get success in this aspect everybody 

should have collective responsibility to help out 

the rural people to eradicate 

illiteracy. 

Educate the rural 

community… 

Educate India. 

- T.N.C. Aishwarya 

Sem-3 MBA Class of 2013-15 

erse 

Jargon Buster 

In a surprise move, the RBI has released its third quarter monetary policy, in which increased the short 

term lending rate or repo rate to 8% from the existing 7.75%. Repo or repurchase option is a means of 

short-term borrowing, wherein banks sell approved government securities to RBI and get funds in exchange. In 

other words, in a repo transaction, RBI repurchases government securities from banks, depending on the level of 

money supply it decides to maintain in the country's monetary system. 

What are 

Repo & Reverse Repo 

Rates ? 

……………………………………………………………………………………. 

Repo rate is the discount rate at which banks borrow from RBI. Reduction in repo rate 

will help banks to get money at a cheaper rate, while increase in repo rate will make bank 

borrowings from RBI more expensive. If RBI wants to make it more expensive for the 

banks to borrow money, it increases the repo rate. Similarly, if it wants to make it 

cheaper for banks to borrow money, it reduces the repo Reverse repo is the exact opposite of repo. In a reverse 

repo transaction, banks purchase government securities form RBI and lend money to the banking regulator, thus 

earning interest. Reverse repo rate is the rate at which RBI borrows money from banks. Banks are always happy 

to lend money to RBI since their money is in safe hands with a good interest. Thus, repo rate is always higher than 

the reverse repo rate. 

- Sk. Shaheena 


4

Insiring Personality 

T 

Salute the Superstar 

Not for his Stardom, but for his Simplicity 

- T.N.C. Aishwarya 


o succeed every moment, one needs great amounts of inspiration. One can get true inspiration from everyone and 

everything around us. One such great 

inspiration to me is one of the legendry 

personalities from the silver screen. He is 

in fact not just a film actor or just a celebrity; he is 

more like God to many Indians, especially 

south Indians. And he is none other than the 

south Indian superstar, Rajnikanth. 

When I got an opportunity to write a column 

here, about my inspiring personality, I chose to 

write about this man, as he is a household 

name in India, at least in south India and has the 

potential to provide enormous confidence to 

students who are willing to pursue their goals in 

life. So what lessons can we learn from Rajnikanth‟s entire career? Here are the three most important lessons that can be 

learnt by all. 

1. Struggle Will Always be there Before You Can Succeed. 

Rajnikanth had to go through some of the worst struggles that one could ever imagine. Born to a Police Constable, 

and after the death of his mother, Rajnikanth had to do all kinds of jobs to support his family. He has worked as a 

carpenter, coolie and a bus conductor before joining the Indian Cinema. And In the film industry too he had to 

struggle his way to the top position. So in the same way, there will be lots of obstacles and struggle that you need 

to go through to achieve your dream of pursuing your dream career. It‟s important not to lose hope when 

you encounter with these obstacle and struggles but you need to be confident that you can achieve your goal. 

2. Do Not Get Bogged Down By Failure. 

Rajnikanth, in his entire career has seen many failures. Some of his movies where heavily criticized by audience and 

critics. But these failures led to making many successful movies for him. He was told to quit the industry after the 

failure of a movie, But he didn‟t. He came back strongly and made many successful movies after that failure. In the 

Same way, you may encounter failures in the form of low scores in academics or rejection in interviews. But it is 

important that you do not quit due to these failures. You have to rise from these failures to succeed and achieve 

your dream. Do not quit after a failure. As they say failure is a stepping stone for success. 

3. Be Balanced In Your Life. 

Rajnikanth is not a actor who just focuses on his Movies all through the Years. He is also a very spiritual person. He 

generally goes for spiritual journeys after he has completed a movie. His movies generally come after a span of 2 to 

3 Years. So he focuses not only on movies but other things too. In the same way, there is no point in studying all 

through the day for your MBA or any other degree. You have to be balanced. You have to enjoy too, apart from 

the preparation for the semester exams. So just because you are going to give the exams does not mean you have 

to quit everything else. Be balanced. You should balance both enjoyment and studies. 

ABCDs of Life 

Affluence: Having a good home, eating good food, wearing good clothes, are a means to living well; 

they are not the goals of our life. The quality of your life is decided by how peaceful and joyful you are. 

Business: Whether you manufacture a safety pin, a computer or a spaceship, or you teach people 

how to meditate, there is only one business in the world: human wellbeing. 

Culture: The significance of Indian culture is that it is a scientific process towards wellbeing and 

liberation. 

Death: If you constantly remember that you are mortal, you will gently and sensibly upon this planet 

5

Lessons from Mythology 

M 

Mythology 

Sourced from my personal blog - deepscribes.blogspot.in 

- Sandeep Kumar SarmaMachavolu 

Asso. Prof. (Marketing Management)& Soft-skills Trainer 

What would you say, if someone says “You are 

really great! Nobody else around here could do 

this so perfectly as you did. In fact, you have got 

unique abilities. No one around here is 

comparable to you ". Wouldn't you really feel 

proud of yourself? Wouldn't you accept those 

compliments? Certainly not, I feel so. Wait there. Do 

you really feel that you deserve all those 

compliments? Are you really the greatest of all 

around us? Now, read this story from The 

Ramayana, the splendid Indian epic. When Hanuma 

found Sita in AshokaVanam in Lanka, he jumped 

down very excitedly and stood before Sita and said 

that he would take her away very swiftly to Rama 

safely from Lanka, she first laughed at him seeing his 

tiny shape and size. Annoyed by her witty laughs, he 

immediately transformed himself into a very giant 

personality. Seeing his true power and strength, Sita 

said "You are really great. Nobody else around 

here could do this so perfectly as you did. In fact, 

you have got unique abilities. No one around 

here is comparable to you". 

But you know one thing? To strike a 

compromise, usually kings select the one among 

the troop who is the least powerful and with the 

least abilities. In this way, you can guess how 

powerful and able the rest of the worriers are, in 

our troop. Though I am powerful, the rest are 

hundred times powerful than me. Is this not what is 

called being "down-to-the-earth". Is this not the 

attitude we should possess? It's unwise to 

immediately take credit on our own, for something 

that happens naturally. Though we put some efforts 

in doing something good, giving credit to others in 

times of success and feeling responsible for the 

faults, makes even a common man a great leader. It's 

the attitude shown not only by the great Hanuma, 

but also many of the modern-day leader and 

managers 

Now,it's your turn………………………………… 

Dears readers, could you name few more leaders 

who could be said to have possessed such qualities 

discussed above? Mail your response to 

darpandbsgips@gmail.com, naming the person 

and few lines clearly mentioning his unique qualities 

that sets the person stand as an example for the 

above story. 

You see the world with 6 pairs of human eyes, I see the world with 2 elephant eyes. 

We see the same thing differently. 

Elephant-headed Ganesha and his brother, the six-headed Kartikeya, decide to race three times around the 

world. Kartikeya being athletic, jumps on his peacock and flies around the mountains, oceans and continents. 

