Hilding Anders
Hilding Anders
Hilding Anders
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<strong>Hilding</strong> <strong>Anders</strong><br />
Europe’s and Asia’s leading bed and mattress manufacturer
<strong>Hilding</strong> <strong>Anders</strong>’ business concept<br />
Business concept<br />
To develop, efficiently manufacture and<br />
market beds, mattresses and associated<br />
products, under its own brands as well as<br />
customers´ brands.
1939 Company founded - <strong>Hilding</strong> <strong>Anders</strong>son starts making furnitures in Bjärnum<br />
1959 First delivery to IKEA<br />
1961 <strong>Hilding</strong> moves to Hästveda<br />
History<br />
1976 The big boost - Concentration on spring mattresses, Project order to Russia ”the big boost”<br />
1979 First delivery to Jysk<br />
1991 & 1994 First acquisition of AB Ekens Fabriker & Stjärnbädden<br />
1998 First take over abroad Unituli, Finland<br />
1999 Merger with Apax Industrier- <strong>Hilding</strong> <strong>Anders</strong> as group and <strong>Hilding</strong> AB as factory<br />
TibroBädden AB, Scapabedding AB, Scandisleep AS<br />
2003 Investcorp new owner - Goal; Leadership in the bedding industry in Europe<br />
2006 Candover new owner – Goal; Leadership in the bedding industry in Europe & Asia
1991 AB Ekens Fabriker (Sweden)<br />
1994 Stjärnbädden AB (Sweden)<br />
1998 Unituli OY (Finland)<br />
History acquisitions in Europe<br />
2001 Slumberland Holding (Austria, Czech Republic, Germany, Holland,<br />
Hungary, Switzerland and UK), Crown Bedding (Belgium) and<br />
Carl Thögersen (Denmark)<br />
2002 Dunlopillo (UK & Irland), Alms Snickerifabrik (Sweden)<br />
2004 Jensen Möbler (Norway) and André Renault (France)<br />
2005 Hespo (Croatia)<br />
2006 Somilar (Spain) and SLAP (Pan-Asia)<br />
2007 Perfecta (Croatia), Tropico(Czech Republic), Eastborn (Netherlands),<br />
Timbo (France) and Myer’s (UK)
Sales SEK bn<br />
Foundation<br />
• Founded in 1939<br />
• Swedish family business<br />
1.0<br />
1939 1999<br />
Growth by Acquisitions<br />
• New financial investors<br />
• Rapid expansion by multiple<br />
acquisitions<br />
• 17 countries<br />
• Limited integration<br />
• Mixed performance<br />
1.0<br />
3.3<br />
2000 2002<br />
European and Asian Leadership<br />
• Business transformation to<br />
capture benefits of scale<br />
• Above market organic growth<br />
• Continued acquisitions<br />
• Superior performance<br />
3,3<br />
7,0<br />
2003 2007<br />
History
<strong>Hilding</strong> <strong>Anders</strong><br />
• is established in 40 markets<br />
for branded as well as Customer label<br />
business<br />
• acts as a group regarding purchasing,<br />
production and product development<br />
but has a decentralized focus on local<br />
customers<br />
• is present in different cultures and<br />
with different heritages<br />
Broad geographical coverage
Company and brand portfolio
Geographical presence in Europe and Asia
Group Functions<br />
CFO<br />
Jan Christenson<br />
Purchasing<br />
Rutger Jönsson<br />
Production<br />
Jonas Jerklind<br />
Brand Coordination<br />
and Product<br />
Development<br />
Vacant<br />
Business Development<br />
Christer Persson<br />
HR & Admin<br />
Peter Sturm<br />
Communication<br />
Anja Trägårdh<br />
Key Accounts<br />
Hans Schwennesen<br />
Thomas Hugosson<br />
Nico Thoma<br />
Nordic<br />
Rutger Jönsson<br />
Sweden<br />
Norway<br />
Denmark<br />
Finland<br />
Russia<br />
Central & West<br />
Frank van de Ven<br />
CEO<br />
<strong>Anders</strong> Pålsson<br />
UK<br />
Switzerland<br />
Holland<br />
Belgium<br />
Germany<br />
South<br />
Christer Persson<br />
France<br />
Spain<br />
Croatia<br />
Hungary<br />
East<br />
Kent <strong>Anders</strong>son<br />
Organisation<br />
Poland<br />
Baltic States<br />
Czech Rep.<br />
Slovakia<br />
Asia<br />
Klaus Billerbeck<br />
China<br />
Singapore<br />
Indonesia<br />
Thailand<br />
Malaysia
Sweden business objectives & strategy<br />
Business objective:<br />
We shall be the leading marketer<br />
and producer of branded and private<br />
label mattresses on the Scandinavian<br />
Market.<br />
Business strategy:<br />
The five corner stones in our strategy is<br />
1. Partnership with key customers.<br />
2. Market leader in product development<br />
– Innovation, comfort and design.<br />
3. High level of Sales & Marketing efficiency.<br />
4. Cost leadership manufacturing.<br />
5. Edge competence and highly motivated personnel.
Production unit<br />
Production unit<br />
Swedish units<br />
Product Development unit
Hästveda Unit<br />
Capacity (2shifts) 550.000 units<br />
• Buy ready made covers from sister Companies<br />
•Top mattresses assembling<br />
• Mattresses assembling<br />
Staffing 90 FTE<br />
Production area 11.000 m2<br />
Warehouse area 16.000 m2<br />
Administration area 4.000 m2<br />
Total 31.000 m2<br />
Sweden Production Units<br />
Rydaholm Unit<br />
Capacity (2shifts) 240.000 units<br />
• Sewing<br />
• Top mattresses assembling<br />
• Mattresses assembling<br />
Staffing 90 FTE<br />
Production area 13.000 m2<br />
Warehouse area 10.000 m2<br />
Administration area 1.000 m2<br />
Total 24.000m2
Sweden Product Development<br />
Product Development unit<br />
•Total 4 FTE working with Product development.<br />
• Work shop facility<br />
• Investment in test equipment.<br />
• Range vitalization.<br />
• Purchasing and process optimization.
Sweden quality<br />
Quality<br />
<strong>Hilding</strong> AB and Scapa Bedding AB is certified according to<br />
Quality ISO 9000 & Environment ISO 14 000<br />
The revision of the system is made by BMG Trada who is accredited ISO certifier.<br />
All three Swedish companies are certified according to the<br />
above certificate.<br />
-<strong>Hilding</strong> AB<br />
- Scapa Bedding AB<br />
- Tibrobädden AB
Branded Portfolio<br />
4 own brands:<br />
Customer Label (PL):<br />
About 12 private labels<br />
Sweden Product Portfolio Strategy<br />
Customer Partnership
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