7 

Ganesha simply goes around his parents and declares himself winner. When asked for an explanation for this 

audacious declaration, Ganesha tells Kartikeya, "You went around your world: the objective world of things. 

I went around my world: a subjective world of thoughts. What matters more?" With a typical Indian headshake, 

head bobbing from side to side, Kartikeya smiles and replies, "Depends!" Everything depends on our beliefs: 

the lens of subjective truth that helps us make sense of the world. 

6

Recollections 

Sk. Shaheena 


When I was doing my bachelors course, like any other 

graduate student, I was in a big confusion on what I really 

wanted to become in life. However, I succeeded in finding 

out my career goal with the help of my teachers and family 

members. After thoroughly analyzing my personal skills 

and abilities, they advised me to become a professional in 

business administration and management. 

But I was still in dilemma whether I can successfully pursue 

post-graduation from a reputed college in Nellore? 

Somehow, I successfully finished my bachelors and was in 

a look-out for such institute which helps me to first build 

confidence on myself and get along with academics 

perfectly. 

Finally, I landed safely at Geethanjali Institute of PG 

Studies, shortly, GIPS. Oh my God! What a fantastic 

experience it gave me on the very first day itself. The 

interaction with the faculty really created a special interest 

in me to eagerly look forward for pursuing the course. The 

lush green, serene atmosphere, the infrastructure, the 

huge library hall, state-of-the-art demo hall, all struck my 

attention. Apart from academics, co-curricular and extracurricular 

activities always kept me exited and challenging. 

I knew I was lucky to be here. I am always very attentive in 

the class room and am at the forefront in all co-curricular 

activities. I am expecting even better things to come 

ahead. 

Incidentally, I came to know that the faculty of our 

department is introducing a bi-monthly in-house magazine 

dedicated to us, by the name Darpan. I was asked to keep 

contributing to the magazine and I now feel so excited and 

fortunate for getting a chance to showcase my hidden 

talent to the world keep myself ready for challenges. 

K. Suresk 


After securing considerably good rank in ICET (state-level 

entrance test into MBA or MCA), I fell in search of a good 

institute which can impart practical skills in addition to 

regular academics. I started enquiring about the institutes 

of my choice. Surprisingly, many of whom I enquired 

unanimously pointed me towards GIPS (it is what we call 

Geethanjali Institute of PG Studies). So, I didn't need put 

additional efforts in finding a good institute in the city. 

It was my first day into GIPS. All the freshmen were put on 

an orientation program. The College Academic Head 

welcomed us into GIPS, referring it as a family. 

The Academic Director then introduced the college 

Correspondent to the gathering. The Director presided 

over, and wished all of us good luck. Later, the Academic 

Head introduced all the faculty members from Computer 

Science and Business Administration departments. 

I felt really great for choosing such a noble institute where 

the faculty is wide-experienced, highly-qualified and 

committed. At the moment, I felt like I would definitely 

transform myself into a complete professional. At the end 

of my first year of MBA, when I looked back, I found a seachange 

in me. 

Before I joined this institute I was just an average 

performer during my graduation days. I was not so 

confident to intermingle with strangers and even with my 

own classmates. I didn't possess good communication 

skills, especially English. 

Believe it or not, I am not what I was earlier. I am very 

confident now, could step-up the dais in the classroom and 

deliver speeches, in English. Yes, in English. I am now 

capable of speaking and writing in English which was a 

nightmare to me earlier. What more can any student 

expect from his college. Thank you GIPS. 

7

GLOBAL WARMING 

- P. Divya Sai Mounika 


Dear friends! After a dreadful six-long months of hot summer, we were in fact, very eager to welcome the change 

in the season, as winter usually arrives late at least by September these days. But, where is the season-change? 

What happened to the long-awaited winter? When will the temperature starts falling down? Above all, the big 

question is WHY? Why, seven such horrible moths of heat? This October looked like another summer, for the 

second time. On the other hand, how horrifying are the effects of Hudhud that devastated the entire 

Visakhapatnam early this month? Extreme heat at some places and extreme winds and cyclone at some other parts 

of the Andhra. WHY? Did you ever ponder? Could you guess? Yes, you are right, buddy. It is due to global 

warming. 

Let's Know What Global-warming Is: 

It is the increase of earth‟s average temperature due to effect of greenhouse gases, such as carbon dioxide, 

emissions from burning fossils or from deforestation. It is also known as Greenhouse effect. It is caused due to the 

increase in levels of carbon dioxide & it leads to damage of ozone layer also. 

What are the Effects of Global-warming? 

Global-warming leads to many catastrophic effects, not just on mankind, but also on the entire globe. A few major 

issues are: 

Changes in rainfall patterns 

Melting of ice caps 

Wide spread vanishing of animal population 

Spread of disease 

Are there any Preventive Measures? 

To prevent global warming we must follow some measures like 

‣ Try using refills instead of buying new jars or bottles each time. This reduces your consumption of plastic. 

‣ Use less heat and air conditioning. 

‣ Avoid excess packaging especially molded plastic that cannot be recycled. 

‣ Use green products i.e. eco-friendly products ex: Tupperware. 

‣ Plant a tree. 

What should I do Now? 

After going through this piece of information, everyone of us should immediately start sharing the information 

about recycling and energy consumption with our friends, neighbors and coworkers and make them aware of this 

green house effect and take opportunity to encourage good environment. 

8

J Just Like That 

Life is only traveled ones; Today's moment 

becomes Tomorrow's memory. Enjoy every 

moment, good or bad, because the Gift of Life 

is Life itself... 

A leaf which falls from a tree goes wherever 

wind takes it. Be the wind to drive others, not 

the leaf to be driven by others. 

We always feel that good things happen only 

to others, but we always forget that we are 

others for someone else! 

Laugh at your mistakes, but learn from them. 

Joke over your troubles, but gather strength 

from them. Have fun with your difficulties, but 

overcome them. 

Success is like a train. It has several 

compartments: Hard-work, Focus, Luck, etc. 

but leading all those is the engine of 

confidence. So keep it fit. 

Mistakes are embarrassing when they happen 

but years later, you have a collection of 

mistakes, called Experience, which leads you 

to Success! 

People are like stained-glass windows. They 

sparkle and shine when the sun is out, but 

when the darkness sets in their true beauty is 

revealed only if there is light from within. 

A sincere devotee asked God: I want peace. 

God replied: Remove I; that's ego, remove 

WANT; that's desire, then, PEACE is 

automatically attained. 

What is the logo of Nike Shoes? Which animal appears 

in the logo of Syndicate Bank? Which alphabet you 

could find in the logo of Mc Donald's? Ummm….. 

Brands and logos are definitely not all Greek and Latin 

to an MBA student like you. But how about it, if great 

scientists had their own logos? Interesting, is it not? 

Have a look at the below figure for some imaginary 

logos for a few great scientists. Someone earlier had 

forwarded it to my Facebook account. 

9

PUZZLES & RIDDLES 

Heay folks, could you guess and tell us, 

which room has 

no doors and no windows? 

The below is a number puzzle. 

It should be read left to right, top to bottom. 

Question 1: What is the next two rows of numbers? 

Question 2: How was this reached? 

1 

1 1 

2 1 

1 2 1 1 

1 1 1 2 2 1 

? ? ? ? ? ? 

? ? ? ? ? ? ? ? 

Who makes it, has no need of it. 

Who buys it, has no use of it. 

Who uses it can neither see it nor feel it. 

What is it ? 

Can you 

answer this 

? 

IF 

1 = 5 

2 = 25 

3 = 125 

4 = 625 

Then 

5 = ? 

Intelligence Test 

Try this only once and be honest... This is not a joke, but a true 

test. 

NAME HIM 

Read the following sentence: 

FINISHED FILES ARE THE RESULT OF YEARS OF 

SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF 

YEARS. 

Now read through the above sentence counting aloud the "F"s as you 

find them (1...2...etc). Count them ONLY ONCE: Do not go back and 

count them again!!!. 

OK - GO! 

Analysis: Average-intelligents find three Fs. If you spotted four, you're 

above average. If you got five, you can turn your nose at most anybody. 

If you caught six, you are a genius. There is no catch. Many people 

forget the "OF"'s. The human brain tends to see them as V's and not F's. 

Pretty weird, huh? 

Who is this personality? 

Mail all your response to 

darpandbsgips@gmail.com 

10

J Laugh Out Loud 

Math, Physics, & Philosophy 

Dean, to the physics department: "Why should I 

always have to give you guys so much money, for 

laboratories and expensive equipment and stuff. Why 

couldn't you be like the math department - all they need 

is money for pencils, paper and waste-paper baskets. Or 

even better, like the philosophy department. All they 

need are pencils and paper." 

Boy: The principal is so dumb. 

Girl: You rogue, do you know who I am? 

Boy: No 

Girl: I am the daughter of that principal 

Boy: Do you know who Iam? 

Girl: No 

Boy: Good ! 

(Walks away……escape) 

News Stand 

A newsboy was standing on the corner with 

a stack of papers in hand shouting, "Read all 

about it. Fifty people cheated! Fifty 

people cheated!" Curious, a man walked 

over, bought a paper, and checked the front 

page. What he saw was yesterday's paper. 

The man said, "Hey, this is an old paper, 

where's the story about the big cheating?" 

The newsboy ignored him and went on 

calling out, "Read all about it. Fifty-one 

people cheated!" 

Ghost 

A marketing professor at a University is giving a lecture on a topic 

called "Ghost Shopper". To get a feel for his audience, he asks: "How 

many people here believe in ghosts?" About 90 students raise their hands. 

Well, that's a good start. Out of those who believe in ghosts, do any you think you've 

ever seen a ghost?" About 40 students raise their hands. "That's really good. I'm really 

glad you take this seriously. Has anyone here ever talked to a ghost? 15 students raise 

their hands. "That's a great response. Has anyone here ever touched a ghost?" Three 

students raise their hands. "That's fantastic. But let me ask you one question further.....Have any of 

you ever stood beside a ghost?" One student in the back raises his hand. The professor is 

astonished. He takes off his glasses, takes a step back, and says, "Son, all the years I've been giving 

this lecture, no one has ever claimed to have stood beside a ghost, courageously. You've got to 

come up here and tell us about your experience." The student replies with a nod and a grin, and 

begins to make his way up to the podium. The professor says, "Well, tell us what it's like to stand 

beside a ghost."The student replies, "Ghost? Sorry sir,....I thought you said 

'Goat'!"……………………………………………………………………… 

11

J Laugh Out Loud 

Read Between the Lines 

OUTGOING PERSONALITY – 

Always going out of the office 

GOOD COMMUNICATION SKILLS 

Spends lots of time on phone 

INDEPENDENT WORKER – 

Nobody knows what he/she does 

HAS LEADERSHIP QUALITIES – 

Is tall or has a louder voice 

LOYAL – 

Can’t get a job anywhere else 

EXPRESSES HIMSELF WELL – 

Speaks English 

RELAXED ATTITUDE – 

Sleeps at desk 

12

Tales of Treasure 

Vikram and Betaal stories are world famous 

from time immemorial and impact a meaningful 

lessons to one and all. These stories are an integral 

part of rich Indian culture and were originally 

written nearly 2500 years ago by Mahakavi 

SomdevBhuttin Sanskrit. These are based on the 

emporer of Ujjin, king Vikramaditya (Vikram) 

and Betaal, a vampire spirit who inhabits and 

animates on dead bodies on the treetop. The king 

promises a monk to bring Betaal and tries all 

ways to capture the vampire spirit. Each time 

the king tries to capture the Betaal, it narrates 

a beautiful story after completing the story 

Betaal would pose a query that if he (The king) 

knew the answer, was bound to respond lest he 

will break his head into thousand pieces. 

But if he does speak out, he would break the vow 

of silence and Betaal would fly back to the 

treetop, leaving the king inches short of his 

destination! The king would go after the vampire 

and start all over again. And so on and on. 

This column brings out a series of stories every 

time, that are witty, spellbinding, thoughtprovoking 

and that presents lessons for life to all 

of us. A twist in tale is that most of our stories are 

twined around the present day's set-up. 

Have a happy reading !!! 

13

Strange Decision 

It was a dark night and there were 

strange noises from everywhere and 

voice of the moaning of jackals could be 

heard. It was raining heavily. Although 

there was a bad atmosphere king 

Vikramaditya did not fear a bit. He climbed the tree 

to bring the corpse down and soon he began to walk 

with the corpse lying on his shoulder. 

The Betaal spoke: "O King, I pity you as you are 

making untiring efforts without relaxing as if you 

wish to achieve something. Instead of enjoying a 

comfortable sleep in your palace you‟re still coming 

after me”. King didn‟t speak anything because any 

word from his mouth would keep Betaal right back 

on the tree. So Betaal starts his story. 

The co-founder of a billion dollar firm NanoSoft, 

Mr. Rajendra, was a very successful business czar. 

He cared about his clients and employees very much. 

After long period of marriage ,his wife 

Mrs. Prema, gave birth to a beautiful 

daughter, named Sona. As she was the 

only child, she enjoyed a lot of freedom. 

She was clever not only in studies but in 

the use of the advanced technology. 

When she reached marriageable age, her 

parents began searching for a suitable partner for 

her. But Sona disagreed to their proposal saying her 

parents that "Dad, I want that my husband should be 

more skilled in all activities and should be overpower 

me in competition. So you may make an 

announcement of the contest". Rajendra was very 

proud to hear about his daughter's thoughts. 

The announcement was made not only in his state, 

but also in the neighboring states of India. Thinking 

that Sona is only an ordinary girl, many skilled and 

intelligent young men came with idea that they can 

easily defeat the girl and as she is the only child to 

the greatest businessman of the country, they will 

get the whole fortune after Mr. Rajendra. But Sona 

defeated everyone in the contest, and they had to go 

back disappointed. She was taking on the contenders 

one after another; among them was Mr. Uday Varma, 

a young boy with exceptional talent. He watched the 

competition every day, by joining the crowd. He 

carefully watched how Sona fought and the different 

strategies she adopted to meet the method of 

fighting followed by each contender. Within few days 

Uday Varma had learnt all her strategies, and the 

next day he was ready to compete with her. He 

fought very cleverly. Soon Sona was defeated by 

Uday Varma. When Uday Varma came forward to 

present himself to the public, Mr. Rajendra asked 

Uday Varma from where he had learnt all those 

techniques in computer technology. Uday Varma 

replied “I have watched all strategies adopted by 

Sona, by watching her during fight”. 

Sona suddenly said to him that "You have defeated 

me, but I can‟t marry you”. Rajendra was surprised 

by Sona‟s decision and asked her “why couldn‟t you 

marry him?” Sona turned back to Uday Varma and 

said “Just think and find the reason”. Uday Varma 

thought something and said . "Yes you are right. I 

should not marry you." Rajendra and Prema were 

surprised that even Uday Varma too accepted Sona‟s 

decision quickly. They were unable to find the reason 

The Betaal concluded the story and 

asked King Vikramaditya, “Why did she 

say he did not deserve her hand in 

marriage in spite of his victory over her? 

Tell me Vikram if you would not speak 

even if you know the answer you are not 

a man of Justice”. Vikram Replied “Betaal, Uday 

Varma had learnt strategies by watching Sona‟s 

strategies while fighting just as someone learn from 

his teacher. And in Bhartiya Sanskruti a teacher 

cannot marry his student. 

In Bhartiay Sanskruti father, mother and teacher are 

all like God. As Sona realized that Uday Varma was 

first her student and then a contender and she was 

not willing to accept that relationship for the 

purpose of marriage. Uday Varma 

too thought on the same manner 

and realized that he could not 

marry Sona. Since the king spoke 

a word, Betaal flew back to the 

tree carrying the corpse along 

with him. Vikram with his sword 

in his hand went.……………………….. 

14

Not 

Important 

Important 

Not 

important 

Important 

P Perspective 

-Ms. A. Sowjanya 

Asso.Prof. 

We want to do many things in life if God permits us 

to do. Once we miss the time it never comes back. 

We have to analyze how we are spending our days‟ 

time. How much time we are spending on sleep and 

how much time we are spending for our betterment. 

What are the important things we must do every day 

and what are the things we have to avoid? 

Quadrant 2- These people always plan their 

schedule well. They set their own targets and 

complete the same before the deadlines. They have 

ample of time and peace of mind. Their efficiency is 

always very high. 

Quadrant 3- These persons may be hard working 

but they do not succeed since they spend most of 

their time in doing unimportant things. 

Quadrant 4- Irresponsible and lazy person may lie 

in this quadrant 

A model of time-adjust technique is presented 

hereunder: 

Urgent 

Not urgent 

Our time is normally divided into 4 quadrants 

Urgent 

Quadrant 1 

30% 

(studying just 

before the exam) 

Quadrant 3 

10% 

(phone calls) 

Not urgent 

Quadrant 2 

30% 

( prepares for the 

exam well before the 

exam) 

Quadrant 2 

30% 

(gossips) 

Just analyze where you spend your time 

Quadrant 1- These persons are always in a stress 

as they are doing jobs which are important and 

urgent. Since the quadrant 1 people are always in a 

rush, they never find time and peace of mind. Their 

efficiency is never optimum 

Quadrant 

15% 

Quadrant 

35% 

Quadrant 

280% 

Quadrant 4 

5% 

Spend most of the time in the quadrant 2. Move your 

time from other quadrant to this quadrant. Your 

efficiency will increase and you will have peace of 

mid. 

Like it or not some of your time will be taken by 

Quadrant 3 and Quadrant 4, But one should keep 

the time in these two quadrants at its minimum. No 

matter how much you plan you will require some 

time to spend in this quadrant1. So always be ready 

for it. 

15

Education, Training and Learning, Are they One and the Same? 

- Mrs. V. Padmasri, 

Asst. Prof. 

Before starting the discussion, we need to know about Education, Training and Development, and how do we 

differentiate Learning from them will give 

us a useful insight to proceed further. 

Education and Training promotes learning 

and provides confidence in the learned 

person to apply his learning in the 

required situations. Education and training 

are means of learning which continue 

throughout human life making them to 

modify their behavior more or less in a permanent way because of new 

perceptions, and other experiences. ? 

Although learning is common factor in 

education and training we can differentiate them as below. 

Education:- 

Education, both formal and informal is the part of learning which concerns with developing 

general knowledge, understanding the environment and may continue throughout one‟s life. 

In order to cope with changing world, life competencies should be developed for creating 

opportunities in the society. It is an activity aimed at developing the knowledge, skill, values 

and understanding required in all aspects of individual‟s life as being a young person or as an 

adult. Education is necessary to know about the traditions and ideas influencing the society in which they live and 

make some contributions to it. Without vision and flexibility in education, the people, culture, society as well as 

business will perish. 

Training:- 

Training is the part of learning which essentially improves job related knowledge, skills and 

attitudes in a person and so can be said to be concerned with the work life of human beings. 

Training is a planned process to modify attitude, knowledge, skill or behavior through 

learning experience to achieve effective performance in an activity or range of activities. Its 

purpose is to develop the individual‟s abilities to satisfy current and future needs of work environment. 

Learning: 

Learning is said to be permanent change in behavior as a result of education, training and development activities or 

experiences. It varies from person to person. Each individual‟s style, pace, capability, capacity will vary to a great 

extent. Learning is much more than acquiring new knowledge. It takes place through the following process: 

1. Only when the person grasps the subject mentally and physically 

2. The person translates it into words or actions that make sense to him 

3. Does something with the new found knowledge to make it his own. 

Finally, we can say that learning happens in an individual through proper education and 

training which makes him as a successful person. 

16

Once, two friends were walking through the deserts. 

During some point of the journey, they had an 

argument, and one friend slapped the other 

one in the face. The one who got slapped 

was hurt, but without saying anything, wrote 

in the sand: "Today my best friend slapped me 

in the face." 

They kept on walking until they found an 

oasis, where they decided to take a bath. 

The one who had been slapped got stuck in the mire 

and started drowning, but the friend saved him. 

After he recovered from the near drowning, he 

wrote on a stone: "Today my best friend saved me". 

The friend who had slapped and saved 

his best friend asked him, "After I hurt 

you, you wrote in the sand and now, 

you write on a stone. Why?". The 

other replied, " When someone hurts 

us we should write it down in sand 

where winds of forgiveness can erase I 

away. But, when someone does something good for 

us, we must engrave it in stone where no wind can 

ever erase it. 

Moral 

" Learn to write your hurts in the sand and to carve your benefits in stone. " 

Recipe for the Success of Student 

1. First, wash the vegetable of mind with 

the water of purity and peel the filth 

and dirt of ego, jealousy and anger off 

the mind. 

2. Light the fire of spirit, zeal and 

enthusiasm. 

3. Place the vegetable of mind in the water 

of pure thoughts. 

4. As it boils, add the essentials ingredients 

of sincerity, self-effort, self-confidence, 

interest and love towards the work. 

5. Then increase the intensity of the 

preparation with hard work and faith in 

God. 

6. Add a tinge of happiness 

And SUCCESS is ready… 

17

B Book Nook 

A Setback is a Setup for a Comeback 

Turn Your Moments of Doubt and Fear Into Times of Triumph 

The Book I Read:………………… ……….. 

A room without books, in my opinion, is like a 

school without pupils. I love reading books. Books of 

the genre, motivation, business and life . The first 

book I read with sheer interest and purpose is a 

motivational book with lots of interesting, inspiring 

and intellectual messages, stories, quotes etc. I now, 

would like to introduce this book to you all. 

Abut the Book: 

A setback is a setup for a comeback! The wisdom in 

these words can help lift you out of your low points 

in life and put you on the path to victory! 

Have you ever had a setback? 

Has life ever thrown you a curve ball? 

Have you ever been knocked down by hard 

times? 

Meet the Author:…………...……………… 

Willie Jolley is America's leading 

motivational speaker, singer and writer as 

well. He is an award-winning speaker, 

singer, bestselling author and media 

personality. He is the creator of 

"InspirTainment Plus" and the president of 

the Jolley Leadership Training and 

Development Institute. Mr. Jolley speaks 

worldwide for corporations, trade 

associations, conventions and 

churches. Willie Jolley is the author of the 

international bestseller It Only Takes 

A Minute to Change Your Life!, which has been 

translated into several languages, and has recorded 

numerous audio, video and music albums which 

capture his unique motivational style. He is a guest 

columnist with Black Enterprise Magazine and 

numerous other publications. 

Willie Jolley, the author of the motivational best 

seller It Only Takes A Minute To Change 

Your Life!, will inspire you to take 

action! In the present book, A Setback Is 

A Setup For A Comeback, Willie presents 

his "VDAD" formula (Vision, Desire, 

Action, Destination) for overcoming 

life's constant challenges. He shares his 

techniques for taking control of your 

destiny, using anecdotes and stories 

that will encourage you to focus and 

take action on your dreams-despite the 

adversities! You will hear from ordinary 

people who refused to cower in the face of 

hardships, and found opportunities in unlikely places. 

There are humorous insights ("sometimes you're the 

windshield, sometimes you're the bug") and practical 

methods (Need to rid yourself of negative thoughts? 

"Face it, trace it, erase it, replace it!"). Using Willie 

Jolley's 12 simple strategies (as outlined in the VDAD 

formula) you will have the tools to turn your trials 

into triumphs, your problems into possibilities, and 

your setbacks into comebacks..……… 

18

You're 

fAmiLIAR 

A man in a village had a sheep. The man put a boy in place to guard the sheep as the boy is familiar 

Nobody believes in a 

liar…even when he is 

telling the truth 

to that villager. The villagers told him to shout out 'Tiger; immediately 

when he see a tiger. The boy watched the sheep for many days. The 

boy was tired of his work. One day he shouted "Tiger…Tiger' as a 

joke. All the villagers came there. But they did not find any tiger. 

The boy laughed. The villagers got angry and went away, treating him as 

a liar. After some days he played the joke again. Some villagers came they did not find any tiger. 

They beat the boy and went away. Suddenly a tiger came really. The boy cried tiger. Nobody 

came. The tiger killed many sheep and ate them. 

Moral: Don't tell lies even for a joke. 

- K. Suresh 


The Good and the Evil 

Long ago, there lived a little boy named Sammy. He was a good boy. He was 

good in his studies, obedient to his parents, more intelligent than many 

other boys in his class and kind to everyone. Grown-ups as well as those 

junior to Sammy loved him very much. But that aroused jealousy in many 

other boys who longed to be as loved as Sammy. …………………………………………… 

Now there was another boy named Timmy who studied in the same class as 

Sammy. Unlike Sammy, he was not good at studies and always liked to play 

during school hours. He misbehaved with his parents, bullied his 

classmates and even ill-treated Sammy. He always tried to put Sammy 

down and belittled him before other kids in the class. But no matter what 

he did, Sammy's grades kept getting better and better. Whether 

in studies or in sports or from his classmates, Sammy kept getting 

accolades from everywhere. …………………………………………………………………………………. 

On his eighth birthday, Sammy got a nice pen as a gift from his parents. 

He brought it to school so that he could use it to take down the notes of 

the lectures that the teachers gave in class. This was a very beautiful pen 

and it could help one write very fast. When Timmy saw it, he was very 

jealous of Sammy. He asked Sammy, "Hey, where did you get that? Did 

you buy it"? "My parents gave it as a birthday gift to me." replied Sammy. 

Timmy was overwhelmed with 

anger and jealousy. The bad 

boy that he was, he rarely 

got any present from his 

parents. He decided to 

steal Sammy's pen. During 

recess, when everyone had 

gone out from the class, 

Timmy opened Sammy's bag 

and took out his pen. Then he 

hid it inside his bag and went 

out to have his 

tiffin. ……………____……….. 

When Sammy came back and 

could not find his pen, he 

informed his class teacher 

about it. There was a hunt 

for the missing pen and the 

Continued in the next page … 

19

class teacher ordered the class monitor to search the bag of every 

children inside the class. The missing pen was soon found out of Timmy's 

bag and the furious teacher asked the errant 

boy.………………………………………..…………………………………………………………………………….. 

"Now Timmy, what do you have to say about it?" Timmy was in tears. He 

had nothing to say. When Sammy saw Timmy cry, he took pity on the boy. 

The kind boy that he was, he had no ill-feeling against his classmate. He 

requested his class teacher not to take any action against Timmy, now 

that his stolen pen was found. …………………………………………………….………………………… 

This opened Timmy's eyes. He could now see what a good boy Sammy was. 

He asked for forgiveness from his teacher and Sammy. From that day, he 

became friends with Sammy and gradually changed himself to be as good 

as Sammy. Everyone began to love Timmy and Sammy was proud of his new 

friend. 

Despite being hurt by 

Timmy, Sammy gave him back 

only love in return. This is 

how we should also treat our 

enemies. Who knows? One 

day, our behavior may just 

change them for the better. 

………………………………… 

Moral 

Do not harm someone even if 

he harms you. Be good to all. 

- T.MEENA KUMARI 


GOAT OR SCAPEGOAT 

A good scapegoat is just as welcome as solution to the problem 

There was a farmer who had a 

horse and a goat…..One day, the 

horse became ill and he called 

the veterinarian, who said: - 

Well, your horse has a virus. He 

must take this medicine for 

three days. I’ll come back on 

the 3rd day and if he’s not 

better, we’re going to have to 

put him down. 

Nearby, the goat listened 

closely to their 

conversation. The next day, 

they gave him the medicine and 

left. The goat approached the 

horse and said: - Be strong, my 

friend. Get up or else they’re 

going to put you to sleep! 

On the second day, they gave 

him the medicine and left. The 

goat came back and said: 

- Come on buddy, get up or else 

you’re going to die! Come on, I’ll 

help you get up. Let’s go! One, 

two, three…On the third day, 

they came to give him the 

medicine and the vet said:-"Unfortunately, 

we’re going to have to put him down 

tomorrow. Otherwise, the virus might spread 

and infect the other horses". After they 

left, the goat approached the horse and said: 

- Listen pal, it’s now or never! Get up, come 

on! Have courage! Come on! Get up! Get up! 

That’s it, slowly! Great! Come on, one, two, 

three… Good, good. Now faster, come on…… 

Fantastic! Run, run more! Yes! Yay! Yes! You did it, you’re a champion!!! 

All of a sudden, the owner came back, saw the horse running in the field 

and began shouting:- It’s a miracle! My horse is cured. We must have a 

grand party. Let’s kill the goat!!!! 

The Lesson: This often happens in the workplace & life in general. 

Nobody truly knows which employee or people actually deserves the 

merit of success & are in fact contributing towards success , or who’s 

actually contributing the necessary support to make things happen. Be 

grateful. Remember LEARNING TO LIVE WITHOUT RECOGNITION 

IS A SKILL!!!!............................................................. 

If anyone ever tells you that your work is unprofessional, remember: 

Amateurs built the Ark [which saved all the species] 

and professionals built the Titanic [all died tragically] 

- T.MEENA KUMARI 


20

Struggles for Life 

A Short Inspiring Story 

In life, things happen around us, things happen to us, but the only thing that truly matters is what happens within us. Once 

upon a time a daughter complained to her father that her life was miserable and that she didn‟t know how she was going to 

make it. She was tired of fighting and struggling all the time. It seemed just as one problem was solved, another one soon 

followed. 

Her father, a chef, took her to the kitchen. He filled three pots with water and placed each on a high fire. Once the three 

pots began to boil, he placed potatoes in one pot, eggs in the second pot, and ground coffee beans in the third pot. 

He then let them sit and boil, without saying a word to his daughter. The daughter, moaned and impatiently waited, 

wondering what he was doing. After twenty minutes he turned off the burners. He took the potatoes out of the pot and 

placed them in a bowl. He pulled the eggs out and placed them in a bowl. He then ladled the coffee out and placed it in a cup. 

Turning to her he asked. “Daughter, what do you see?” “Potatoes, eggs, and coffee,” she hastily replied. 

“Look closer,” he said, “and touch the potatoes.” She did and noted that they were soft. He then asked her to take an egg 

and break it. After pulling off the shell, she observed the hard-boiled egg. Finally, he asked her to sip the coffee. Its rich aroma 

brought a smile to her face. 

“Father, what does this mean?” she asked. 

He then explained that the potatoes, the eggs and coffee beans had each faced the same adversity– the boiling water. 

However, each one reacted differently. The potato went in strong, hard, and unrelenting, but in boiling water, it became soft 

and weak. The egg was fragile, with the thin outer shell protecting its liquid interior until it was put in the boiling water. Then 

the inside of the egg became hard. However, the ground coffee beans were unique. After they were exposed to the boiling 

water, they changed the water and created something new. “Which are you,” he asked his daughter. 

“When adversity knocks on your door, how do you respond? Are you a potato, an egg, or a coffee bean? “ 

Moral: In life, things happen around us, things happen to us, but the only thing that truly matters is what 

happens within us. 

Which one are you? Potato, Egg or Coffee Bean 

21

S 

M 

S 

POWER OF FOCUS 

In a forest, a pregnant deer is about to give birth. 

She finds a remote grass field near a strong-flowing 

river. This seems a safe place. Suddenly labor 

pains begin. At the same moment, dark clouds 

gather around above & lightning starts a forest fire. 

She looks to her left & sees a hunter with his bow 

extended pointing at her. To her right, she spots 

a hungry lion approaching her. 

What can the pregnant deer do? She is in labor! 

What will happen? Will the deer survive? Will she 

give birth to a fawn? Will the fawn survive? Or will 

everything be burnt by the forest fire? Will she perish to the 

hunters' arrow? Will she die a horrible death at the hands of 

the hungry lion approaching her? 

She is constrained by the fire on the one side & the flowing river on the other & boxed in by her natural predators. What does 

she do? She focuses on giving birth to a new life. 

The sequence of events that follows are: 

- Lightning strikes & blinds the hunter. 

- He releases the arrow which zips past the deer & strikes the hungry lion. 

- It starts to rain heavily, & the forest fire is slowly doused by the rain. 

- The deer gives birth to a healthy fawn. 

In our life too, there are moments of choice when we are confronted on αll sides with negative thoughts and 

possibilities. Some thoughts are so powerful that they overcome us & overwhelm us. 

Maybe we can learn from the deer. The priority of the deer, in that given moment, was simply to give birth to a baby. The rest 

was not in her hands & any action or reaction that changed her focus would have likely resulted in death or disaster. 

Ask yourself, Where is your focus? Where is your faith and hope? 

In the midst of any storm, do keep it on God always. He will never ever disappoint you. NEVER. Remember, GOD neither 

slumbers nor sleeps... 

Contributed by: 

SHRI VIJAYARAMI REDDY , Correspondent, GIPS 

Side effects of excess 

study 

A guy went to a 

restaurant, he wanted 

to see the menu. But 

he forgot to see the 

menu. He asked the 

waiter, "Heay, waiter! 

Bring me the syllabus 

paper." 

- Divya Sai Mounika 

Add your friends, 

Subtract your enemies, 

Divide your sorrows, 

Multiple your happiness. 

An old man has 3 

strands of hair on his 

head. He went to a 

barber shop. Barber 

in anger asked, 

"Should I cut or 

count?" 

Old man smiled and said, "Color it" 

Life is to enjoy with whatever you have 

with you. 

- Prem - Prem 

If you feel STRESSED, 

Give urself a break. 

Enjoy some… 

Icecream, Chocolates, Candy, Cake 

Why? 

B'coz, STRESSED ka ulta spelling 

DESSERTS hota hai. 

Relationship is like Tajmahal...Everybody will wonder how 

beautiful it is; but nobody can understand how difficult it was 

to build 

- Sivarani, Sem-3 MBA Class of 2013-15 

22

SMART 

Work 

K. Divya 


SK. Saheena 


Sandeep Kumar M. 

Faculty Member 

23

MOTTOVATE 

Teacher's Day celebrations 

On 5th Septemnber 2014, 

Teacher's Day was observed 

as a commemoration of 

Dr. Sarvepalli Radhakrishna at 

the Department of Business 

Studies of GIPS. The college 

Correspondent, Academic 

Director, Dept. Head, other 

faculty and students cut cake 

and recollected the role 

played by teachers in 

everyone's lives. Students put 

the faculty under joyous 

moods, by conducting some 

interesting games. At the end, 

faculty were honored with 

some gift pieces as a token of 

respect. 

Faculty of business studies 

welcomed their students back to 

campus of semester-end 

examination in a unique style. 

Unlike every time, where faculty 

organize certain activities and 

games for students, this time, 

each student-team are asked to 

conduct a challenging, interesting 

and fun-filled games to the rest of 

teams. The program went through 

the day. At the end, each 

organizing-team presented 

rewards to the winning teams. 

Besides fun, this activity made 

students generate self-interest and 

become self-motivated. In fact, 

MOTTOVATE is all about MOTTO 

to MOTIVATE i.e., making 

students self-motivated to towards 

studies and learnings. 

Snippets from 'The Saturday Quest' 

The Saturday Quest is a flagship program at the DBS of GIPS organized every Saturday, which comprises of 

fun-filled, engaging and interesting activities and games that provides ample learnings for the students, brings out 

their latent talents, sheds away their inhibitions and sets stage for their skill-enhancement. Below are the snippets 

from one such successful Saturdays. 

24

Creative 

CORNER 

The rose, my rose 

'O' Rose! My beloved in the lawn 

I come out to meet you at down 

I keep waiting for your smile 

And hope it will not be for a while 

You smile: you spread your soft spire 

To dance for joys among other flower 

I touch you: I smell your fragrance 

And their glow .my countenance 

- M. Ravi 


Imaginations, Dreams, and Passions 

You have many talents, of that I am sure. 

Your dreams are beautiful, innocent and pure. 

Use your imagination, to learn and explore. 

Just like a bird, you'll be able to soar. 

You're still very young, and have some much ahead. 

Your love for life, may you joyously spread. 

The paths that you choose, I'll support and believe. 

If you commit in your mind, you shall definitely achieve. 

Remember to smile, each morning and day. 

Feed your mind with books, and body through play. 

Don't pay attention, to trends or mere fashions. 

Use your heart and imagination, to follow dreams and your 

passions. 

_ Meena Kumari 


BUMPER STICKER 

Ninety-nine percent of lawyers give the rest a bad name. 

Borrow money from a pessimist -- they don't expect it back. 

Time is what keeps things from happening all at once. 

Lottery: A tax on people who are bad at math. 

I didn't fight my way to the top of the food chain to be a vegetarian. 

Never answer an anonymous letter. 

It's lonely at the top; but you do eat better. 

I don't suffer from insanity; I enjoy every minute of it. 

25

QUIZ 

1. Which is the Tata Group’s oldest surviving 

brand? 

2. When and where was the RBI established? 

3. Which airline had the tag line “simplyfly”? 

4. This auto giant was set up as a franchise to 

assemble jeeps from Willys, USA in October 

1945. It’s today called Mahindra and 

Mahindra (M&M). What was it called in 1945? 

5. Which is India’s first fully indigenous 

passenger car? 

6. Which company was the title sponsor of the 

1983 World Cup that India won? 

7. What’s common between Kishore Biyani, 

Arjun Sablok and HrithikRoshan? 

8. This son of a school teacher, started a multibillion 

dollar company in 1981. He was once 

detained by Bulgarian Police for talking about 

capitalism. Who is he? 

9. ‘It happened in India’ is which Indian 

businessman’s autobiography? 

10. “It was like riding a tiger, not knowing how to 

get off without being eaten.” Which Indian 

entrepreneur wrote this in an email to the 

board of directors of the company he 

founded? 

Section A 

INESS 

11. The logo of which cereal brand 

sports the "K" shown in the above image? 

12. Complete the missing letters 

in the above image, to get the name of an 

international confectionery brand. 

13. This mermaid is the logo of 

which popular beverage brand? 

14. This guy is a popular with is 

ground-breaking concept of website. Name 

him. 

15. This man needs no 

introduction to business students, at least to 

finance-specialized. Identify the man. 

KAUN BANEGA 

CROREPATI 

Section B 

1. Which of these does not generate 

energy but are still essential for 

body? 

(A) Fats (B) Proteins 

(C) Vitamin (D) Carbohydrates 

2. The leading coffee producing 

State of India is? 

(A) Andhra Pradesh (B) Kerala 

(C) Karnataka 

(D) Tamil 

Nadu 

3. The largest petroleum reserves 

are found in? 

(A) Iran 

(B) Russia 

(C) Saudi Arabia (D) Venezuela 

4. Who of the following is associated 

with football? 

(A) Diego Maradona (B) Forest Hills 

(C) Target 

(D) Jeev 

Milkha Singh 

Mail your response to darpandbsgips@gmail.com 

5. Tipu Sultan ruled from 

(A) Srirangapatnam (B) Mysore 

(C) Madras 

(D) Belur 

6. About 80% of the body weight in 

most organisms is 

(a) protein 

(b) water 

(c) minerals 

(d) fat 

26

A Talk with the Topper 

Classroom is just like a potpourri of varieties of pupils. A few are very active and interactive 

inside the classroom. A few other may be silent inside, but prove their best outside the 

classroom. Some are good at spots and games and some other, best in academics. Here is one 

such students who used to keep calm inside the classroom, but scored top marks in the 1st 

semester MBA examination and turned out to be the college topper. On Monday, the 22nd 

Sep. Team Darpan approached him for a casual talk and invited him to share his feelings. 

Team Darpan (TD): 

Sampath: 

Hi Sampath! Good evening! You look very joyous ever since the sem-1 results are declared. 

Good evening sir! To be frank, Yes, I am little joyous. 

TD: 

Sampath: 

TD: 

Sampath: 

TD: 

Sampath: 

TD: 

Sampath: 

TD: 

Sampath: 

We know the reason behind your joy. You stood 1st in sem-1 examination. How do you feel about it? 

I am truly happy for that sir. In fact, I didn't expect that I would be the topper. That's a big achievement in my 

life. But, one thing I can say with confidence. From my side, I worked really hard. In fact, I usually work hard 

every time, but never think of the outcome. 

Have you ever been 1st in the past, in school or college days? 

No sir. I never stood top in academics in my school or college days. I was an average student, till my 

graduation. It is only after joining this institute, I came to understand the need to do good in academics. In this 

regard, I should convey my sincere gratitude to my faculty for inspiring me. 

What special things might have contributed to your success? 

Sir, I sincerely believe in the popular saying, "Hard-work never fails". This one thing is in the top of my mind. 

Since, I am from Telugu-medium, initially I faced a great difficulty in understanding the concepts, since in MBA 

a lot of jargons and new words are quite common. One day, I realized that I could make use of available 

resources to cross the hurdles such as my cell-phone to use e-dictionary, read business dailies online etc. 

Were your parents happy on seeing their boy stand first in sem-end exams? 

My parents too, never expected me to achieve this. Only thing they knew about me is that I'm a sincere and 

hard-working boy. I have been working as a newspaper-boy since my intermediate, dropping newspapers doorto-door. 

I used to wake up at 4.30 and go out on my bicycle to drop newspapers. Some time, I had to burn 

mid-night oil to study hard. Sir, I lost my father last year. My mother is a great inspiration to me. I learnt 

working hard seeing my father. I learnt patience from my mother. Hence, I now feel more responsible towards 

my family. (Wiping off tears that ran out of his eyes) 

(After taking some tome to console) What are your plans for the forthcoming semesters? 

Sir, I know, for many it's not at all an achievement. But for an average and hard-working boy like me, definitely 

it's an achievement. I am also aware that there are many more students in my class who could do far better for 

the forthcoming exams. Hence, I just want to focus on written communication, which is a very important 

element to succeed in examinations. I also do not want to feel hesitate in getting all my doubt clarified from my 

faculty. Also, I wish to read more and more books for further my knowledge in subject-matter. My 

friends..Zubair, Subareddy and my Team Coordinator Divya Sai are really helpful in encouraging and helping 

me in getting along with my studies. Thanks to them and thanks to my college. 

SUCCESS 

CAPSULES 

27

AISHWARYA 

DIVYA SAI MOUNIKA 

SHAIK MALIN 

• I am very thankful to 

my faculty for encoiuraging 

me to participate in the 

event. I was guided by the 

faculty during the mockpresentation, 

giving me 

some tips and techniques to 

do well in the event. I learnt 

that communication in 

English is one thing that I 

should focus on to succed in 

the event. After planning 

thoroughly, I felt like I would 

definetly be winning that 

confidence is due to my 

sincere practice. My special 

thanks to my dad, who is a 

great moral support to me. 

My thanks also goes to my 

friends Malin, and Divya 

• I feel it's a 

• privilige to take 

• part in this 

• prestigious event. My 

thanks to Sandeep sir and 

Sowjanya madam for their 

encouragement and their 

timely support. I learned 

that soft-skills palys an 

importent role in the event. I 

practised well on how to 

present myself and my 

thoughts on the topic. I just 

focused on how to 

diferentate myself from the 

rest. All these might have 

contributed to my success. 

• Firstly, I thank 

• the Correspondent 

• Vijay Ramireddy sir 

• and Academic Director 

Jtyothi madam for giving me 

an opportunity to compete in 

the event. My faculty 

Padmasri madam taught me 

how to shed away shiness, 

Sowjanya madam taught me, 

how to me proper eye-to-eye 

contact, Raghava sir trained 

me on kepping myself brave 

and Sandeep sir trained me 

well on how to make 

effective presentation and 

soft-skills. I believe, the topic 

I have chosen for the paper 

itself has paved my path for 

success. 

B 

A 

L 

A 

Thanks to Raghava Reddy sir and Sandeep sir for their support. Raghava sir offered a 

suggestion to feel as if there is no one to compete me. I know, that's to boost my 

morales and not to inject over confidence. He also made it a point that, gaining 

complete knowledge on the topic to be presented and presenting in a very dynamic way 

is the key to success in paper presentation. I did the same. 

S 

U 

N 

I 

L 

R 

A 

J 

A 

I knew Merit Certificates that a student earns, participating in such national-, state-level 

competitions adds add value to that student's career. Hence, I decided to earn a winning 

certificate in the event. In fact, I got this inspiration during MOTTOVATE, a program organized at 

our campus by our faculty, which aimed at developing students' self-confience and self-realization. 

Really glad to do good at the event and grabbing 1st place in Biz-Quiz round. 

I am glad that I along with my friend Sunil won 1st place in Biz-Quiz event. That was 

really tough for us. A few questions were really unexpected such as 'full form for ICET, 

EAMCET, GOOGLE etc.' While successfully moving from one roud of question to the next 

round, I recollected the movie Slumdog Millionaire. Such was our experience in that 

event. Thanks to my faculty, friends and parent. 

P 

R 

E 

E 

M 

I took an active part in Young Manager. I could easy manage the first round, i.e., written test. A 

few question were already appeared in a test conducted by our faculty the previous week at out 

college. Next round is a GD on "China is a threat to India". I did considerably good in that round. 

And I felt very happy for coming to know that I was promoted to the next level, i.,e Strss Interview. 

Alas, I couldn't do well in that round, as I couldn't understand the language of the one who was 

shooting up question after question to me. I infact lacked prpoer English communication. I then 

realized that command over Ebglish is so important, that even it amy kill the chances to win. 

28

A good life is a collection of happy moments. A few of our students and teaching & non-teaching staff are set to 

celebrate their happiest moments in the next couple of months. Team Darpan wishes them in advance on the 

occasion of their birthday and wedding anniversaries. 

Staff 

BIRTHDAYS 

WHO WHEN 

Smt. V. Padmasri Dec. 29 

Smt. S. Deepika Dec. 11 

Students of MBA 2013-15 

BIRTHDAYS 

WHO WHEN 

T. Sunil Oct. 1 

K. Ramesh Oct. 5 

S.Madhavi Nov. 3 

K.Divya 

ZZZZZ 

Nov. 7 

M.Srikanth Nov. 8 

T.Sunitha Nov. 14 

K.Sumanth Nov. 16 

K.Govardhan Nov. 21 

K.Suresh Nov. 25 

Staff 

WEDDING ANNIVERSARIES 

WHO 

WHEN 

Sri. K. Srinivas Teja Oct. 7 

Smt. Sd. Sadia Nov. 13 

FESTIVALS AND HOLIDAYS 

MONTH FESTIVAL DAY 

October Gandhi Jayanthi 2nd 

VijayaDasami 3rd 

Bakrid 

5th 

Diwali 

23rd 

November Mohrram 3rd 

Children's Day 14th 

Christmas 25th 

IMPORTANT DAYS 

NATIONAL & INTERNATIONAL 

MONTH DATE DAY 

October 3rd World Nature Day 

4th World Animal Day 

5th World Teachers' Day 

6th World Science Day 

7th National Education Day 

17th International Poverty Day 

21st National Police Day 

3oth World Thrift (Savings) Day 

31st National Integration Day 

November 7th Infant Protection Day, World Cancer Awareness Day 

14th National Children's Day 

17th World Students' Day 

19th World Men's Day 

21st World Hello Day, World Television Day 

30th National Flag Day 

29

R A C E R S & W I N N E R S 

Students of MBA 2013-15 won 1st and 2nd prizes in Essay 

Writing, 2nd prize in Quiz on 27 Sep. 2014 at 

Indian Institute of Tourism and Travel Management 

(IITTM) campus. 

Students of MBA 2013-15 won 1st and 2nd prizes 

in Paper Presentation, 2nd prize in Quiz on 13 Sep. 

2014 at State-level Management Meet. 

at RSR Engg. College. 

TIME TO TEST YOUR MEMORY 

Answer the questions below, based on what you read in the magazine and email your entries quickly to: 

darpandbsgips@gmail.com 

1." It Only Takes A Minute To Change Your Life" is the 

book authored by which international motivational 

speaker? 

2. What is said to be permanent change in behavior 

as a result of education, training and development 

activities or experiences. 

3. Why did Sona refused to marry Uday Varma 

though he contended and won in Swayamvara hold 

by her father Rajendra? 

4. Name the marketing strategy that takes the 

advantage of value of major event's publicity, which 

they have not sponsored. 

5. In banking jargon, what is termed as the discount 

rate at which banks borrow from RBI? 

6. Who is a Ghost Shopper? (You may require to 

refer to additional sources to know answer to this 

question) 

30

X

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?